Leading sports marketing & sponsorship conference in SEE | 30 Nov & 1 Dec 2026 | #sporto2026 | Since 2004 | + SPORTO Magazine, Brands & Awards

⛵️Portorose, Slovenia
Joined September 2010
📣 First #SPORTO2026 speakers are here: 🧩 Charles Bal | Havas Play, CSO 🏃 Alessio Punzi | World Athletics, Head of Running & Mass Participation 🌎 Giancarlo Bernini | Elevate, CBO (Europe, Asia, LATAM) 🎯 Rory Natkiel | Box Count, Founder More ➡️ sporto.si/en
2
3
538
Back to Portorož. 📅 Nov 30–Dec 1 Same location. New playbooks. SPORTO 2026 Stay tuned.
1
3
173
📣 Road To #SPORTO2025: Women's Sports (WS) ⚽ The Growth & Evolution of Women’s Football 🏃‍♀️WS as Platform for Brands 📺The Media Landscape of WS 🧗‍♀️⛷️The World of Janja Garnbret & Ilka Štuhec 🎾🥋Women’s Sports – or Just Sports? Free registration 👉 sporto.si/zenski-sport/
160
📣 Ženski šport | 22. okt ⚽️ Rast ženskega nogometa  🏃🏻‍♀️ Ženski šport kot platforma za blagovne znamke  📺 Medijska krajina ženskega športa  🧗‍♀️⛷️Svet Janje Garnbret & Ilke Štuhec  🎾 Ženski šport – ali preprosto šport?  🎟️ Brezplačna registracija 👉 lnkd.in/eKBAAR5F
86
📣💨Colin Jackson, a legend of world athletics & International Sports Director for @WFLWorldRun joins SPORTO 2025! 📆 December 1-2 📍Portorož More 👉 sporto.si/en
2
1
322
🔥First speakers of #sporto2025 revealed: 🎤Malph Minns @strivesays 🎤Anaïs Guillemané Mootoosamy @WConranDesign 🎤Nick Meacham @SportsPro 🎤Michael Harvey @WePlayCo 🗓️ December 1–2 📍 Portorož, Slovenia #sponsorship #sportbiz #smsports #branding #sportsmarketing
2
4
493
🎟️ SPORTO 2025 lowest ticket price — only available for 7 days (until June 24)! Get yours starting June 17 🕒 📅 Dec 1–2 |📍Portorož ⏳ Limited tickets. Unlimited inspiration. 👉 live.meetpoint.si/sporto-202… #sporto2025
1
156
📍 Save the Date: December 1-2 📅 We’re back in Portorož for a new edition of SPORTO Conference. New stories and insights, same location. Let the countdown begin. ⏳ #sporto2025
3
1
372
🎞️👀SPORTO 2024 Aftermovie 📍Portorož, Nov 21-22 #sportsmarketing #sponsorship #smsports #sportsbiz
167
📺 Branko Čakarmiš (PRO PLUS) on the shifting media and sports landscape: 💡 Regional shift: Rights sold more regionally than nationally. 🔮 Future: Streaming dominance, club-owned platforms & direct consumer sports 🔥 'Every sport must be spectacular' to capture fans’ attention.
122
"🏀@sharonefuller (@NBA EMEA) on building fandom and local impact: 👂 Local focus: Listening to communities & staying regionally relevant. 💡 Collaborations: From fashion to freelancers, connecting with diverse audiences. ✨ Iconic moments: NBA Paris Games to Goran’s farewell
1
4
172
⚽ Pedro Oliveira Cortez de Miranda (@LaLiga ) on reshaping the game: 🌍 Broadcast in 185 countries with 234M+ social media followers. 🤝 LaLiga x @EA Sports: Revolutionizing broadcasts, graphics & engaging Gen Z. 🏟 Impact: Renovated pitches, scholarships, grassroots programs
83
"🏟 Anatomy of the Fan with Jonathan Potts (Two Circles): 📈 169% growth in digital media—fans are consuming more sport than ever! 🔥 Core fans drive 66% of engagement; fandom starts early (by age 14). 💡 People come for athletes, stay for community. #SPORTO20
1
79
From sustainability to sponsorships, our stellar panel— Tijana Popadić (SportIT), Valentina Erčulj Džuban (Atlantic Group), & Katarina Košmrlj Muha (@Mediana_SLO )—explored the trends shaping sports. 🌍📷 Purpose-driven partnerships 📷
78
🌍✨ Paddy Carberry | Guinness, Global Sports Marketing Manager Guinness is reshaping fan connections: 🏉 Supporting women’s rugby ⚽ Biggest Premier League partnership in 2024 🌍 Active in 88 markets 🎨 Unique stories for every region #SPORTO20
127
🏟️ Sponsorship Insights 🌍 •Hisense: +20% sales via UEFA EURO 2024. •Lidl: Local connection = global success. •Telekom: Fought hate, built values. •I Feel Slovenia: Sports + tourism = pride. Local focus drives big impact! 🚀✨ #SportsMarketing #Sponsorship #SPORTO20
110
Is it time to rethink sports’ commercial model? 🤔💡 Ben Wells, PTI Digital CEO: 
📊 88% of rights-holders lack a data strategy.
💸 Brand spend will follow those who master data.
🎯 Attention is king—tech enables, but strategy wins 
#SPORTO20
85
Insights from @richardayers and @thomasvanschaik 🎯 Athletes > Brands: Faces are the new logos.
✨ AI supercharges storytelling.
🙌 Communities out-create brands. Great brands = great stories brought to life by people. 🌟 
#StorytellingPower #DigitalBranding #SPORTO20
3
3
513