IT’S NOT ABOUT BEING BETTER. IT’S ABOUT BEING DIFFERENT - We’re much more than your typical ad agency. https://xitter.cf/t.co/rr8yN1rnc7
805 W. Spruce St. Missoula, MT
Joined June 2009
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I spend a lot of time writing about storytelling. It’s my passion, and it’s a huge point of difference between Spiker Communications and our competition, just like between you and your competition.
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Smartphone supremacy is starting to wane. The devices aren’t going away anytime soon, but their grip on the consumer is weakening. Global sales slump, lack of new advancements, and the price of today’s new models make smartphones not look so smart anymore. bit.ly/2Gfs7qi
We are undergoing the largest demographic change in human history and it is being completely ignored by the absurd large marketing and advertising agencies and brands.
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We’ve reached a point where companies can no longer, and should no longer, stay silent about broad-reaching social issues.
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Trying to do more marketing with less investment this year? You’re not alone in trying to do more with less money.
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By now we should all know that people tend to choose brands quickly, using their intuitive brain rather than rationally thinking this through with their deliberative brain. Most purchases in a grocery store for instance are made on instinct and habit.
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You no doubt saw that Coca-Cola had one commercial associated with the big football game a week ago. And it only ran before the national anthem. Because, in their words, they aimed to bring people together to celebrate their differences. bit.ly/2MTvtSs
Here in America, we’ve been ingrained that the best costs more. A Morton’s hamburger certainly costs more than a Wendy’ burger. A BMW costs more than a Chevy. A Montage room costs more than an entire Holiday Inn Express. These are easy comparisons.
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In our opinion, the biggest mistake brands now make is neglecting to define their antagonist, their enemy, what they stand against. That’s where the creative and cultural tension comes from. That’s where marketers can make a stand. bit.ly/2FxW4ng
Forbes recently reported that 64% of consumers make a purchase after viewing a branded social video. Other studies agree − video is everywhere and it is a key business driver.
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When Al “I invented the internet” Gore’s movie An Inconvenient Truth reached theatres in 2006, words like “sustainability” and “environmentalism” were not at the forefront of people’s minds. #SpikerCommunications #FridayBriefing #FridayReads #Environment
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We have all heard how the American adult vacationer wants adventures, experiences, learning classes when taking a few days off from work. But what they really want to do while on vacation is...#SpikerCommunications #FridayBriefing #FridayReads #Vacation
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This old-school ad format is currently booming precisely because digital ads are so commonplace. Amid all the digital noise, it’s a guaranteed way to reach a broad swath of people. #SpikerCommunications #FridayBriefing #FridayReads #Billboards
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The great Stan Lee died almost a month ago − comic book writer, creator of Marvel super heroes, and actor in television and movies featuring his creations. Stan Lee hated to see an idle artist. #SpikerCommunications #FridayBriefing #FridayReads #Talent
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It’s a digital world. Technology and data are givens today with marketing directors. At the end of the day, clients only want folks like us to help them transform their business...
#SpikerCommunications #FridayBriefing #FridayReads #Marketing
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