Post-GDPR, The Financial Times sees private deals rise from 5% to 70% of programmatic ad revenue

By cutting out operational inefficiencies, The Financial Times hopes to make programmatic ad revenue account for a larger part of the digital ad pie.

Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Even the best journalism is having trouble attracting advertising dollars, but an ad-tech solution is in the works.

German publishers wrestle with Firefox’s latest anti-tracking changes

German publishers have been hit hard by Mozilla Firefox’s latest anti-tracking update, which blocks third-party cookies by default.

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Regulators have been forced to push back against some industry giants.

Opinion | The Privacy Project (Published 2019)

The New York Times is launching an ongoing examination of privacy. We’ll dig into the ideas, history and future of how our information navigates the digital ecosystem and what’s at stake.

Publishers mount first-party data fightback against the digital advertising duopoly

Ad Tech Gets Positive News Post-GDPR; Amazon's Mammoth Ad; Thursday's First Things First

Plus, Netflix’s competition values their streaming services differently.

'There's a big question mark': At Dmexco, ad tech braces for the challenges ahead

If the Dmexco conference is meant to be a window into the future of ad tech, then it is a future that is taking a painfully long time to arrive.

UK desktop ad viewability now exceeds 70%

WTF is TCF 2.0?

Ad businesses have become more jittery about compliance to the General Data Protection Regulation since the U.K. Here's a primer on TCF.

The Rundown: The GDPR safety bubble has finally burst

Two months ago, the first real wake-up call was delivered to the advertising industry regarding the GDPR.

How Trade Missions Can Help SME’s Target Global Growth - Minutehack

Opinion pieces by entrepreneurs, executives and experts on aspects of running businesses