
Leading sports marketing & sponsorship conference in SEE | 30 Nov & 1 Dec 2026 | #sporto2026 | Since 2004 | + SPORTO Magazine, Brands & Awards
⛵️Portorose, Slovenia
Joined September 2010
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📣 First #SPORTO2026 speakers are here:
🧩 Charles Bal | Havas Play, CSO
🏃 Alessio Punzi | World Athletics, Head of Running & Mass Participation
🌎 Giancarlo Bernini | Elevate, CBO (Europe, Asia, LATAM)
🎯 Rory Natkiel | Box Count, Founder
More ➡️ sporto.si/en
📣 Road To #SPORTO2025: Women's Sports (WS)
⚽ The Growth & Evolution of Women’s Football
🏃♀️WS as Platform for Brands
📺The Media Landscape of WS
🧗♀️⛷️The World of Janja Garnbret & Ilka Štuhec
🎾🥋Women’s Sports – or Just Sports?
Free registration 👉 sporto.si/zenski-sport/
📣 Ženski šport | 22. okt
⚽️ Rast ženskega nogometa
🏃🏻♀️ Ženski šport kot platforma za blagovne znamke
📺 Medijska krajina ženskega športa
🧗♀️⛷️Svet Janje Garnbret & Ilke Štuhec
🎾 Ženski šport – ali preprosto šport?
🎟️ Brezplačna registracija 👉 lnkd.in/eKBAAR5F
📣💨Colin Jackson, a legend of world athletics & International Sports Director for @WFLWorldRun joins SPORTO 2025!
📆 December 1-2
📍Portorož
More 👉 sporto.si/en
🔥First speakers of #sporto2025 revealed:
🎤Malph Minns @strivesays
🎤Anaïs Guillemané Mootoosamy @WConranDesign
🎤Nick Meacham @SportsPro
🎤Michael Harvey @WePlayCo
🗓️ December 1–2
📍 Portorož, Slovenia
#sponsorship #sportbiz #smsports #branding #sportsmarketing
🎟️ SPORTO 2025 lowest ticket price — only available for 7 days (until June 24)!
Get yours starting June 17 🕒
📅 Dec 1–2 |📍Portorož
⏳ Limited tickets. Unlimited inspiration.
👉 live.meetpoint.si/sporto-202…
#sporto2025
📍 Save the Date: December 1-2 📅
We’re back in Portorož for a new edition of SPORTO Conference. New stories and insights, same location. Let the countdown begin. ⏳
#sporto2025
🔙 👀 Check out the summary of the 2024 Conference sporto.si/en/sporto-2024-a-r…
📺 Branko Čakarmiš (PRO PLUS) on the shifting media and sports landscape:
💡 Regional shift: Rights sold more regionally than nationally.
🔮 Future: Streaming dominance, club-owned platforms & direct consumer sports
🔥 'Every sport must be spectacular' to capture fans’ attention.
"🏀@sharonefuller (@NBA EMEA) on building fandom and local impact:
👂 Local focus: Listening to communities & staying regionally relevant.
💡 Collaborations: From fashion to freelancers, connecting with diverse audiences.
✨ Iconic moments: NBA Paris Games to Goran’s farewell
"🏟 Anatomy of the Fan with Jonathan Potts (Two Circles):
📈 169% growth in digital media—fans are consuming more sport than ever!
🔥 Core fans drive 66% of engagement; fandom starts early (by age 14).
💡 People come for athletes, stay for community.
#SPORTO20
From sustainability to sponsorships, our stellar panel— Tijana Popadić (SportIT), Valentina Erčulj Džuban (Atlantic Group), & Katarina Košmrlj Muha (@Mediana_SLO )—explored the trends shaping sports. 🌍📷 Purpose-driven partnerships 📷
🌍✨ Paddy Carberry | Guinness, Global Sports Marketing Manager
Guinness is reshaping fan connections:
🏉 Supporting women’s rugby
⚽ Biggest Premier League partnership in 2024
🌍 Active in 88 markets
🎨 Unique stories for every region
#SPORTO20
🏟️ Sponsorship Insights 🌍
•Hisense: +20% sales via UEFA EURO 2024.
•Lidl: Local connection = global success.
•Telekom: Fought hate, built values.
•I Feel Slovenia: Sports + tourism = pride.
Local focus drives big impact! 🚀✨
#SportsMarketing #Sponsorship
#SPORTO20
Is it time to rethink sports’ commercial model? 🤔💡
Ben Wells, PTI Digital CEO:
📊 88% of rights-holders lack a data strategy.
💸 Brand spend will follow those who master data.
🎯 Attention is king—tech enables, but strategy wins
#SPORTO20
Insights from @richardayers and @thomasvanschaik
🎯 Athletes > Brands: Faces are the new logos.
✨ AI supercharges storytelling.
🙌 Communities out-create brands.
Great brands = great stories brought to life by people. 🌟
#StorytellingPower #DigitalBranding
#SPORTO20














