📷 𝐀𝐝𝐯𝐚𝐧𝐜𝐢𝐧𝐠 𝐬𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐚𝐜𝐫𝐨𝐬𝐬 𝐄𝐮𝐫𝐨𝐩𝐞: 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥𝐬, 𝐢𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐩𝐨𝐥𝐢𝐜𝐲 𝐩𝐚𝐭𝐡𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 On 28 October in Brussels, the SoilValues and InBestSoil projects will bring together policymakers, researchers, practitioners and financial actors to explore how to accelerate the transition towards healthy soils across Europe — from business models to incentives and scaling pathways. Find out more about our line-up of speakers at the conference. 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 1 | 𝐒𝐨𝐢𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥𝐬: 𝐅𝐫𝐨𝐦 𝐂𝐨𝐧𝐜𝐞𝐩𝐭 𝐭𝐨 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 This session will explore how innovative soil health business models are being developed and implemented across Europe, bringing together insights from research and real-world practice. It will highlight both the opportunities and challenges in making these models viable and scalable in different agricultural contexts, contributing to the transition towards more sustainable land management. 𝐒𝐩𝐞𝐚𝐤𝐞𝐫𝐬: Valentina Cristiana Materia – Wageningen University & Research Ennio Facq – ILVO André Jurrius – Ekoboerderij de Lingehof / Lekker Lupine Hannes Höhne – Gut Haidehof 𝐌𝐨𝐝𝐞𝐫𝐚𝐭𝐨𝐫: Kato Van Ruymbeke – KU Leuven / SoilValues 📷 Learn more about the speakers and the agenda here: lnkd.in/e84D53Sc 📷 Register here: lnkd.in/eDgQuFEX

𝐀𝐝𝐯𝐚𝐧𝐜𝐢𝐧𝐠 𝐒𝐨𝐢𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐀𝐜𝐫𝐨𝐬𝐬 𝐄𝐮𝐫𝐨𝐩𝐞: 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥𝐬, 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐏𝐨𝐥𝐢𝐜𝐲 𝐏𝐚𝐭𝐡𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 During Session 3 – 𝐅𝐫𝐨𝐦 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐔𝐩𝐭𝐚𝐤𝐞: 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐒𝐨𝐢𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐀𝐜𝐫𝐨𝐬𝐬 𝐄𝐮𝐫𝐨𝐩𝐞, we will explore how successful soil health business models can move beyond pilot initiatives and achieve wider uptake across Europe. Bringing together perspectives from research, the agri-food value chain, the private sector and European policymaking, the session will examine how proven approaches can be replicated, adapted and amplified across different contexts. The discussion will draw on the results of the SoilValues and InBestSoil projects, exploring how businesses can integrate soil health into their strategies, how economic viability can be reconciled with long-term sustainability, and how policy frameworks and incentives can support the amplification and wider adoption of soil health solutions. Meet our speakers: Gerald Schwarz – Thünen Institute Christian Grovermann – FiBL Julie Paquay – Moët Hennessy Tassos Haniotis – Forum for the Future of Agriculture Mirco Barbero – DG Environment Moderator: Jurgen Tack – Secretary General, European Landowners’ Organization Learn more about the speakers and the agenda here: forumforag.com/events/2026-a… Register here: eventbrite.be/e/advancing-so…

