Head of Integrated Marketing and Insight @V_and_A. Ex Nike Foundation, Girl Effect, Channel 4, Myspace, Anomaly, Ogilvy. Views own.

London
Joined March 2009
Sophie Rouse retweeted
V&A East Storehouse opens in one month. A new museum experience opens to the public on Saturday 31 May in @noordinarypark providing access to over half a million creative works from the V&A collection.
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Sophie Rouse retweeted
One of the most celebrated and beloved actresses of the twentieth century, Dame Maggie Smith has left an indelible legacy on British stage and screen. While Smith has played many dramatic roles to acclaim over seven decades, including winning an Oscar for ‘The Prime of Miss Jean Brodie’, she is well-remembered for her comic timing and sly humour.   Dame Maggie Smith’s talent assured her a long and prolific career which will live long in our collective imagination. Her contribution to British theatre and film will be forever celebrated through the V&A Theatre and Performance Collection, from her costume as Lady Bracknell from ‘The Importance of Being Earnest’ at Aldwych Theatre, to a recording of her performance in ‘Three Tall Women’ at Wyndham’s Theatre in 1995. Our condolences to her family and friends.   📸 - Maggie Smith in ‘The Lady from Dubuque’ at Theatre Royal Haymarket, by Graham Brandon, 2007
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Sophie Rouse retweeted
As a cancer specialist, I find this level of journalism absolutely appalling. It’s hard to know where to begin, when the lack of understanding of how cancer might affect people is this poor. I’m more than happy to speak to @AllisonPearson to explain why this is so bad
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Sophie Rouse retweeted
Open today - Fragile Beauty: Photographs from the Sir Elton John and David Furnish Collection. Discover our major new exhibition of modern and contemporary photography, with over 300 rare prints from 140 photographers – our largest ever. ★★★★★ “A breathtaking exhibition of photography’s greatest hits and hidden gems” – Evening Standard ★★★★★ “A lot of beauty, a lot of skin, a lot of deep, aching desire” – Time Out Book tickets: bit.ly/3TRsE8w In partnership with @gucci
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There’s something for everyone in the V&A, according to the museum’s new campaign by @aandeddb Artisans and influencers have been involved in the campaign, which includes bespoke objects hidden in locations across the UK creativereview.co.uk/victori…
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Sophie Rouse retweeted
Trust in politics is at an all time low 🔽 🗳 We'll try to unravel it with Sky's @BethRigby, Labour’s @jessphillips and Scottish Conservative @RuthDavidsonPC. 🎧 Listen to our new podcast, Electoral Dysfunction, from this ⏰ Friday

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Sophie Rouse retweeted
Beth Rigby
@BethRigby23 Feb 2024
.@skynewsniall Am loving the Beyonce segment on your show. Also in the zeitgeist is Taylor Swift, as the V&A look for a super Swifty to curate everything that is Taylor ❤️ 👇🏻 news.sky.com/story/amp/taylo…
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Sophie Rouse retweeted
The evolution of ceramics. Since ancient times, ceramics have been associated with extraordinary artwork. From functional vessels that were part of everyday life to avant-garde expressions that challenge conventional perceptions of pottery, each piece in our collection is a testament to the versatility of this enduring art form.  If you’re into pottery, it’s in the V&A. ▫️Me Old China vase, earthenware clay, Nick Dynan, 2024 ▪️First Edition Portland Vase, Jasperware, Josiah Wedgwood and Sons, 1790. On display at V&A Wedgwood Collection, World of Wedgwood, Barlaston ▫️Nautilus Shell Centre Piece, Lustre ware, Josiah Wedgwood and Sons, 1958. On display from 27 March at V&A Wedgwood Collection, World of Wedgwood, Barlaston ▪️Teapot and cover, from the 'Walking teaset', Michell and Napiorkowska, designed 1974, 1980. On display at Ceramics, Room 140, Factory Ceramics
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Sophie Rouse retweeted
Learn more about our @Artfund 'New Collecting Award’ which focuses on increasing representation of trans and non-binary artists and allies in the V&A - and their work documenting trans lives. vam.ac.uk/blog/museum-life/t…
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So proud that East Bank is delivering the biggest cultural investment in a generation at the Queen Elizabeth Olympic Park. Creating over 2,500 jobs, an estimated £1.5bn for the local economy and creative opportunities, the East Bank will build a better London for everyone.
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Five years ago, I set out my vision for a new educational & cultural powerhouse in the capital. I’m absolutely delighted that East Bank is roaring into life with the official opening of @LCFLondon today, & the announcement of the V&A East’s inaugural exhibition opening in 2025.

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Sophie Rouse retweeted
What do local school children think of our new museum? 😊 @KensingtonRoyal visited today to ask!
❓ How would you describe the new @young_vam? It was a pleasure to see how this special museum has been revamped with the help of local school children, parents and teachers this morning, ahead of its opening this Saturday.
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Sophie Rouse retweeted
and now we have your poetry in our museum! ❤️
My mother regularly visited this museum when it was an outpost of the V&A in Kensington. It pioneered one of the world's first children's galleries created by poet and curator Arthur Sabin. It was a window on the world for working class local girl like her.
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Sophie Rouse retweeted
Our new exhibition DIVA opens in just one week ⏰ We can’t wait to reveal who’s behind the curtain… Members go free. Supported by @NETAPORTER
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Sophie Rouse retweeted
Joy, grief, triumph and despair - Donatello was a master who gave shape to emotion. Book tickets via link in bio Members go free Supported by @roccofortehotels With additional support from @henrymoorefdn
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Sophie Rouse retweeted
Play is our creative superpower ✨ Take a sneaky peak at the fab illustrations in our Play Gallery, designed by artist Nayanika Chatterjee . See them come to life when we open on July 1! 🎈
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Sophie Rouse retweeted
📣 Announcing our major new exhibition: DIVA Tickets are now on sale for our brand-new exhibition celebrating the power of iconic performers, from Rihanna and Tina Turner to Elton John and Marilyn Monroe. 🎤 Buy tickets now – bit.ly/3zQz2lF 🎟️ Members go free
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History was made today as the azaan echoed through the halls of the @V_and_A Museum for the first time, marking a momentous occasion for the Muslim community. The call to prayer resonated beautifully, reminding us of the unity and diversity of our society #ramadanpavilion
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Sophie Rouse retweeted
When @ATEEZofficial visited their Fireworks outfits at the V&A (we're V&Atiny now) #ATEEZ #ATEEZinLondon
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