Sports Philanthropy Network (SPN) retweeted
The future is flag! At @BessemerVP and @49ers we are investing heavily in youth and (soon to be launched) Pro flag football. Can't wait to see more high school state championships, a college national championship, a pro world champion, and Olympic Gold medalists in the years ahead! apple.news/AkaNVoxsFRsKNx6Se…
Sports Philanthropy Network (SPN) retweeted
Forever Champions. Tom Coughlin and Mike Brown together helped raise $1.6 million for the Tom Coughlin Jay Fund Foundation, benefiting families navigating pediatric cancer.
This is what it is about
When Malachi Coleman was five years old, his mother left him and his two year old sister at a stranger's house.
She said she would be back.
He plays wide receiver for Wisconsin now, and he has never seen her again.
His father had already died. So at five, Malachi became the person responsible for keeping his sister Nevaeh alive.
They went into foster care in Nebraska. They lived in three different homes. He was abused in the system.
Then a couple named Craig and Miranda Coleman heard something at church and decided to become foster parents. They planned to take one child at a time.
At the end of their licensing class, the agency asked whether they would consider two siblings who were about to be separated from each other.
They thought about it for a couple of weeks and said yes.
The kids started coming on weekends in October 2014. They moved in that January. On November 20, 2015, Craig and Miranda adopted both of them.
Here is what Craig said about the boy who showed up.
"He was a broken kid."
Miranda said he lived for today and only today. Malachi says he was mean and selfish and would not do one kind thing for anybody.
So one day Miranda argued with him about it for an hour.
And at the end of it she did not ask him to become a good person. She asked him to hold a door open for one person. One door. One stranger. That was all.
He has not stopped since. He holds doors for everybody now, and he will tell you that kindness is the thing he cares about most.
When Nebraska started letting high school athletes earn money off their names, Malachi Coleman put his into a burrito at a local restaurant and sent a cut of it to the foster care system. He runs a foundation now that works to get kids out of foster care and into permanent homes.
The football is almost the small part.
He was a top 60 recruit out of Lincoln East and he stayed home and signed with the Nebraska Cornhuskers. It did not work. Eight catches as a freshman, then shoulder surgery, then nothing. He transferred to Minnesota and barely played there either.
Three seasons. Thirteen catches.
This year Wisconsin took him, because a coach who had him at Minnesota vouched for him. In his first game he caught four passes for 76 yards and a touchdown against Notre Dame, which was more than he gained in all of last season. Last weekend he caught a 46 yard touchdown against Michigan State.
He says he faked his confidence until it became real.
He got that line from his mother.
A woman once sat and argued with a furious, broken kid for an hour, and then asked him to hold one door open for one stranger.
Here is what he says now.
"I see myself as wanted."
Great story
Nobody wanted Baker Mayfield out of high school.
So he walked on. Twice.
Twelve days ago he signed a contract worth $165 million, and he now spends part of it paying for other walk-ons to stay in school.
Start at Lake Travis High School in Austin, Texas.
Mayfield went 25-2 as a starter there. He won a state championship in 2011. He threw for 6,255 yards and 67 touchdowns.
And the big programs passed.
So in 2013 he walked on at Texas Tech. No scholarship, no promises, no spot waiting for him.
He won the starting job as a true freshman anyway and threw for 2,315 yards and 12 touchdowns.
A walk-on starting at quarterback in the Big 12 as a freshman. That should have settled it.
It did not. He transferred to Oklahoma.
And he walked on again.
Second school, second time paying his own way onto a roster, plus a full season sitting out to do it.
Then in 2017 he won the Heisman Trophy with 2,398 points and posted an NCAA record passing efficiency rating of 203.76.
Here is the line that matters most.
Baker Mayfield is the first Heisman winner to begin his career as a walk-on since the NCAA created athletic scholarships back in the 1950s.
Seventy years of that trophy. One walk-on.
In 2018 the Cleveland Browns took him first overall. He came off the bench in his NFL debut and ended a 19-game winless streak for a franchise that had forgotten how to win. He threw 27 touchdown passes as a rookie, which was the NFL record.
In 2020 he took Cleveland to its first playoff appearance since 2002 and its first playoff win since 1994.
Their first playoff win in 26 years.
Then on July 6, 2022, the Browns traded him to Carolina for a conditional fifth-round pick.
A conditional fifth.