𝐀𝐝𝐯𝐚𝐧𝐜𝐢𝐧𝐠 𝐒𝐨𝐢𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐀𝐜𝐫𝐨𝐬𝐬 𝐄𝐮𝐫𝐨𝐩𝐞: 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥𝐬, 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐏𝐨𝐥𝐢𝐜𝐲 𝐏𝐚𝐭𝐡𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 We are very happy to introduce 𝐒𝐞𝐬𝐬𝐢𝐨𝐧 2 | 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧: 𝐈𝐧𝐜𝐞𝐧𝐭𝐢𝐯𝐞𝐬 𝐚𝐧𝐝 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 𝐟𝐨𝐫 𝐒𝐨𝐢𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 How can incentives and investments support the transition towards healthier soils? This session will bring together complementary perspectives from research, economic valuation, public policy to explore how financial mechanisms can make investments in soil health economically viable and help scale up sustainable practices. The discussion will draw on the SoilValues work on the economic analysis of soil health business models and incentives, explore how the valuation of soil ecosystem services can inform investment decisions, and examine the role of the Common Agricultural Policy (CAP) and public financing in enabling the transition. It will also consider how businesses and value-chain actors can mobilise private investment and develop new financing approaches. Meet our speakers: Bert Smit – Wageningen Social & Economic Research Caterina Guidi – Euro-Mediterranean Center on Climate Change (CMCC) Emmanuel Petel – European Commission, DG AGRI Ana Rocha – European Landowners’ Organization Moderator: Erik Mathijs – Professor of Agricultural and Resource Economics, KU Leuven Learn more about the speakers and the agenda here: lnkd.in/e84D53Sc Register here: lnkd.in/eDgQuFEX

For generations, sugar beet has been a pillar of Polish agriculture. But the traditional model — where farmers grow it and sugar factories simply process it into sugar — is no longer enough. In Poland, we are rethinking how the sugar beet value chain can create value. Not only for production, but for soil, climate and society. 🎥 In this video, the SOILPROFIT business model shows how a circular and collaborative system can connect key actors across the value chain: farmers, sugar factories, certification bodies, research institutions, and biogas plants and distilleries working together to close resource loops and improve sustainability. Rather than focusing only on yield, the model links practices, incentives and outcomes: ✔ farmers adopt regenerative practices and benefit from healthier soils and new income streams; ✔ processors gain more sustainable and resilient supply chains; ✔ society benefits from improved soil health, water retention, lower emissions and increased biodiversity. This is what it means to move from a linear value chain to a shared value system for soil health. ▶️ Watch the video to discover how SOILPROFIT is helping make regenerative agriculture both viable and scalable: youtu.be/MzuIl-3oNLM

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐂𝐚𝐧 𝐜𝐚𝐫𝐛𝐨𝐧 𝐟𝐢𝐧𝐚𝐧𝐜𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐭𝐡𝐞 𝐭𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐭𝐨 𝐫𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐚𝐠𝐫𝐢𝐜𝐮𝐥𝐭𝐮𝐫𝐞? Transitioning to more sustainable farming practices requires long-term investment, but identifying reliable funding mechanisms remains a major challenge. Our Practice Abstract, "Pursuing Carbon Finance Through the Value Chain", presents SOILPROFIT, a business model developed and tested in the Polish Testing Ground to explore financing solutions for regenerative agriculture. The findings show that while CAP eco-schemes currently provide the most stable source of support, revenues from voluntary carbon markets are still insufficient to cover the costs of Measurement, Reporting and Verification (MRV). The Practice Abstract provides practical insights into how public and private financing mechanisms can work together to support Soil Health Business Models and accelerate the transition towards healthier soils. 📄 Read the full Practice Abstract here: lnkd.in/eAqJn7Yp 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #CarbonFarming #CarbonFinance #RegenerativeAgriculture #BusinessModels #EUProjects

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐎𝐯𝐞𝐫 𝟒𝟎𝟎 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐡𝐞𝐥𝐩𝐞𝐝 𝐮𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐥𝐨𝐜𝐚𝐥 𝐟𝐨𝐨𝐝 𝐜𝐡𝐨𝐢𝐜𝐞𝐬 Consumers are not all motivated by the same values when buying directly from farmers. Understanding these differences can help farms build stronger relationships with their customers and develop more resilient business models. Our Practice Abstract, "Why Do Consumers Buy from Local Farmers?", presents the findings of a survey involving more than 400 consumers. The research identifies different consumer profiles, their motivations and levels of engagement with local food initiatives, providing valuable insights into how farmers can better tailor their communication and marketing strategies. The Practice Abstract offers practical recommendations for strengthening direct farmer-consumer relationships and supporting more sustainable Soil Health Business Models. 📄 Read the full Practice Abstract here: lnkd.in/esJvysu4 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #LocalFood #Consumers #SustainableAgriculture #BusinessModels #EUProjects

