SmithGeiger Group's data scientists, storytellers, designers and thought leaders convert data into meaningful insights and strategy for leading brands.
Westlake Village
Joined February 2009
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SmithGeiger Group retweeted
Did you miss our research drop yesterday? About how solutions journalism is #newsthatworks and is a "secret weapon" for newsrooms?
Never fear. We've got all the data and tools to get caught up right here. solu.news/newsthatworks
SmithGeiger Group retweeted
A message from a professor at a top-tier journalism school about the solutions journalism research that dropped today: "I'll be sure to include this reading going forward, but I find that students don't need a lot of convincing."
#newsthatworks #thewholestory
SmithGeiger Group retweeted
BIG NEWS TIME🥳🥳
The results are in from the most expansive research on solutions journalism ever done. Across 638 survey respondents, people consistently rated solutions-focused stories higher than problem-focused ones.
In short, it's #newsthatworks. What @SmithGeiger found:
SmithGeiger Group retweeted
New #consumerinsights on forward purchasing behavior now available. See below. #elevatedmarketing #advertisingstrategy #covidfacts #covidmarketing
SmithGeiger Group retweeted
Biggest story of 2021. The #vaccine. With some new @SmithGeiger and @RJI research + color commentary from SG analyst @danreines
komu.com/news/rji-and-smithg…
SmithGeiger Group retweeted
New research from @SmithGeiger points the way for covering the vaccine rollout: tvtechnology.com/news/nab-gi…
SmithGeiger Group retweeted
Look for the cameo from my own back to schoolers!
🎩Hats off to all of the parents trying to navigate working and schooling kids at home👨👩👧👦 @ArcherTV @michelletoySF & Chris Lang explain how news can help provide answers to the many questions parents have:
youtu.be/lkpDIOAQauw
SmithGeiger Group retweeted
.@SmithGeiger's Michelle Toy: Local news audiences are loving the new authenticity so reflect that in your promos. Show reporters in the field, connecting with their communities.
SmithGeiger Group retweeted
.@SmithGeiger's Chris Archer: Reporters and anchors are going back to the studios but when they go back they need to take that newfound authenticity with them. #StationSummit
SmithGeiger Group retweeted
So excited to be a part of this!
Tomorrow's @Promax_Global Station Summit keynote with @ArcherTV and @michelletoySF features valuable insights for newsrooms in a post-COVID world. #NoGoingBack #TVNews #LocalNews #Research #Data promax.org/events/current-ev…
SmithGeiger Group retweeted
Only ONE DAY left to enter our Three Days of Giveaways contest with @Promax_Global 2020 Station Summit Virtual. Drones, a custom theme and a trip to Nashville are up for grabs. MUST be a Station Summit Virtual attendee to enter.
promax.tv/wcpmgiveaways
SmithGeiger Group retweeted
More Accessible. More Content. More Speakers. New and Familiar Topics.
In a video interview with Promax executives, they explain why this year’s virtual station summit might be the best one yet.
Promax Station Summit: Why Virtual Makes It Better In 2020
marketshare.tvnewscheck.com/…
SmithGeiger Group retweeted
We are in constant search of the evolving mindset in our country. linkedin.com/posts/smithgeig…
SmithGeiger Group retweeted
A great set of sessions - from visual storytelling and weather topicals, to morning meeting magic! And very excited to tag-team the No Going Back! Keynote Address with @michelletoySF
Are you attending this year's @Promax_Global Station Summit? Don't miss out on valuable workshops from our experts @questionswork @ArcherTV @markbriggs @back9mully promax.org/ #tvnews #research #nogoingback
SmithGeiger Group retweeted
This year's @S_ArnoldMusic giveaway is the "Collector Series Guitar Giveaway" featuring guitars from Stephen Arnold’s personal vault! Learn more and enter at promax.tv/samgiveaway
SmithGeiger Group retweeted
We are mourning the loss of Jerry Taft, who served as a meteorologist at ABC7 for 33 years. He was 77. abc7chicago.com/weather/reti…
SmithGeiger Group retweeted
Journalists across the US are struggling w a very vocal group of people who like to bash them. Here are the facts from new @SmithGeiger research. 67% of Americans say local news is doing a good/exceptional job of covering the COVID crisis.
youtube.com/watch?v=igvqzuU8…
SmithGeiger Group retweeted
According to @SmithGeiger and @GrowWithElevate, U.S. consumers have a more positive outlook on their own finances than that of the country.
SmithGeiger Group retweeted
Local news gets high marks for COVID-19 and social justice movement coverage
youtube.com/watch?v=igvqzuU8…
SmithGeiger Group retweeted
“We cannot take advertising messages from six months ago and dust them off the shelves- customers want to know how your clients will keep them safe,” noted Nicole Bergen, Elevate.
rab.com/secure/academy/OPENf…?
#RadioItsOn #RadioWorks
