You've done your research and found a business that genuinely needs your service. You know what they do, and you can see how you can help them. But then, you open your message box to type a few words. You start typing, delete them, start again, and eventually close the tab. Or maybe you just lose the confidence to send that message because you start wondering, "What if they don't respond? What if they reject me? What if I don't know what to say?" Sounds familiar, right? 😅 Finding potential clients is one thing. Knowing how to approach them is another. And that's exactly why learning how to pitch matters. If you're interested in learning how to approach potential clients more strategically, join the free Sell Like Crazy waitlist so you don't miss out on the upcoming training. Check the comments for the link to join the waitlist. 👇

You know what’s interesting? There are people with genuinely good skills and businesses who are struggling to make money from them. Not because they have nothing to offer. Some can design, write, manage businesses, bake, sell products, or provide services people actually need. But when it comes to finding the people who will pay for what they do, things get complicated. They don’t know who to approach. They don’t know where to find potential clients or customers. Sometimes, they find them but don’t know what to say. Other times, they post their offers, share their work, and tell people what they do, but the sales still aren’t coming in as expected. So they keep trying different things, hoping something will eventually work. And the frustrating part? You can be good at what you do and still struggle to make money from it when you don’t know how to get it in front of the right people and turn their interest into sales. This is something I’ve thought about a lot, and it’s one of the reasons I’m putting together something special for November. Sell Like Crazy — a 3-day masterclass on finding clients, attracting customers and making more sales. We’ll be exploring practical ways to use AI, outreach strategies, and promotional campaigns to help you find the right people and sell your skills or products. I’ll share more about what we’re going to cover in the coming days. But first, I want you to know this: struggling to find clients or make sales doesn’t automatically mean your skill isn’t good enough or your business idea won’t work. Sometimes, you need a better way to find the people who need what you offer and get them to buy. If this sounds familiar, join the waitlist through the link in Comment Section. I’m sharing updates and first-access details there before the masterclass launches.

I got a job from a simple follow-up. And I want to teach you something about following up that could help you get clients, too. Not every follow-up needs to be about the money. Sometimes, just check in on the person. Let me show you an example. I had a conversation with a potential client, and instead of messaging her again to ask if she was ready to work with me, I simply checked in. “Thought of you yesterday and thought to check in.” That’s it. No reminder about my service. No “just following up on my previous message.” No pressure to make a decision. Just a genuine check-in. Why? Because she was already a warm lead. We’d had previous interactions, so I didn’t need to introduce myself or sell my service all over again. But if I were reaching out to a business owner who had never heard of me before, I’d approach the conversation differently. Try something like this: “Hi [Name], I was thinking about your business after my last message, and one thing that stood out to me was [specific observation]. I have a couple of ideas that could help you improve [specific area]. Would you be open to me sharing them with you?” See the difference? This is why you need to understand who you’re talking to before deciding what to say. Someone who doesn’t know you needs a different approach from someone who has spoken to you, shown interest in your service, or is already considering working with you. And that’s just one small thing that can change how you approach client acquisition. If you want to learn how to find potential clients, start conversations, pitch your services, and follow up more strategically, my Outreach MasterKit is a good place to start. Send me MASTERKIT if you’d like to learn more.

A simple follow-up just landed me a job with a Client in Texas.