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐇𝐞𝐚𝐥𝐭𝐡𝐲 𝐬𝐨𝐢𝐥𝐬 𝐧𝐞𝐞𝐝 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐟𝐚𝐫𝐦𝐞𝐫𝐬, 𝐭𝐡𝐞𝐲 𝐧𝐞𝐞𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 Community farms demonstrate that building healthier soils is also about engaging people. Whether through volunteering, buying local products, crowdfunding or participating in farm events, citizens can play an active role in supporting more sustainable farming systems. Our Practice Abstract, "Citizen Participation on Farms", explores the different forms of citizen engagement and how they can strengthen both the economic resilience of farms and the connection between producers and local communities. It also highlights the opportunities and challenges of involving citizens in the transition towards healthier soils. The Practice Abstract provides practical insights into how stronger links between farmers and citizens can contribute to more resilient and sustainable Soil Health Business Models. 📄 Read the full Practice Abstract here: lnkd.in/etYSxXwW 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #CitizenEngagement #CommunityFarming #SustainableAgriculture #BusinessModels #EUProjects

𝐓𝐡𝐞 𝐃𝐚𝐧𝐢𝐬𝐡 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐕𝐢𝐚𝐛𝐥𝐞 𝐂𝐒𝐀 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐨𝐝𝐞𝐥𝐬 In the Danish Community of Practice, farmers, municipalities, financial actors and policymakers come together to explore how community-based business models can support regenerative agriculture. Discussions combine practical farming decisions, such as crop rotations and soil management, with key economic questions around pricing, distribution and farm income. 🎥 In this video, members of the Community of Practice share how CSA models create value beyond price, by building trust, strengthening relationships between farmers and consumers, and connecting soil health with everyday farm economics. ▶️ Watch this video and discover more stories from across the SoilValues project on our YouTube channel: youtu.be/IPH_9xaud24 🙏 A big thank you to Kasper Krabbe from Aarhus University and all partners involved in the Danish Community of Practice for making this video possible! #SoilValues #CommunityOfPractice #CSA #RegenerativeAgriculture #SoilHealth #BusinessModels #SustainableAgriculture #EUProjects #Denmark

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡𝐞𝐫𝐬 𝐝𝐨𝐧'𝐭 𝐣𝐮𝐬𝐭 𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐞 𝐤𝐧𝐨𝐰𝐥𝐞𝐝𝐠𝐞, 𝐭𝐡𝐞𝐲 𝐚𝐥𝐬𝐨 𝐛𝐮𝐢𝐥𝐝 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 Addressing soil health challenges requires more than scientific expertise. It calls for researchers, farmers, policymakers and other stakeholders to work together, share knowledge and co-create solutions. Our Practice Abstract, "Role Transitions in Transdisciplinary Research", explores how the role of researchers evolves in collaborative projects. The findings highlight the importance of clear roles, open communication, trust and recognising the diverse contributions that make transdisciplinary research successful. The Practice Abstract provides practical insights into strengthening collaboration and fostering more effective partnerships to support innovation for healthier soils. 📄 Read the full Practice Abstract here: lnkd.in/e7pAkdH3 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: SoilValues website #SoilValues #PracticeAbstracts #SoilHealth #TransdisciplinaryResearch #Collaboration #Innovation #EUProjects

