Content Strategist helping brands grow through SEO + storytelling
Kuala Lumpur
Joined May 2018
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I was always scared of building a site. For my high school project, I paid someone to do it for me.
Then I built one in an afternoon with an AI builder.
No code, just chatting with an AI assistant, telling it exactly what type of site I want.
studioscribis.com/2026/03/27…
What happens when your social media following drops overnight?
As a content creator, relying entirely on social platforms to reach my audience is risky
I don't own those platforms, and algorithms can change any time
Your own website gives you more control over your content, audience, and income
With @wordpressdotcom + @WooCommerce, you can sell digital products, launch courses, and monetize your content
Here's my guide to start your #onlinestore in 2026:
studioscribis.com/2026/01/09…
Every social media marketer is thinking:
Do we still need scheduling tools when AI can write posts?
Do content calendars still make sense?
Will brands still hire social media managers?
I updated my @pallyysocial review to explore these questions:
studioscribis.com/2026/05/04…
Do you even need a Wikipedia page when Google AI Overviews now show up for over 90% of branded searches? (Data from September 2026)
#AIOverviews #Wikipedia
I started writing 3 new blog posts in October without planning a theme.
Somehow, they all ended up circling around:
"What makes content valuable when AI can create it at scale?"
#ContentMarketing #AI
If you missed my earlier posts, here's what I covered:
1. Why originality is an advantage now
2. My 8 non-negotiables as a writer competing with AI tools
3. What worries me about AI Overviews showing up for small brands
The AI Overviews one is the one I keep thinking about
I tested it for my own brand and a client's site to see what info Google AI actually picks up
Read it here: studioscribis.com/2026/10/06…
#SEO #AIOverviews
Alle Ceambur retweeted
Topic clusters connect a pillar page with related subtopics to build authority around a subject. The real value is what that structure enables: broader coverage, clearer relationships between pages, and stronger signals of topical depth.
That matters in both Google and AI search. A well-structured cluster can help you cover the sub-queries AI systems explore through query fan-out, while giving search engines and AI platforms a clear page to retrieve for each part of the topic.
The strategy is more than publishing related content. Map each keyword cluster to one page to avoid cannibalization, build strong internal links, and measure the cluster as a whole across rankings, traffic, and AI visibility.
Build and measure topic clusters 👇
social.semrush.com/4hujZVE.
I’ve been writing blog posts and managed social media content since 2019.
These are my 8 non-negotiables when working with clients:
1. Clear brief
2. Clear goals
3. Trust
4. Realistic deadlines
5. Prepayment
6. Access to product
... read more
Read more: studioscribis.com/2026/10/05…
In this post, I explore the research behind this shift, and I'll show you how I plan new content ✨ ontent writers.
In this post, I explored the research behind this shift, and I'll show you how I plan new content ✨
studioscribis.com/2026/10/02…
You won't guess what my most asked question was this year. No, it was not SEO-related. Not even Instagram.
It was ... "can you get us on Reddit?"
I tested it myself: asked ChatGPT about a social media scheduler tool, and traced 3 Reddit sources back... One of them was a thread from 2 years ago. Another one? 2 weeks ago. Both made the cut.
So if you're wondering whether Reddit's worth the effort, the short answer is "yes". Just not as a promo campaign. You cannot post the same content from Instagram.
Wrote up my findings and recommended strategies here: studioscribis.com/2026/07/16… #reddit #redditmarketing
I was on the @wordpressdotcom Business plan for 4+ years.
Last year I downgraded to Premium.
Surprisingly, my blogging workflow barely changed.
Here's why I don't regret it. 🧵
Here's what I'd tell a new blogger choosing a @wordpressdotcom plan:
Don't pick a plan based on where you think your blog will be in 3 years.
Pick based on what you actually need today.
You can always upgrade.
I've done it both ways.
And trust me, downgrading was complicated.
I shared my honest take on the 4 plans: Free, Personal, Premium, and Business, based on 7+ years of actually paying and using @wordpressdotcom plans.
Learn which plan I'd use today if I started over: studioscribis.com/2026/07/07…
#blogging #wordpress #contentcreator
