Senior Analytics Leader- Auditing, automating, and making the data dance.

Tennessee, USA
Joined October 2013
Jacob Fairclough retweeted
We are hiring a couple data/Analytics roles. These folks will create data measurement strategies for our clients, integrate martech, & help us win new business. PLEASE help and connect me w/the amazing US based women and BIPOC folks you know!! DM’s open.
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Jacob Fairclough retweeted
Some thoughts on my day in Prison with @DefyVentures 2 quick definitions EIT = Entrepreneur in Training. These are the business founders who are currently incarcerated. Mentors = business leaders who were volunteering to judge the pitch competition
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Introducing BigQuery BI Engine in beta. Analyze complex data sets interactively with sub-second query response time and high concurrency. Available through Google Data Studio for interactive reporting, dashboarding. bit.ly/2G2wWTz /via @googlecloud #measure #GoogleNext19
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Jacob Fairclough retweeted
Coming to a screen near you in December... a free, online course about Google Apps Script. Designed to teach digital marketers, data analysts, Educators & Sheets users just enough code to automate stuff and see the benefits --> courses.benlcollins.com/p/ap… #GoogleSheets #AppsScript
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Jacob Fairclough retweeted
I forced a bot to watch over 1,000 hours of TED Talks and then asked it to write a TED Talk of its own. Here is the first page.
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Jacob Fairclough retweeted
Announcing the launch of Dataset Search, a new way for researchers to find the datasets they need, wherever they’re hosted, whether it’s a publisher's site, a digital library, or an author's personal web page. Learn more at goo.gl/BYSouA
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Want an accurate picture of how visitors are reading the content on your website? Don't just rely on pageviews and time on site -- add Content Consumption to your metrics toolbox. kickpoint.ca/digital-content…
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Jacob Fairclough retweeted
New ➡️ How are dog names and breeds related? I used #tfidf and #hclust on a dataset of 55,000+ dogs to find out. Psst: Dachshunds are more likely to be named "Nathan" and "Oscar" than any other breed. 🌭🐕 #rstats kaylinwalker.com/dog-names-t…
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Jacob Fairclough retweeted
Do you have 5 minutes? Want to have YOUR voice heard in our annual #StateofPPC report? Take our survey now, and be on the lookout for the results coming in just a few months! buff.ly/2uR0nWa
Jacob Fairclough retweeted
I collected text reviews for 30,000+ beers from @BeerAdvocate and then analyzed them using R + tidytext. I looked at words that define styles of beer and the relationships between beer styles. tl;dr: Pumpkin beer is weird. #rstats #tidytext #tfidf #knn kaylinwalker.com/tidy-text-b…
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Jacob Fairclough retweeted
Automated bidding can be a bit of a challenge sometimes right? Learn how to Beat Automated Bidding with Excel with @AlainaPThompson & Lara Lowery on Thursday, December 7th at 1pm EST buff.ly/2ivQhVv @msexcel #Excel #PPC #DigitalMarketing
Jacob Fairclough retweeted
It's Attribution Week @ Luna! Today's Post: Marketing Attribution in @GoogleAnalytics & GA360 - lunametrics.co/2AnJYK2
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Jacob Fairclough retweeted
WHAT IF you don't have all the tools you need to analyze your data correctly in Excel? Join @SomeSecretJake & @MarkFerree for 3 #Excel Tools That Will Help You Perform a What-If Analysis on Tuesday, December 5th at 1pm EST bit.ly/2Akqg2g #PPC #PaidSearch
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Jacob Fairclough retweeted
New blog post: "Don't teach students the hard way first" varianceexplained.org/r/teac… #rstats
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Jacob Fairclough retweeted
New blog post- "A Tale of Two Industries: How Programming Languages Differ Between Wealthy and Developing Countries" stackoverflow.blog/2017/08/2…
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Jacob Fairclough retweeted
Google is rolling out a new unified tracking script across their products: gtag.js (in beta) to replace analytics.js developers.google.com/analyt…
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Today we’ve made it dramatically easier to view your Analytics data in Data Studio using the new Data control. goo.gl/KFeb1q
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The new Google Analytics home design is out to 100% of users. Please continue to let us know your feedback. Happy analyzing!
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