𝐓𝐡𝐞 𝐒𝐞𝐫𝐛𝐢𝐚𝐧 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐑𝐞𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐅𝐚𝐫𝐦𝐢𝐧𝐠 𝐌𝐨𝐯𝐞𝐦𝐞𝐧𝐭 What happens when farmers already experimenting with regenerative practices come together to share knowledge and grow a wider movement? In the Serbian Community of Practice, stakeholders build on an existing network of farmers, researchers and institutions working to support the transition from conventional to regenerative agriculture. By exchanging experiences and practical knowledge, they are helping to spread regenerative practices and strengthen the resilience of farming systems. 🎥 In this video, members of the Community of Practice share how the initiative supports farmers, promotes knowledge exchange and aims to expand regenerative agriculture across Serbia in the years to come. ▶️ Watch this video and discover more stories from across the SoilValues project on our YouTube channel: lnkd.in/eSdbE_PE 🙏 A big thank you to Maja Budimir and the team at the The Association of Balkan Eco-Innovation for making this video possible! #SoilValues #CommunityOfPractice #RegenerativeAgriculture #SoilHealth #KnowledgeExchange #SustainableAgriculture #EUProjects #Serbia

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐒𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐜𝐚𝐧'𝐭 𝐛𝐞 𝐦𝐞𝐚𝐬𝐮𝐫𝐞𝐝 𝐨𝐯𝐞𝐫𝐧𝐢𝐠𝐡𝐭 Improving soil health takes time, and so does evaluating the success of Soil Health Business Models. Our Practice Abstract, "Feasibility of Success Monitoring in SHBMs", explores the challenges of assessing business models within the timeframe of a research project. The findings highlight that changes in soil health require long-term monitoring, while qualitative approaches are essential to understand collaboration, stakeholder dynamics and innovation across networks. The Practice Abstract provides practical insights into why monitoring should go beyond technical indicators and adopt a long-term perspective when evaluating Soil Health Business Models. 📄 Read the full Practice Abstract here: lnkd.in/euv2bugk 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #BusinessModels #Innovation #Monitoring #SustainableAgriculture #EUProjects

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐜𝐨𝐦𝐩𝐨𝐬𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐬𝐜𝐚𝐥𝐞 On-farm composting can play an important role in improving soil health and reducing reliance on external inputs. But how much composting capacity does a farm actually need? Our latest Practice Abstract, "Setting Volume Limits for On-Farm Composting", explores how compost needs vary depending on farm size and type. Based on these findings, the study proposes practical volume thresholds that reflect the real needs of agricultural holdings while helping minimise environmental risks. The findings provide valuable guidance for developing more flexible, sustainable and farm-adapted composting practices, while supporting future regulatory frameworks. 📄 Read the full Practice Abstract here: lnkd.in/eCuY8Z7B 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #Composting #SustainableAgriculture #CircularEconomy #EUProjects

🌱 𝐓𝐡𝐞 𝐏𝐨𝐥𝐢𝐬𝐡 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞: 𝐒𝐭𝐫𝐞𝐧𝐠𝐭𝐡𝐞𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐒𝐮𝐠𝐚𝐫 𝐁𝐞𝐞𝐭 𝐕𝐚𝐥𝐮𝐞 𝐂𝐡𝐚𝐢𝐧 In the Polish Community of Practice, stakeholders from across the sugar beet value chain come together to discuss the sector's biggest challenges—from market volatility and climate change to the future of soil health—and exchange experiences that can help build a more resilient value chain. 🎥 In this video, members of the Community of Practice share why collaboration matters, what they have learned from working together, and why they believe these connections should continue well beyond the SoilValues project. ▶️ Watch this video and discover more stories from across the SoilValues project on our YouTube channel: youtube.com/@SoilValues-bp1 #SoilValues #CommunityOfPractice #KnowledgeExchange #SugarBeet #SoilHealth #SustainableAgriculture #RegenerativeAgriculture #Innovation #EUProjects #Poland