What followed was nine months and four teams. Carolina did not work. He asked for his release in December and got it. The Rams claimed him off waivers on December 6, and he had been in that building for roughly 48 hours when they put him on the field. In his second game he drove them 98 yards for the winning touchdown against the Raiders and won NFC Offensive Player of the Week.
He signed with Tampa Bay in March 2023.
Two Pro Bowls. Two straight division titles.
And on September 8, 2026, the Buccaneers gave him a three-year extension worth $165 million.
Now here is the part almost nobody knows about.
In 2025, Baker and his wife Emily launched something through their foundation called the BE Resilient Walk On Scholarship.
It is not a general scholarship with his name stamped on it. Read who qualifies.
You have to be a rostered varsity college athlete. You have to be receiving $5,000 or less in athletic aid. In other words, you have to be exactly what he was.
Two awards of $10,000 a year, and they renew for up to three more years, so a kid can ride it through a degree.
To apply, you write an essay about resilience.
Here is what he said about why.
"My experience as a walk-on student athlete shaped who I am today. Emily and I wanted to find a way to support future walk-ons to reach their goals and full potential."
That is not the only thing they fund either. Their Giving Bowl, a bracket-style competition between Tampa Bay athletes raising money for local nonprofits, brought in over $300,000 across six charities this April, and the Mayfields put another $50,000 on top of it.
And back in 2020, when COVID shut everything down, Baker and Emily gave $50,000 to the Greater Cleveland Food Bank.
Which is worth remembering, because today he plays the Cleveland Browns.
The team that drafted him first overall, won its only playoff game in a generation with him, and then decided he was worth a conditional fifth-round pick.
He is on a $165 million contract now.
And somewhere out there a kid with no scholarship and no guarantees is about to get $10,000 from the only walk-on who ever won the Heisman.
Love this
This week, @JalenHurts donated a $600,000 HVAC unit to Northeast High School as part of a @JalenHurtsFound initiative to keep Philly schools open and comfortable for students.
Keep up the good work! 👏🏿
#ServiceSaturday
@Eagles
Sports Philanthropy Network (SPN) retweeted
Bo Melton, MarShawn LLoyd, Isaiah Neyor, and Domani Jackson pulled up to Ashwaubenon's game tonight.
The group was tossing signed footballs into the stands for the #Packers 'Give Back' community outreach initiative.
Amazing work and so important
$8.3 million & counting distributed mostly around Indiana to orgs that bring awareness to mental health.
I talked one-on-one with #Colts co-owner Kalen Jackson on how @KickingStigma has grown + what the continued support from the players means to her.
@WISHNews8 | #ForTheShoe
Mental Health is the top issue we hear about in sports and in virtually every industry. Earlier this week we spoke at the Community Trust Forum in Miami which was hosted by Dedication to Community. Mental health within police departments was a featured topic. Yesterday and today I am listening to heartbreaking discussions from military families and sports families about the mental health challenges resulting from brain injuries at the The Mac Parkman Foundation Subconcussive Summit. All of these groups also have a very high suicide rate. We have to do better.
Next week we are excited to be in Atlanta on Tuesday night, Sept 22nd, to speak at the Life Beyond The Game Networking and Fundraising Experience at the The Gathering Spot (384 Northyards Blvd NW, Atlanta). Our Founder, Roy Kessel will be on a Fireside Chat panel with Josh Powell (Crown 3 League) and Ladonna Murphy (JP Morgan Chase). Proceeds from this event support Mental Health initiatives in schools and youth/HS sports.
We hope that you can join us. Here is the link to register: zeffy.com/en-US/ticketing/2n….
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Love seeing this
The @NFLPA's first Community MVP of the season is @KingTunsil78. Last week, he started the season by The Giving Tree, an event where 250 children from the D.C. area got school supplies, food, and haircuts for back-to-school.
The NFLPA will donate $10,000 to the nonprofit of his choice. Great start to the season!
@Commanders @commandersCR
Love this story
In 1991, David Robinson walked into a fifth grade classroom at Gates Elementary School in San Antonio.
He was 25 years old, two years into the NBA, already the best center in the league.
He made the kids a deal.
Finish high school, and he'd give every single one of them $2,000 toward college.
Ninety four kids.
Then he left, and those kids went off to do the next seven years of their lives, and most people forgot the whole thing had happened.
He didn't.
In 1998, fifty of those students walked across a stage with a diploma.
Robinson showed up.
And he didn't hand out what he'd promised. He handed each of them $8,000.
Four times the amount. To fifty kids, in cash toward college, seven years after making a promise to a room full of ten year olds who had no way of holding him to it.
