Sports #ContentStrategy is run by @MrRichardClarke. Follow me for #Digisport #SMsports, #SportsContent tips & jobs. Hire me to improve your story & content team
London
Joined April 2018
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Super. Teams ignore older fans because of concepts like lifetime value.
They ignore how many of us support a team or follow a sport because of grandparents.
Nothing entrenches emotion like a little respect from them.
Like this from Northwich Vics
Clear value exchange for content and exposure
𝐏𝐋𝐀𝐘𝐄𝐑 𝐒𝐏𝐎𝐍𝐒𝐎𝐑𝐒𝐇𝐈𝐏 - 𝟐𝟎𝟐𝟔/𝟐𝟎𝟐𝟕
Our players are now available to sponsor for the upcoming season, and is a great way to get your business in front of thousands of eyes every week whilst helping the club out.
𝐒𝐓𝐀𝐓𝐒:
🟩 6.4million+ views on social media (Instagram/X/Facebook last season)
🟩 20,000+ views on our digital programme (last season)
𝐅𝐈𝐑𝐒𝐓 𝐂𝐎𝐌𝐄, 𝐅𝐈𝐑𝐒𝐓 𝐒𝐄𝐑𝐕𝐄𝐃 🔽
shorturl.at/RbKne
#UpTheVics | #GreenArmy | #NonLeagueFootball
SportsContentStrategy podcast, consultancy retweeted
More to come. It's a race to the bottom. But if people won't pay for quality content then what do you expect?
Three reputable football websites have been taken over by parasite SEO firm Clickout Media. Now AI-reporters are churning out error-strewn copy to help promote gambling websites pressgazette.co.uk/news/ai-r…
From an England test match in 1938
#HydrationBreak
Fascinating thread. Far too many BS, unchecked stories going out on legitimate outlets
This is an entirely untrue news story.
A wild claim made by a fake ‘journalist’ on social media, and several prominent journalists have fallen for it, including at @thetimes
This is very niche but I will explain…
So the UK are banning social media for under-16s. For me, this will be a big change for sports teams and their approach to social, given the emphasis on enticing young fans.
Yes, everyone will say "they can just get around the ban". And they can, of course.
This will ripple out across Europe too, despite the lawyers attempts to stem the bleeding.
Sports teams, with their (often dubious) pretensions to social good and CSR, may have to change their approach.
Fascinating results but so much changes after that.
When kids get phones they stop reading.
Social factors play such a part in sport participation. Finding their tribes and identities
How NOT to do a kit launch video.
Young audiences are looking to hammer #AIslop. And this is bad AI slop
#digisport #smsports
youtube.com/watch?v=4Q2EC2BL…
Incredible success story in the sport-entertainment space.
Would this ever work in the U.K.?
The Savannah Bananas sold out Tennessee's 101,000-seat Neyland Stadium for a game.
(Via @YellowTuxJesse)
SportsContentStrategy podcast, consultancy retweeted
Fascinating to see the reaction to this interview.
General fans been critical, mostly on the optics
Mansfield fans have supported/defended them
Because they argue, these two have worked hard, grown the club organically over long term & given Stags' fans something to be proud of
For all those content strategists who believe the data tells you everything
“Not everything that can be counted counts, and not everything that counts can be counted.”
officialcharts.com/chart-new…
A little refresh for 2026.
#SportsMarketing #Digisport
