Creative director to hospitality & travel experiences. Advocate for personality-packed properties & meaningful cultural narratives ✌️
Princeton, NJ
Joined April 2010
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Samantha Hardcastle retweeted
Thank you so much @Skhardcastle and @arivaltravel for this wonderful article! Stay tuned for news about our crime writing retreat coming soon.......
#Travel #literarytour #CrimeFiction
#locationtour
arival.travel/from-pages-to-… – at Cairo, Egypt
Samantha Hardcastle retweeted
Story: The Key to Successful Immersive Experiences
thestoriedexperience.com/pos… @ImmersionNeuro @Skhardcastle
I read a NYT article about a mochi shop in Japan that has been around for over 1,000 years! The secret to success? "To survive for a millennium, a business cannot just chase profits. It has to have a higher purpose." I address this in my course - here's a snippet! #hospitality
Join me and the best & brightest #tourism leaders for Growvember - a free online event next week! My workshop is all about Creating a Storied Experience for Visitors. Hope to see you there. info.peekpro.com/welcome-to-… #travel #hospitality #experienceeconomy
What beliefs and values does your experience express?
#experiencedesign #hospitality #travel #tourism #hotelier
The #hospitality industry has a commoditization, unmet expectation problem. Big time. Lack of differentiation, lack of understanding what is meaningful to different people... now's the time to focus on this work. #experienceeconomy #tourism #bookdirect #storybrand #brandpromise
Samantha Hardcastle retweeted
Tune in on IG Live tomorrow at 4:30pmET for cocktails with @marclotenberg, CEO of @wmag, @SurfaceMag, & @watchjournal AND ILC Advisory Board Member! You don't want to miss this one!
Magnetic #marketing revolves around the concept that people are drawn to experiences and brands that share their values. The archetypes help us break that down into a understandable framework! #hospitality #tourism #guestexperience #hotelier
If you feel like you’re not attracting the guests you REALLY would love to have, it’s probably something to do with the #archetype vibes you’re putting out in your #marketing. Do you know your visitors & guests #lovelanguage? #hospitality #tourism #guestexperience #hotelier
If you're passionate about travel, storytelling, culture - I'd love to chat! travelmassive.com/marketplac… #travel #storybrand #storytelling #hospitality #hotelier
The Goldilocks effect in the booking process - a major frustration for travelers everywhere. It’s such an exhausting process to find unique, authentic, storied experiences these days... #bookdirect #hospitality #hotelier #customerjourney #travel
Free Training: 7 Reasons People Aren’t Booking & How To Make Your Experience The No-Brainer Choice standoutstorytelling.com/tra… #bookdirect #hospitality #tourism #hotelier
Samantha Hardcastle retweeted
When a hotel doesn't have a story that ties through, the lack of vision falls flat for the guest. It's not memorable, and you see that in the ROI. -Jenna Hackett, @Hilton’s @CurioCollection & @TapestryHilton #Hospitality #Branding
Samantha Hardcastle retweeted
A unique brand concept speaks to the audience that the hotel is trying to attract with a layered and memorable experience. It's a collaborative process that leads to a more experiential hotel. -@ronswidler, @TheGettysGroup #Hospitality #Branding
Such an important message: pay attention to the white space, you can’t develop a brand in the vacuum, and pull the narrative through the entire experience. #storybrand #hospitality #hotelier #storytelling
TODAY AT 4 p.m. EDT: Learn what works & what doesn’t in hospitality brand development during BD’s webcast, with all-star panelists from @maverickmgmnt @TapestryHilton @CurioCollection @TheGettysGroup FREE registration: bit.ly/2Okcy55 #hotelnews #hoteldesign
If it’s feeling extra hard to stand out right now, here are some questions to ask yourself. #hospitality #travel #experienceeconomy #storybrand #visitorjourney
But it’s not enough to just do this in a satisfactory way. If it’s missing a personality-packed narrative, it’s going to be tough to evoke the emotions that move people to book. #hospitality #visitorjourney #hotelier #storybrand #storytelling
There's one truth we can all use as a guiding light in business: people care most about their joy & capacity to flourish. It’s the reason why we do anything! So if you can revolve your experience around this, you’re naturally creating a desirable experience. #experienceeconomy
A snippet from @DeparturesMag. This is exactly what I teach over at StandoutStorytelling.com and you don't have to be a crazy talented designer to become the director of your experience narrative! #storytelling #storybrand #hospitality #hotelier #experiencedesign
