@Sprigi
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Sprig is an enterprise survey platform powered by AI agents that help teams move from question to evidence faster.
San Francisco, CA
Joined March 2018
- Tweets1.7K
- Following214
- Followers2.1K
- Likes1.3K
AI is accelerating how fast teams build products, but research tooling hasn’t always kept up.
While product velocity is moving faster than ever, the manual steps of a study such as programming, logic checks, and data synthesis can often slow things down.
That’s why we’re thrilled to introduce Sprig Research Agents.
What does this mean for your team?
-Design Agent: Go from a draft document to a fully programmed study in minutes.
-Field Agent: Turn static surveys into conversational experiences with real-time AI follow-ups.
-Synthesize Agent: Get structured, evidence-backed reports as responses roll in, not days later.
Designed to accelerate every step of your workflow, Sprig is evolving into a survey platform powered by Research Agents, where you can move from a research goal to a defensible insight without the manual overhead.
Read more on our blog:
sprig.com/blog/research-agen…
We compared 5 of the top AI-powered user research platforms. Check out our comprehensive breakdown of what each does best:
sprig.com/guides/best-ai-sur…
Join us in two weeks for our next Experience Research Summit in Seattle!
We'll come together at the Edgewater Hotel on September 30th for a private, half-day event to discuss the state of the research industry, such as how AI is reshaping the way research teams work and influence product decisions.
Seats are capped at 50 to allow for intimate peer conversations, so if you lead a research or insights team, apply now: sprig.com/summit/seattle
Sprig retweeted
Today, I’m excited to announce a major expansion of @Sprig Surveys!
With new multichannel distribution and more advanced survey capabilities, Sprig Surveys is now ready to replace legacy platforms like Qualtrics and SurveyMonkey.
What’s new:
- Native access to external panels with more than 300,000 verified B2B and B2C participants
- Built-in email delivery for large-scale customer research
- Dozens of new capabilities for sophisticated survey research, including Conjoint and MaxDiff
Together with AI research agents embedded across the workflow, these capabilities help teams move from question to defensible insight faster without sacrificing rigor.
I’m incredibly proud of what we’ve built and grateful to every customer who has helped shape it.
Here's the full announcement: 👇
sprig.com/blog/new-sprig-sur…
For every research team still held back by a legacy survey tool, this update is for you.
Today, we’re introducing powerful new capabilities that make Sprig Surveys a multichannel, enterprise-grade alternative to Qualtrics and SurveyMonkey:
- External panels with access to more than 2 million participants
- Robust email delivery capabilities
- Sophisticated survey methodologies, including conjoint and MaxDiff
Sprig Surveys gives modern research teams more ways to reach the right participants and run rigorous enterprise surveys, with AI research agents embedded across the entire workflow.
Book a demo to see Sprig Surveys in action!
The Experience Research Summit is coming to Silicon Valley!
In less than 2 weeks, Sprig is bringing senior research leaders together in Palo Alto for a private, half-day summit to explore how AI is actively reshaping the research craft.
If you're a VP, Director, or Head of Research/Insights leader, we'd love to have you join us! We're nearing capacity, so now is the time to apply.
sprig.com/summit/silicon-val…
Sprig retweeted
I’m excited to share that our @Sprig bus ad campaign just launched across San Francisco! 🚍
As AI accelerates code and design generation, the ability to rapidly learn from customers becomes the competitive advantage.
Sprig is the customer survey platform powered by AI agents.
If you see one around town, snap a photo and send it my way. 📸
We have launched Sprig MCP for Survey Creation!
Sprig customers can now create new studies directly from the AI tool of their choice or build AI agents that transform internal documents into fully programmed surveys, ready to launch in Sprig.
We’re excited to continue pushing the frontier of agentic research.
AI is here. Now what?
McKinsey says most companies believe AI drives innovation, yet only 1/3 have scaled it beyond pilots.
That gap is where UX research leaders are being pulled in.
Join our senior-only roundtable on AI, trust, and impact in 2026 👇
🗓 Jan 21 | 🎙 Led by Karen Eisenhauer
🔗 sprig.com/events/research-le…
#UXResearch #ResearchLeadership #AIinUX
Research teams are being asked to move faster and show impact without losing rigor or judgment.
Experience Research Summit brings research leaders together on April 8 in NYC to share how practice is evolving.
Apply to attend.
sprig.com/summit?&utm_source…
#SprigSummit #UXResearch
Heatmaps are one of the most misunderstood research tools.
Used once, they spot problems.
Used over time, they prove impact.
They can show:
🔎 research driven change
📡 early UX issues
📊 insights non-researchers get instantly
Karen Eisenhauer breaks down what heatmaps are, and how UX teams use them strategically.
🔗 sprig.com/blog/using-heatmap…
#UXResearch #ResearchImpact #ProductUX
UX research is under undeniable pressure right now:
faster timelines, higher expectations, and constant pressure to prove impact.
