Kicking off this weekend with a long walk with the pups in this chilly morning... The plans are SET for Commerce Roundtable Roadshow and we're kicking off the year in LA, Austin & NYC @iamshackelford will be hitting the road to deploy weekly local city meetups, 3 unique events a week, 6.5 hours of learning about either acquisition, retention or AI & Ops with a room of 100-125 of your peers Plus, we'll feed you a delicious breakfast and lunch and provide plenty of time for networking and roundtables. LA - Jan 19-22 Austin - Feb 22-26 NYC - March 15-19 These are our hyper focused, expert led roadshow events with tons of Q&A, where we do a pop up for 1 week on specific topics, built for ecommerce marketers on the ground floor. Dates and details here: commerceroundtable.com/roads… Off to burn some tokens and get some R&R! Have a great weekend!

Email is a hard habit to quit. I spent years building an ESP. I lived every part of it... Deliverability fires, 2 am support queues, pricing debates, BFCM fires...the works. When I stepped away from that chapter, I figured I'd get some distance from the space. That lasted a few months. Once you've built in email, you evaluate every platform you touch. The one that kept impressing me was @omnisend The product is genuinely good. Email, SMS, and web push run as one automation instead of three bolted on tools, and the pricing stays reasonable as your list grows. But the real reason I partnered up with them, the team. They genuinely care about their customers and what they're building the way the best brands care about theirs. And their support answers on every plan, including free because that's just who they are. So it was only natural I'd end up partnering with them. Some people retire from email. Apparently I just change seats. If you're shopping ESPs, I'd recommend you start here. Price your list → omnisend.com/jimmy/?utm_sour…

I can't believe it's only 16 days since San Diego... We had 700 people join us, 80% traveling from 37 states across the USA and 22 countries.. For 2 days we nerded out to all things ecommerce, DTC, and retail And we're back in 2027 with 5 unique events across 9 cities! First up: Roadshows Last year we hosted our first event to ~350 marketers across multiple cities! We’re back to take what we learned and ready to deploy 2 more roadshows! Acquisition Roadshow -Jan 2027: NYC, LA, & Austin: A 125-150 person mastermind experience of roundtables and experts, highly focused on all things acquisition. Retention Roadshow - Feb 2027: NYC, LA & Austin: Back for year #2! All things retention, lifecycle, loyalty, and more! AI & Ops Roadshow- March 2027: NYC, LA & Austin: This ones for our Founders, Operators, C Suite, Finance! A hands on roundtable on getting educated and executing hands on AI and Operations within your DTC and eCommerce business. And of course our two staple events: Spring and Fall! CR Austin - May 3-4, 2027: We’re back for year #2! 500 folks for 2 days in Austin, TX! With our brand new roundtable experience and much more! CR San Diego - Sept 20-21, 2027: Year #5, our main event. With 1,000 expected for 2027, this is our super bowl, notably known as where DTC Twitter meets up every year. And this year, we're introducing our new roundtable experience! We hope to see you at 1 or many of our IRL events in 2027. We continue to bring the best education and content to this market as part of our commitment of the market we serve of growing and scaling brands, @iamshackelford and I are excited to share our plans with you. Details and replays of previous events found here: commerceroundtable.com/ If you're interested in speaking or sponsoring any of our upcoming events, DM's are always open.