Global sports intelligence.
Joined March 2008
- Tweets36.6K
- Following24
- Followers53.9K
- Likes83
𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘: Agencies respond to Man United stadium RFP.
#MUFC has issued a request for proposals to develop the commercial plan for its new 100,000-seat stadium and potentially sell the naming rights to the venue.
SportBusiness understands the RFP closed within the last few weeks. Agencies have responded with proposals covering areas including sponsorship and naming-rights strategy, sponsorship sales, ticketing, premium hospitality and concessions.
SportBusiness retweeted
𝗢𝗨𝗧 𝗡𝗢𝗪: The SportBusiness Global Media Report 2026.
Global sports media rights value has reached a record $65.82bn, up 15% on 2025.
This report is the industry benchmark for sports media rights worldwide, covering:
📈 Which sports, properties and markets are growing – and which aren't
🏆 A new entrant in the top 10 sports
🌎 How the US compares with the rest of the top 10 markets
🔮 The growth forecast and direction of travel for 2027 and beyond
👀 The sales processes to watch over the next year
𝗢𝗨𝗧 𝗡𝗢𝗪: The SportBusiness Global Media Report 2026.
Global sports media rights value has reached a record $65.82bn, up 15% on 2025.
This report is the industry benchmark for sports media rights worldwide, covering:
📈 Which sports, properties and markets are growing – and which aren't
🏆 A new entrant in the top 10 sports
🌎 How the US compares with the rest of the top 10 markets
🔮 The growth forecast and direction of travel for 2027 and beyond
👀 The sales processes to watch over the next year
𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Relevent lands Uefa national team rights
In the first change of agency since centralisation 14 years ago, Relevent has won the exclusive mandate to sell Uefa men's national team commercial rights from 2028-29 to 2035-36, displacing CAA Eleven.
The mandate covers media, sponsorship and licensing rights, including the 2032 and 2036 European Championships, the European Qualifiers and the Nations League.
𝗕𝗥𝗘𝗔𝗞𝗜𝗡𝗚: Honda hires The Team to lead sponsor search.
Honda Racing Corporation has appointed THE·TEAM to find new commercial partners for its #MotoGP team as the series enters a new era under Liberty Media.
Targeting non-endemic sponsors will be central to The Team’s work with Honda.
SportBusiness retweeted
⛳️ European Tour 2025 accounts:
• £64.5m operating loss
• TV rights revenue down £44m (⬇️ £34m inc. Ryder Cup)
• Lots of 12-month TV deals due to LIV impact. Longer-term deals done since on better terms
• PGA Tour ‘AIP’ funding hit £59m
Story👇🏼
sportbusiness.com/news/tv-ri…
The European sponsorship market is heavily concentrated.
The ten most valuable properties hold close to a quarter of all sponsorship value. Ten categories account for 38% of it.
The 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗥𝗲𝗽𝗼𝗿𝘁 maps out exactly where that value sits, with a full breakdown of the market's top 10 properties, including #F1, Uefa and McLaren, and its top 10 categories, including beer, banking and telecoms.
Ahead of a decisive fortnight for European basketball, Euroleague CEO Chus Bueno speaks exclusively to SportBusiness on NBA expansion and Euroleague's own growth ambitions.
He discusses:
🤝 What a good deal with the NBA would look like
💰 Euroleague's plan to add €1bn to its enterprise value within three years
📺 Why Euroleague has turned media rights buyer
🎯 Which sponsorship categories the league has set its sights on filling
🚨 Last chance to participate in our study (survey closes Friday).
We are running an independent study on how sports agencies are viewed by the people who deal with them.
Take part to share your views on the agencies you know and work with.
5 minutes. 100% confidential. Free 3-month SportBusiness News subscription & a chance to win $500 in Amazon vouchers.
The European sport sponsorship market was worth €20.5bn in 2025.
Our first 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗥𝗲𝗽𝗼𝗿𝘁 is the most detailed breakdown of Europe's top properties, categories and brands that we believe exists.
Drawing on close to 50,000 deals gathered and contextualised by our research team, it covers:
🛡️ The top 10 most valuable properties
💰 The top 10 biggest spending categories
💼 Deep-dives into six major sponsor strategies
💡 A Reader Sentiment Index from over 200 SportBusiness readers
Tottenham Hotspur is expecting Hotspur Labs to become a source of future front-of-shirt and headline sponsors.
@mattglen speaks with chief revenue officer Ryan Norys on #THFC's new venture platform, built with The Players Fund, and how increasing sponsorship income is not the project’s immediate goal.
