How can AI and automation help your sports digital content team save time, money, and resources? @SeanCallanan shares insights on optimising workflows with AI and automation Listen now - sportsgeekhq.com/402

A ticket box office internship at the Western & Southern Open was Michael Farris's first gig. Ep 432 of @SportsGeek sportsgeekhq.com/432

Ticketmaster has named a new CTO and data science leader as it expands AI work to fight bots. Ticketing infrastructure is changing. Via Sports Geek Reads. variety.com/2026/biz/news/ti…

Out now: @ChadWillis, Executive Director of @nc_motorsports, on why racing keeps importing sponsorship talent from other sports. @SportsGeek ep 464 sportsgeekhq.com/464

The NBA is working with 500 creators on TikTok, linking their posts to game viewing via Tap to Watch. Creator distribution meets rights discovery. In Sports Geek Reads. sportsvideo.org/2026/10/19/n…

The right AI model on the wrong content won't deliver. Sean King on why Veritone calls it model lock. Ep 459 of @SportsGeek with @VeritoneInc sportsgeekhq.com/459

One to many, one to all, hyper-personalisation. That's how Tennis Australia defined the word. Ep 460 of @SportsGeek with Karen Clydesdale (@ClydesdaleKaren) of HeartCX and @seancallanan sportsgeekhq.com/460

WNBA Finals adds an 'orange carpet' show ahead of Game 2 — another sport-entertainment crossover. Featured in Sports Geek Reads. frontofficesports.com/articl…

Netflix secured exclusive 2030 World Cup rights in Spain and Andorra. Another shift in football's streaming mix. Featured in Sports Geek Reads. netflix.com/tudum/articles/f…

The engineers who can work on old tape formats won't be around much longer. The window to digitise sports history is closing. @SportsGeek featuring Sean King @VeritoneInc ep 459 sportsgeekhq.com/459

How do you make a global F1 sponsorship hyperlocal? Verity Edgell of @MastercardAU on Team Priceless and putting Australian and New Zealand fans in pole position. Ep 455 of @SportsGeek sportsgeekhq.com/455

Meta and ESPN are testing live college football in 180-degree, 8K VR. Another experiment in how rights holders package the game. Featured in Sports Geek Reads. roadtovr.com/meta-vr-glasses…

NASCAR’s Days of Thunder 2 bet is about reaching new fans through Hollywood. Tom Cruise returns; the business question is how the sport benefits. Featured in Sports Geek Reads. 365247newsletter.substack.co…

Today in @SportsGeek Reads Daily: TrackMan golf, Stats Perform data and NASCAR’s Tom Cruise play. Read it, then sign up via our bio to get it daily. sportsgeekhq.com/trackman-go…

Why 90 minutes? Chris Mater says it is the length of an NRL game, which fans already know. Ep 461 of @SportsGeek sportsgeekhq.com/461

American Express is turning SailGP sponsorship into cardmember experiences. An activation example featured in today’s Sports Geek Reads. sportsmintmedia.com/american…

Atlanta Dream and Golden State Valkyries took different routes to the WNBA Finals. Their models show how the league’s commercial base is evolving. In today’s Sports Geek Reads. frontofficesports.com/articl…

Constantly check your bias, says Bec Haagsma of @AFL. If a panel or steering group looks the same, ask what has happened. Ep 454 of @SportsGeek sportsgeekhq.com/454

Borrow the good stuff, add your own spin, says @hornets CIO Ronnie Bryant on building a premier facility. Ep 462 of @SportsGeek. sportsgeekhq.com/462

Disney's wide-ranging Dude Perfect deal shows creator IP moving deeper into sports and experiences. Featured in Sports Geek Reads. hollywoodreporter.com/busine…

Two Jaguars home games in London. Only one makes money. The economics of international expansion, via Sports Geek Reads. sportico.com/business/financ…