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐇𝐞𝐚𝐥𝐭𝐡𝐢𝐞𝐫 𝐬𝐨𝐢𝐥𝐬 𝐬𝐭𝐚𝐫𝐭 𝐰𝐢𝐭𝐡 𝐬𝐭𝐫𝐨𝐧𝐠 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬. Regional farm composting is not only about recycling organic materials; it's about building collaboration between farmers, nature conservation organisations and other local stakeholders. Our latest Practice Abstract, "Organisational Structure for Regional Farm Composting", presents a framework that supports these partnerships through clear agreements on biomass quality, logistics, pricing, storage and long-term commitments. The findings show how effective collaboration can strengthen circular resource use, create shared value across territories and contribute to healthier soils. 📄 Read the full Practice Abstract here: lnkd.in/eKy3vxP7 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #Composting #CircularEconomy #NatureBasedSolutions #SustainableAgriculture #EUProjects

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐭𝐚𝐤𝐞 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐬𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥? Adopting practices that improve soil health often requires significant upfront investment, while many of the benefits only become visible over time. This makes effective incentives essential for supporting the transition. Our latest Practice Abstract, "Incentives for SHBMs", explores the different types of incentives that can help Soil Health Business Models succeed. The research identifies three key categories: security, technical support, and financial support, showing that a combination of these incentives is needed to encourage the long-term adoption of sustainable soil management practices. The findings provide practical guidance for designing support schemes that help farmers adopt soil-friendly practices while strengthening the long-term viability of Soil Health Business Models. 📄 Read the full Practice Abstract here: lnkd.in/e5HNDmsa 📚 Curious to learn more? Discover this Practice Abstract and explore our full collection of publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #BusinessModels #Incentives #SustainableAgriculture #RegenerativeAgriculture #EUProjects

🌱 𝐒𝐨𝐢𝐥𝐕𝐚𝐥𝐮𝐞𝐬 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐀𝐛𝐬𝐭𝐫𝐚𝐜𝐭 𝐒𝐞𝐫𝐢𝐞𝐬 Every Thursday, we will share one of the practical insights developed through the SoilValues project, highlighting tools, recommendations, and real-world experiences that support the transition towards healthier soils. We start with a fundamental question: 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐦𝐨𝐝𝐞𝐥𝐬 𝐫𝐞𝐰𝐚𝐫𝐝 𝐭𝐡𝐞 𝐞𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐝 𝐛𝐲 𝐡𝐞𝐚𝐥𝐭𝐡𝐲 𝐬𝐨𝐢𝐥𝐬? Our practice abstract: "Ecosystem Services for SHBMs", explores how more than 70 soil health initiatives integrate ecosystem services into their business models. While many initiatives already assess soil health through farming practices and soil indicators, there is still significant potential to better recognise and reward the wider benefits that healthy soils provide, from carbon sequestration and water regulation to biodiversity and climate resilience. These insights can help shape Soil Health Business Models that create value not only for farmers but for society as a whole. 📄 Read the full Practice Abstract here: lnkd.in/ecBSh-RS 📊 Curious to learn more? Explore this and our other publications on the SoilValues website: soilvalues.eu/ #SoilValues #PracticeAbstracts #SoilHealth #EcosystemServices #BusinessModels #RegenerativeAgriculture #EUProjects

🌱 𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐭𝐮𝐫𝐧 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐯𝐞 𝐢𝐝𝐞𝐚𝐬 𝐢𝐧𝐭𝐨 𝐫𝐞𝐚𝐥 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐬𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡? Testing Grounds are at the heart of the SoilValues approach, bringing together farmers and other local stakeholders to co-design, test and refine business models that put soil health first. Across Europe, six Testing Grounds are working in real-world conditions to identify local needs, analyse challenges, and develop innovative business models that create value for both people and the environment. By fostering collaboration and continuous learning, they help turn promising ideas into practical solutions that can support the transition towards healthier soils. Our latest infographic provides a simple overview of what Testing Grounds are, how they are established, and the role they play in developing and validating soil health business models. 📊 Curious to learn more? Explore this infographic and our other publications here: lnkd.in/eMQ8MkCk #SoilValues #SoilHealth #TestingGrounds #BusinessModels #Innovation #SustainableAgriculture #EUProjects