Appreciated this conversation on UX Leadership by Design. In this episode, Mark Baldino sits down with Sprig CEO @ryanglasgow to talk about what it takes for research to stay relevant in an AI-driven, cost-conscious world.
🎧 Listen: youtu.be/LJ6V6UKefek
#UXResearch #UXLeadership #AIinUX
Thumbtack users weren't abandoning their forms. They were psyching themselves up for a $3k home project.
Classic drop-off? No. Sprig intercepts revealed: "I'm not ready to commit yet."
Hiring a pro is a multi-session decision. People returned days later, but the product wasn't built for that.
One insight unlocked three wins:
🏆 Reshaped homepage
🏆 New measurement model
🏆 Sentiment became a planning metric
Now: All researchers run event-triggered surveys without engineering support. Product teams ask for UX metrics before shipping.
Full story: sprig.com/customers/thumbtac…
Shoutout to Katie, Susannah, Valierie & the Thumbtack research team 🙌
#UXResearch #ProductDiscovery #ResearchOp
Something big just dropped.
Sprig is officially a Major Provider in the 2026 Aragon Research Globe™.
Your curiosity and drive to build better experiences is pushing the whole industry forward.
More soon. 🌟 #sprig
You built the perfect research deck. Stakeholders loved it. Two weeks later: "Hey, didn't we do research on this?"
What research leaders told us about 2025: insights are dying in delivery, and AI just made participant recruitment a nightmare.
Read the full takeaways of what’s working instead: sprig.com/blog/the-ground-is…
And join our Dec 17 roundtable: sprig.com/events/research-le…
#UXResearch #ProductResearch #ResearchOps
Sprig retweeted
At Ramp we ship a new major feature every day - it's impossible for leaders stay up to speed.
To keep a high bar without slowing folks down, teams can ship to early access tier whenever they want but need review for general release.
Crazy fact: 10% of customers opt into early access because they can't get enough. That's 5000+ businesses. Plenty to work with.
To release to general public, teams need to prove this product works and get sign off for heads of eng, product and design. Here is our template:
1. What did we build and why
2. What's the demo in < 3mn (loom)
3. Did we meet our goals in early access (hex dash)
4. Are customers raving about this (LLM on Zendesk tickets, Sprig surveys, and Gong transcripts)
5. Will customers easily discover and start using it (first time user journey)
6. Is sales ready to sell, AM ready to activate, and support ready to troubleshoot
7. Do we have a clear rollout plan (launch tier, pricing, coms)
This helps us document decisions, serves as a strong checklist, and feeds our release notes. Most importantly, it keeps the bar high (we expect at least 1 rev of feedback).
The best part: most of this template is automated using AI connected to the rest of our business sytems.
Leadership has 48h to review or it ships.
We think it's a great way to balance speed & empowerment with process and quality.
If you’ve ever wondered why some research sticks and some fades instantly… the conversations at the @Sprig Experience Research Summit were fascinating.
Kathy Lin from Turo shared a metric surprise.
Apurva Lutty from Optimly shared a framework that changes how you read AI outputs.
Sanya Attari from Notion shared how automation reshapes craft.
Each story points to the same pattern… and a new way research guides fast-moving teams.
If you’re curious what this looks like behind the scenes, this recap highlights the moments everyone kept talking about.
👇
sprig.com/blog/from-artifact…
#UXResearch #ProductInsights #ContinuousDiscovery
🌐 How are research leaders actually driving decisions going into 2026?
Join Sprig & Tia Remington Bell on Dec 17 (11am PT) for a fast-paced, closed-door roundtable on:
✨ What’s working for return on research
📊 Democratized research that raises quality
⚡ “N of one” methods for fast, credible decisions
🧩 Frameworks that make research indispensable
Instead of a presentation, this is a working session with real examples and candid insights.
Save your spot → sprig.com/events/research-le…
#UXResearch #InsightsStrategy #ResearchLeadership #SprigEvents
This Thanksgiving week, we’re reflecting on what research & product teams told us throughout 2025 across Research Dinners, workshops, and the Sprig Summit.
Here’s what kept coming up:
🤝 AI is accelerating analysis, but human judgment still guides the strategy
📈 Teams want research that moves at the speed of product
💡 Insights don’t create impact unless they’re activated
🗺️ Journey understanding is becoming a cross-functional responsibility
If you’re catching up on thinking this week, here are 5 reads shaping the conversation:
1️⃣ Human Judgment & AI: Why Both Matter for Good UX Research
sprig.com/blog/human-judgmen…
2️⃣ Five Ways to Use Always-On Research
sprig.com/blog/five-ways-to-…
3️⃣ When Great Insights Aren’t Enough
sprig.com/blog/when-great-in…
4️⃣ How Notion Surfaced 412 Content Opportunities
sprig.com/customers/notion
5️⃣ User Flows vs. User Journeys: You Need Both sprig.com/blog/user-flows-an…
Grateful for the researchers, PMs, designers & leaders pushing the discipline forward.
— The Sprig Team