We help businesses in telecom, healthcare, insurance, ecommerce, fintech, and more validate, geocode, deduplicate, and enrich addresses at lightning speed.

2335 S State St, Provo, UT
Joined October 2010
For nearly 20 years, the best engineers in the world couldn’t solve a deceptively simple challenge. Then an outsider cracked it by failing faster. Find out more at Pinpoint next week. Comment "smart" below to get a link to register.
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We have an Excel plugin for address validation. Interested? Leave a comment below, and we'll send it your way.
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The lobby is now open! Register for Pinpoint—Smarty's virtual user conference—and start building out your session schedule. na2.hubs.ly/H08lKjc0
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What's the biggest setback you've found with standardizing address data?
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In risk modeling, "good enough" actually isn't. The right location data makes the difference across P&C risk modeling, exposure management, underwriting, and automated workflows. Comment "RISK" below to start a free trial.
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Measuring patient registration improvement over time with KPIs. What does your team track? Curious to hear what's working.
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What's the best use case you've found for geocoding?
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We all live and breathe data. It needs to be fast, accurate, and smart. With US Address Autocomplete and US Address Verification, it can be. Customers get a smoother experience, and your database stays clean from the start. Simple and smart(y). Just how we like it.
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Pinpoint 2026 speaker spotlight: Madison Lyman from AIRA. Her session covers how address data is being used across 61 jurisdictions to improve immunization records and public health outcomes. Registration is free, so find the link in thread.
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Do you think when they type addresses in Chile it's like this
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If you're reading this, it's a sign. Pinpoint 2026 is free, and registration is open. If address data, geocoding, or location intelligence impacts your work, come hang with us. Check out the link in the comments to grab your spot.
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Even on vacation, we can't stop thinking about addresses. We're obsessed. It's all Greek to everyone else. Not us.
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BREAKING: UniUni was found at Parcel Forum. Coffee's on us next time!
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We’re excited to announce that Smarty is joining the Overture Maps Foundation. We know addresses. If we can absorb some of that complexity and make location data more reliable, others can have more room to solve problems where they’re the experts. We're ready to do our part.
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Every fiber journey starts with an address. Dave Sill from Socket Fiber will speak at Pinpoint 2026 about using address intelligence to plan smarter fiber deployment. 25+ years in telecom means we'll talk about real problems and real results. Link to register in comments.
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