⚙️ Integrate WhatsApp, SMS, Voice into Your Marketing 🤖 Automate Marketing, Sales and Customer Support with AI Agents. 📲 +4k Integrations with your softwares
Italy
Joined November 2022
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Spoki retweeted
Agents changed software forever. For everyone.
You won't need to "learn a tool" anymore.
Instead, you'll tell tools what you want, and they will figure out how to do it.
This is a huge shift.
I'm currently working with Spoki, an AI agentic conversational platform.
After looking at this, you'll never think of a CRM the same way.
A traditional CRM manages contact data. Spoki manages the entire customer journey (marketing, sales, and customer care) in a single continuous flow across WhatsApp, SMS, and Voice AI.
AI will dismantle the old traditional tools one by one.
Think of it this way:
Instead of stitching together a bunch of tools to talk to your customers, you have a single conversation that runs the entire relationship.
Spoki retweeted
"Your AI is vaporware if it can't get into your customers' systems."
Ayan Barua wrote that last Tuesday launching Ampersand. They raised $15M from Bessemer for the unglamorous part of AI: integrations so agents can read and write inside Salesforce, SAP, NetSuite, Workday. In a few hours the post crossed 370K views. Clearly hit a nerve.
It hits me too, because in customer service it's exactly like that.
An agent that answers in chat or on the phone without seeing the order, the shipment, or the customer history is just a prettier FAQ. Fine for "where's the size chart?". Then comes "my package has been stuck for three days, can you reship?" and it stalls. You need to open the order, check the carrier, create the return, update the CRM. You need to act.
And in real companies the data is a mess. Custom fields, renamed objects, different permissions per team, duplicate contacts. Barua is clear: an agent needs integrations that read and write every object, custom fields included, and building those takes an order of magnitude more engineering.
You don't see that in demos. You see it on day one in production, when a customer writes at 11pm and the agent has to do something concrete for you.
At Spoki that's the least photogenic work we do, and it's what makes the difference when a customer actually writes.
For me a customer-service AI agent is judged by what it can do inside your systems. How it talks comes after.
How do you judge them? Reply quality, or the actions they finish?
You’ve just described an automation. Spoki built it.
Before, it meant opening the builder, dragging nodes, connecting every step by hand and starting from scratch every time something changed.
A simple Welcome Flow could take hours.
With the new release, you describe what you need directly in chat.
Trigger, wait, tag, if/else branch, internal note.
Create it, edit it, activate it. All without leaving the chat.
How many hours did you spend last month just setting up an automation flow?
You just built an automation. Without opening the builder.
Describe in chat what should happen: trigger, steps, conditions.
The Spoki dashboard assistant builds it connected and ready, all at once.
Then keep shaping it in the same place: add steps, reorder them, create If/Else branches, move to a folder, stop contacts mid-flow.
Want to attach an image or a document? That starts from chat too.
Three moves: describe → review the plan → keep shaping it.
The conversation you already use, now builds your flows across any channel.
→ Update Spoki and try describing your next flow in chat.
How many hours a week does your team spend building or editing automations?
Every inbound call is a sales opportunity.
Missing it means losing it.
Inbound Routing is now live on Spoki.
You decide who answers, in what order, and what happens when nobody does.
Known contact? Their assigned operator rings first.
Unknown number or no answer? The fallback team takes it.
Still missed? A follow-up WhatsApp, SMS fires automatically.
Every call follows the logic you've set.
Find it in Calls → Inbound Routing.
How many inbound calls is your team missing right now?
A missed call used to mean a lost opportunity. Not anymore.
Spoki now routes every inbound call intelligently, before it even rings.
Known contact? Their assigned operator gets the call first.
Unavailable or unknown number? It goes straight to the fallback team.
Nobody picks up? An automated follow-up fires instantly: WhatsApp template, SMS one-way or two-way, tag, list, automation.
Your choice. Multiple targets at once.
Inbound Routing is live. Find it in Calls → Inbound Routing.
How is your team handling inbound calls today?
Here's what it actually looks like 🟢
You attach a file. The agent reads it. It answers from what's inside.
That's the whole flow: open Playground, pick an agent, tap the paperclip, attach your PDF, hit send. No setup, no extra step, it just works, right inside the same chat window your team already uses.
And it's not limited to the Playground: any AI agent handling a WhatsApp number does the same thing when a customer sends a file.
Would you test it with a price list or a purchase order first? Tell us below 👇
Your AI agent just started reading your customers' files 🟢
No more "sorry, I can't open that." Now every AI agent on Spoki reads PDF, TXT and CSV files straight from a WhatsApp chat and answers based on what's inside, up to 10 MB, zero setup required.
Think about what that unlocks:
→ A customer sends a price list, the agent quotes straight from it
→ A B2B buyer sends a purchase order, the agent reads it and replies
→ A candidate drops a CV into your recruiting flow
→ A sales agent gets a competitor's quote and answers on the spot
Same feature is live in the Playground too: attach a file, send it to an agent, and watch the reply come back formatted just like WhatsApp shows it.
