just completed my backends benchmark tests

Prime is such an interesting case They had over $1 billion in sales and a product that should by all metrics have decent retention & even better recurring revenue yet their fall from grace left them with only $85K in the bank… Two of the biggest creators in the world in Logan & KSI who orchestrated tons of marketing stunts & a viral launch that made it almost impossible to buy due to scarcity…so why in less than 5 years is it completely irrelevant? Well the product was utterly terrible, I tried it as a consumer when it launched in 2022 and remember having a knee jerk reaction to how subpar it tasted compared to competitors and never tried it again I feel most people had the same reaction which is why sales dropped 75% in just a few years So what’s the lesson here? Spend more time on the product as first impressions are very hard to forget about no matter how much you market or brand it

am I the only one who thinks real estate is on a crazy sale amid the 6% interest rate? when I was house shopping a few years back I woulda dreamed to see properties at this price and yet the markets flooded with investment buys yet they’ve been sitting for months what am I missing?

why do some influencers act like they aren’t blank checkouts, they would promote any product if the payout is high enough

Every failed transaction for your offer has a reason as to why it failed, your backend should handle all these different events accordingly If a rebill failed because the card is now reported as stolen, your backend should automatically flag it and not attempt that card until the customer has renewed that card, each dumb failed retry costs you in auth fees if a rebill failed cause of insufficient funds then your backend should automatically halt and intelligently aim to retry around common pay dates like the start/end of the month etc

Meta rivalling Shopify with their own full suite product in Ecom is much bigger than I think people are considering they have all the ad data and will probably make finding a product, creating the perfect ad & launching the store a one line llm input that no one else in this niche can compete with for a very long time great for operators in affiliate & ecom, not so great for agencies/saas

Im off the belief that if a bunch of people at the same time all of a sudden start offering info that has been gate kept then the ships sailed without you onboard sure, you can probably construct a shittier little boat and eventually make it onto the water but you’ll never catch those guys shovelling you basic shit it was blanks before, guess what’s next

somewhere in the sky building @apptics

Considering the amount of code i’ve been writing the last few weeks, locked in would be an extreme understatement Flipping the ECOM SAAS game on its head

MRR aint no short term game, I don’t particularly think it’s noob friendly either but it becomes easier once you have a good product and an even better backend system People selling info will try and convince you that once you hit X in MRR then you can just take your foot off the gas and print dollars but that’s never really the case You are spending money on ads, cogs, processor fees, chargebacks, staff & a CRM every day that leave a big dent in your margins… You wont really notice good money until about 6 months into running with over a breakeven ROAS and a few thousand subs…and that’s if you don’t get cooked before then

When designing the user experience for your target audience you always want to visualise the entire flow top to bottom; Where are they most likely to glance then click? How much friction is there before they get to the desired action? How intuitive is it for someone who has no idea what the tech does? These are all aspects of your product that need great time investment as you can generate high business value when users know how to use your product Take for instance you have 100 users and only 10 understand how to use it effectively, pre-optimising new feature feature #45 so you can handle 50k users generates little to no business value and is a complete waste of engineering time But on the flip side if you redesigned your feature with the user journey in mind and now 40 ppl understand then you’ve practically quadrupled your business value Everything is a funnel at the end of the day

pausing my ads just cause shopify is down right now is simply not an option

life when you control your destiny (he owns his backend)

Been working at my new role as lead dev w @apptics for just under 2 weeks now, we’ve got some exciting things coming. Stay tuned, back to work.