🤝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐤𝐞𝐲 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠 𝐬𝐨𝐢𝐥 𝐡𝐞𝐚𝐥𝐭𝐡 One of the core approaches of SoilValues is the establishment of Communities of Practice (CoPs), bringing together farmers, researchers, businesses, policymakers and other stakeholders to co-create business models that support healthier soils. Across 9 countries, SoilValues has established 12 Communities of Practice, creating spaces for knowledge exchange, collaboration and joint problem-solving. By working together, stakeholders can identify shared challenges, develop practical solutions and lay the foundations for long-term action beyond the lifetime of the project. Our latest infographic provides a simple overview of how Communities of Practice are established, from identifying common challenges and defining shared goals to developing action plans and generating lasting impact. 📊 Curious to learn more? Explore this infographic and our other publications here: lnkd.in/eMQ8MkCk #SoilValues #SoilHealth #CommunityOfPractice #Collaboration #Innovation #SustainableAgriculture #EUProjects

𝐓𝐡𝐞 𝐒𝐩𝐚𝐧𝐢𝐬𝐡 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐨𝐟 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞: 𝐒𝐜𝐚𝐥𝐢𝐧𝐠 𝐂𝐚𝐫𝐛𝐨𝐧 𝐅𝐚𝐫𝐦𝐢𝐧𝐠 𝐢𝐧 𝐍𝐚𝐯𝐚𝐫𝐫𝐚 In Navarra, the SoilValues Community of Practice (CoP) is bringing together farmers, researchers, public authorities, and other value chain actors to explore how carbon farming practices can be adopted and scaled to improve soil health. Working collaboratively, the CoP is identifying the main barriers to the uptake of these practices while developing practical solutions. Its work focuses on improving soil health knowledge and indicators, understanding available support schemes and carbon credit incentives, and assessing the real costs and benefits of carbon farming for farmers. 🎥 Want to learn more about the work being carried out by the Spanish CoP? Watch the full video on our YouTube channel: youtu.be/sWDb4NjdEbs 🙏 A big thank you to all the partners at INTIA for producing this video and showcasing the work of the Spanish CoP. #SoilValues #CarbonFarming #SoilHealth #SustainableAgriculture #CommunityOfPractice #Innovation #Agriculture #EUProjects #Navarra #Spain

🌱 Yesterday, SoilValues took part in the first Mission Soil Investment Forum 2026 in Brussels, joining researchers, policymakers, investors and innovators to explore how new business models and investments can accelerate the transition towards healthy soils. We were proud to contribute to the program with three inspiring speakers: 🎤Dr. Kato Van Ruymbeke (KU Leuven) took part in the opening session, highlighting the importance of combining scientific knowledge on soil health with the social and relational dimensions that enable sustainable business models to succeed. 🎤 Prof. Erik Mathijs (KU Leuven) moderated the thematic session "From Field to Finance: Innovation, Philanthropy and Living Labs as Investment Enablers", exploring how collaboration across value chains can unlock investment opportunities for soil health. 🎤 Ennio Facq (ILVO) presented a SoilValues case study during the Pitch Session, showing how regional farm composting initiatives can generate societal value while supporting farmers and promoting collective action for healthier soils. The discussions throughout the day reinforced a shared message: investing in soil health means investing in resilient food systems, thriving communities and a more sustainable future. Thank you to the organizers of the Mission Soil Investment Forum for bringing together such an inspiring community. We look forward to continuing the conversation and turning ideas into action. #SoilValues #MissionSoil #SoilHealth #HealthySoils #EUProjects #RegenerativeAgriculture #Innovation #Investment #InvestmentForum2026