Try it now: AI > Playground, or send a PDF to any WhatsApp number handled by an AI agent.
What's the first document you'd want your agent to read? Tell us below 👇
Your WhatsApp campaigns get 90%+ open rates. But do you know what happens after someone clicks through to your site?
Meet Spoki Pixel. Track visitor behaviour on your own website and connect it directly to the WhatsApp campaign that drove it.
🟢 Spoki Tracker point at a button or form, no code required
🟢 Already running a Meta Pixel? We reuse those events
🟢 See visits, CTR, and ROI for every campaign, right in Analytics
Register your site, paste the snippet, and it's live.
Which part of your funnel do you wish you could see more clearly? 👇
🟢 NEW RELEASES: Spoki Pixel
You don't need a developer to track visitor behavior on your website.
Target any element with a CSS selector. Clicks or form submissions become tracked events automatically.
Already have Meta Pixel? Spoki reads it directly, no double setup needed.
The result? For every WhatsApp campaign you get visits, CTR, conversions, and ROI, all attributed via UTM and centralized in one dashboard.
Setup in 3 steps: register your site, copy the snippet, paste it into the header. It's live.
How much time do you spend today piecing together data from different tools just to know if a campaign actually worked?
Every business loses the same thing every day: conversations.
A customer calls whilst you’re busy. A lead calls at 9 pm. Someone calls back for the third time and has to explain everything all over again. You could hire more staff to answer the phone, but the problem has never been who answers: it’s that every call starts from scratch.
With Spoki Voice, meet Marta: the AI agent who answers in any language, qualifies leads in real time and hands everything over to your team, context included. And the conversation doesn’t end on the phone: it flows into Spoki, your CRM and your channels. Follow-ups and segmentation kick off automatically.
One customer. One conversation. Never starting from scratch again.
How many conversations is your company missing out on today? 🟢
Thought it was just WhatsApp and AI Agent? 👀
Turns out there's all this: Voice, SMS, Calendar, CRM, Email, Automations, 4,000+ integrations.
One platform. Zero scattered tools.
How many different tools did you open today just to talk to your customers?
Tell us in the comments 👇
62% of business calls go unanswered. The ones that do get picked up often die on the phone: no follow-up, no context, no second chance.
Spoki changes that.
Spoki is a Customer Engagement Management platform that orchestrates the entire customer conversation, starting with an AI Voice agent that answers calls 24/7, naturally and with full context.
But the call is just the beginning.
From there, Spoki continues the conversation across WhatsApp, SMS, and email: same customer, same history, one platform.
Qualify leads. Book appointments. Trigger follow-ups. Sync to your CRM. Hand off to your team with everything already captured.
☎️ AI Voice agent — answers, qualifies, acts
💬 WhatsApp — continues the conversation after the call
📱 SMS & email — automatic follow-ups, zero manual work
🔄 CRM, calendar & 4,000+ integrations — all connected
🌍 European platform · GDPR-compliant · Official Meta Tech Partner
One platform. Every channel. Nothing lost.
🟢NEW RELEASE: Sentiment Analysis, Now Automatic & Actionable
Knowing a customer is unhappy means nothing if you find out too late or not at all.
With this release, every contact's mood score updates automatically on each incoming message and every day, without anyone having to open the chat. No more missing scores. No more stale data.
And now you can finally act on it: filter contacts by sentiment in Advanced Search, build Dynamic Lists based on mood, trigger Automations on unhappy contacts before it's too late.
Sentiment stops being something you look at. It becomes something you work with.
🟢Spoki is now officially live on the Microsoft commercial marketplace.
Spoki for Dynamics 365 can be found and installed straight from the Microsoft Marketplace. Customers just click "Get it now" and it's added to their environment. No manual files, no hand-off needed.
→ Find and install Spoki directly from the Marketplace
→ Open a Spoki WhatsApp conversation from any Dynamics 365 Contact record
→ Sync lists & segments between Dynamics 365 and Spoki, manually or automatically
The full Dynamics 365 walkthrough (installing from the Marketplace, setting up the embedded WhatsApp chat, and syncing lists) is now documented under Integrations → Microsoft Dynamics 365.
Available now on Microsoft Marketplace.
🟢 New Releases: Dynamic Lists, now fully conversational.
You can now create and manage auto-updating audience segments directly from the Dashboard chat, no need to open the Lists page:
→ Describe the audience in natural language and Spoki builds the filter, live match count included → Edit the rules conversationally ("also exclude blocked contacts") → Refresh on demand, or ask when a list was last updated → Freeze a dynamic list into a static snapshot anytime, while the original keeps auto-updating
It's the same filter engine behind the Dynamic Lists builder, just reachable in plain English. Great for ongoing campaigns and AI-agent targeting against a moving audience.
Your customers call when they're ready to buy, to ask, to complain, to decide.
But calls get missed. Teams get busy. Channels stay disconnected.That's the gap Spoki Voice closes. One AI agent that picks up every call, continues the conversation across Voice, WhatsApp, SMS, and Email and hands off to your team with full context when it matters. No missed calls. No lost threads. No separate tools. Spoki Voice