🎙️ Hear all these stories in full: pod.fo/e/2c7917

6. Snapchat has launched Sponsored AI Lenses for brands 📸 This allows advertisers to create their own custom AI-enhanced image for users when they take a selfie in the Snapchat camera, with prime position in the Lens Carousel.

5. LinkedIn is developing a curated video feed based around content topics 💼 LinkedIn’s Trends feature lets viewers discover videos based on popular workplace topics, with videos featuring a CTA to record your own take and get featured on the feed.

4. Instagram is working on lockable Reels 🔒 This feature lets you hide the content of your Reels, which viewers can ‘unlock’ by typing in a specific code.

3. Meta has a handful of updates to sway creators 🤳 Meta is working on improved keyword search functionality for Instagram, plus it’s introducing updates that use AI to better recommend relevant creators to brands.

2. YouTube Shorts is changing the way it measures views 👁️ A Shorts view is counted as soon as the video is visible on the feed or is replayed. Previously, a view was only counted if users watched for a few seconds.

6 new social platform updates to catch up on 👇 1. TikTok’s US ban has been extended again 🇺🇸 TikTok’s owner ByteDance now has until 18 June to finalise a deal that could see the app’s US operations transfer to American ownership.

🎙️Hear all these stories in full: pod.fo/e/2b9778

6. Pinterest has started labelling its AI-generated images 🤖 Rather than requiring users to tag their content as AI-generated, Pinterest detects the use of AI through the image’s metadata.

5. A new study has found TikTok to be the best media channel for short-term ROI 📊 Of the 15 brands studied, 75% achieved their highest ROI on TikTok compared to seven other media channels including TV and out of home.

4. LinkedIn has started to show impressions for comments 💬 Impressions aren’t unique and are only visible to the comment author within the comment itself.

3. Instagram is rolling out testimonials for Partnership ads 🤝 Creators can include a short text endorsement for their Partnership ads with a brand, which will show up as a sponsored comment underneath the post once brands have approved it.

2. TikTok Shop has introduced a Most Loved badge 🖤 The badge appears on products deemed by TikTok to be top rated by buyers, based on high ratings, low returns rate, quick delivery and excellent customer service.

6 new social platform updates you should know 👇 1. Instagram is reportedly developing a standalone Reels app 🎞️ It’s part of an internal project called Project Ray aimed at boosting longer videos and improving content recommendations.

6. LinkedIn continues to lean into 9:16 with new video updates 🖥️ The 9:16 full-screen immersive video feed will now launch on desktop as well as mobile, and LinkedIn is making it easier for you to get discovered through video. Hear all these stories in full: pod.fo/e/2add56

5. Instagram is rolling out a range of updates to the grid 🤔 After replacing the 1:1 grid with 4:5 previews, Instagram is working on two more updates: an Edit Grid tool to customise your grid view, and an update that relocates Stories Highlights to a separate tab within the grid.

4. Shorts has partnered with Repurpose.io to make cross-posting TikToks easier 🔀 Repurpose.io lets creators set up a workflow to automatically repost a TikTok or Instagram Reel to YouTube Shorts.

3. Meta’s revealed how its upcoming Community Notes program will work 📝 Users can apply now to be part of the program, which involves adding a note to a post they think is misleading or false. If approved by fellow members, the note will go public.

2. Instagram has revealed Edits, a standalone editing app for Reels ✂️ Coming in March, Edits is similar to CapCut, with enhanced editing tools and features like watermark-free exports.

6 social platform updates to stay clued up on 👇 1. TikTok still faces a ban in the US if no buyer is found 🇺🇸 TikTok has until 4 April to negotiate a deal with a new buyer or come under joint ownership with Byte Dance and the US government – if not, then it faces a full ban.