He never had to do any of it. He'd made the promise before most of those children were tall enough to reach a rim, and nobody would have said a word if he'd quietly let it go.
Here's the thing about that decision. It didn't stop there.
Robinson and his wife Valerie put $9 million into building a school on the East Side of San Antonio, in a neighborhood that didn't have one like it. Carver Academy opened in 2001, pre-K through eighth grade, mostly low-income families.
Those kids learn Spanish, German and Japanese. They build robots. They run a broadcast studio.
He also went back to school himself, in his forties, and finished a master's degree with a 4.0 while studying 10 to 15 hours a week, specifically so the Carver students would see him do it.
His own explanation for all of it has never gotten more complicated than one sentence.
"We do the right things because that's what God told us to do."
The NBA gives out an award every year for community service. In 2003 they renamed it the David Robinson Plaque.
Two rings. An MVP. Ten All-Star teams. Three Olympic teams. Hall of Fame.
And fifty adults in San Antonio who got a check from a man who made them a promise when they were ten.
Great to be a Media Partner for the The Mac Parkman Foundation 3rd Annual International Summit on Reptitive Brain Trauma in Tampa, FL on Wednesday, September 16th and Thursday, September 17th. Incredible insight into tips and tools for preventing harm. So much work still needs to be done.
I hope you will be able to join us!
Links below for both the Summit and the Tech Showcase Innovation Mixer on Wednesday evening September 16th.
SUMMIT: subconcussivesummit.com/home
TECH SHOWCASE AND INNOVATION MIXER: subconcussivesummit.com/tech…
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#brainhealth
#concussions
#braintrauma
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#CTE
Honored to be speaking at the Dedication To Community Community Trust National Symposium in Miami on September 15th. I had the chance to attend last year and gain many insights into the challenges the police face in the communities that they serve.
I look forward to sharing ideas and pathways of how sports can be a positive influence on that process. We have some great examples with trading cards and police athletic leagues, but there are many other strategies to build strong relationships together!
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#philanthropy
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#police
#policeathleticleague
#D2C
Never too early to sign up for SPW2027 in Pasadena, presented by the Rose Bowl Legacy Foundation!
events.humanitix.com/sports-…
Only 20 Super Early Bird tickets available in August for half price. So jump in now and grab your tickets for June 23-25, 2027.
#SportsPhilanthropyNetwork
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Never too early to sign up for SPW2027 in Pasadena, presented by the Rose Bowl Legacy Foundation!
events.humanitix.com/sports-…
Only 20 Super Early Bird tickets available in August for half price. So jump in now and grab your tickets for June 23-25, 2027.
#SportsPhilanthropyNetwork
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Never too early to sign up for SPW2027 in Pasadena, presented by the Rose Bowl Legacy Foundation!
events.humanitix.com/sports-…
Only 20 Super Early Bird tickets available in August for half price. So jump in now and grab your tickets for June 23-25, 2027.
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Never too early to sign up for SPW2027 in Pasadena, presented by the Rose Bowl Legacy Foundation!
events.humanitix.com/sports-…
Only 20 Super Early Bird tickets available in August for half price. So jump in now and grab your tickets for June 23-25, 2027.
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Last Monday night we had an incredible opportunity to see the beautiful Milstein Family Tennis Center in NYC. A terrific Pro-Am to benefit Harlem Junior Tennis brought out a great crowd from the investor and family office communities! Katrina Adams has done an incredible job identifying resources for the program and now is looking for larger scale capital to build even more courts!
#SportsPhilanthropyNetwork
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#Athletes
#Tennis
#Fundraising
Never too early to sign up for SPW2027 in Pasadena, presented by the Rose Bowl Legacy Foundation!
events.humanitix.com/sports-…
Only 20 Super Early Bird tickets available in August for half price. So jump in now and grab your tickets for June 23-25, 2027.
#SportsPhilanthropyNetwork
#SportsPhilanthropy
#SportsPhilanthropyWorld
#SPW2027
#Athletes
#Foundations
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#LegacyBlueprint
Never too early to sign up for SPW2027 in Pasadena, presented by the Rose Bowl Legacy Foundation!
events.humanitix.com/sports-…
Only 20 Super Early Bird tickets available in August for half price. So jump in now and grab your tickets for June 23-25, 2027.
#SportsPhilanthropyNetwork
#SportsPhilanthropy
#SportsPhilanthropyWorld
#SPW2027
#Athletes
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