On one side, you have a film the entire country is celebrating. From north to south, fans are making viral edits, discussing theories, debating possibilities and counting down the days. It is the most hyped Indian sequel since Baahubali. On the other side, you have a film running nonstop PR. Paid articles every week about exaggerated record deals. Hype tweets from sellout journalists everyday declaring its hero the biggest superstar. Endless focus on the clash but no inside info about what the film is actually about. Anyone with basic sense can see which film is confident in its product and which one is trying too hard to look confident. For the past month, the entire marketing of Toxic has revolved around this so called clash with nothing substantial about the movie itself. This clash narrative keeps them in the headlines. It gives them free visibility by attaching their name to a much bigger wave called Dhurandhar. The team of Toxic should realize that locking a release date does not mean controlling it. A Pan India sequel with gigantic hype does not need to inform anyone. And one must have a massive ego to believe they are important enough to be personally informed about another film release decision. The reason they were not informed is simple. Aditya Dhar and Jio do not care about their film or when it releases. They are confident about their product and they do not see Toxic as a rival that can affect Dhurandhar. That is the reality. Now the choice is theirs. Clash with the most hyped Indian sequel in recent times and face a reality check or be smart and move aside. But let us make one thing clear. Dhurandhar: The Revenge will become the highest grossing Indian film ever, with or without this clash.