Average web page weight today:
Mostly images.
A bit of script.
A tiny bit of text.
The image budget is the performance budget.
The fastest image “optimization”:
Resize before you compress.
A 6000px photo on a 1200px container is 80% wasted bytes.
Free online compressor =
– Slow upload
– Slow download
– Quality you can’t verify
– Your file on someone else’s server
The price isn’t zero. It’s just hidden.
“Quality” in compression isn’t a number.
It’s whether anyone can tell.
If you can’t see the loss, the loss isn’t there.
Your hero image is your loading time.
If it’s 3MB:
Your landing page is 3MB.
Nothing else you do matters until you fix that.
Most “huge” PDFs are huge because of:
1. Uncompressed images inside them
2. Embedded fonts you’re not using
3. Old scanned pages
Fix #1 and you usually fix the file.
Quick image format cheat sheet:
– Photos → JPEG or AVIF
– UI, logos, transparency → PNG or WebP
– Animations → WebP, not GIF
– Print → don’t compress, archive original
The format does half the work.
Your thumbnails shouldn’t be your full images, scaled down by the browser.
That’s how a “fast” page ends up downloading 40MB.
Quick privacy win:
Before uploading any image anywhere, strip the metadata.
It’s a 2-second habit that closes a door most people don’t know is open.
Email rejected your PDF again?
It’s not the email.
It’s the 14 high-res screenshots you embedded.
Compress the PDF, not your standards.

