Head of Digital @KetchumPR | High-heel wearing, soccer-playing, wannabe chef | I raise babies & drink wine w/ @BLedbetter82.
Holly Springs, NC
Joined June 2008
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X Corp is the villain in every sci-fi movie ever... You know the ones that try (and fail) to take over the world.
Job alert! We're looking for a Director of Technical Production to lead the development teams at Ketchum. #TechJobs #hiring linkedin.com/posts/activity-…
Is Twitter making a comeback for brand engagement? According to new data from @Twitter, it is. socialmediatoday.com/news/tw…
#Respect is one of our Core Values so reading stories like this really set me off. If your brand is considering exchanging product for posts with influencers, read this cautionary tale first! #influencermarketing blog.carusele.com/should-bra…
Erin Ledbetter retweeted
Influence marketing can be performance-based. Just ask @jtobin and @SocialSheek of @Carusele. They joined me on #Winfluence to explain their approach to #influencermarketing and chat about some of the industry issues. Be sure to subscribe!
jason.online/carusele
Want to hear @jtobin and I ramble on about the latest trends in #influencermarketing? We're talking #data, #influencerfraud, and the great organic vs. paid debate with @JasonFalls on the #Winfluence Podcast.
Thanks for having us, Jason! jasonfalls.com/performance-b…
Rebuttal: Influencer Agencies are Not the Problem linkedin.com/pulse/rebuttal-… via @LinkedIn
FTC Releases 101 Guide for Influencers with Major Implications for Some Brands linkedin.com/pulse/ftc-relea… via @LinkedIn
#InfluencerMarketing is NOT just an awareness driver. Learn how to shift perception and drive sales with influencer marketing in our 3-part webinar series (+ sign-up for your free eBook!) marketing.carusele.com/influ…
We're hiring a tech savvy social media copy writer in our Cary, NC office. Is that you? Apply here: ignitesocialmedia.theresumat…
A+ to my team and thank you clients for your partnership. The award-winning influencer work here @Carusele continues... woot!
Thank you @RTAcademy! We're honored to be finalists in the 11th Annual @ShortyAwards for our campaigns with @Sabra and @verabradley: shortyw.in/s11finalists
I wish I could just give Sabra Influencer Marketing Campaign the #ShortyAwards trophy. But giving my vote is the next best thing! #client shortyawards.com/11th/sabra-…
Vera Bradley Influencer Marketing Campaign deserves your vote in the #ShortyAwards! They got mine! #client Vote here: shortyawards.com/11th/vera-b…
Yes, you should care. No, this is not a crisis! Relax friends :-) #InfluencerMarketing #FakeFollowers
Are #FakeFollowers a crisis for the #InfluencerMarketing industry? The short answer is: No. Here's why: blog.carusele.com/who-cares-…
Not one but TWO of us made this list!! Just one of three companies to have two people. Pretty proud of the work we're doing at Carusele and glad to see it recognized among the industry's best. Woot!! lnkd.in/ehsJT3v
PLEASE STOP - Influencer marketing might live in the digital space but comparing CPMs/CPEs it to digital media is a mistake. bit.ly/2zVtZBW
Not all influencers "influence". Here's a checklist to help you choose partners wisely and predict whether their audience will actually care what they have to say about your brand. #influencermarketing #contentmarketing youtube.com/watch?v=X-39sY7s…
Anyone else get the feeling that @facebook agency reps are really just email bots piecing together a canned email response based on keywords in your original question? I swear it feels like that most days!