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"Color branding can give people some idea of what to expect from your work. Colors have deep psychological and cultural associations, and you can make use of these to connect with the right potential readers." #marketing ed.gr/dh0e1

"This checklist often does double promo-duty, because bloggers and journalists on deadline often need a quick reference that provides character names, ISBNs, and a quickie overview of your output they can access on the fly at odd hours." ed.gr/di1a7 @Your_A_Game

"A mistake many authors make is assuming they can’t start planning until their book is out. On the contrary—you need to start contacting your venues long before then in order to secure event dates around the time your book hits the shelves." @jeffreysomers ed.gr/dp1q9

"The agent-author relationship is a two-way street. Which means you need to take your role as the author seriously." #authorslife @jeffreysomers ed.gr/dyuvk

"Let the industry know you're worth their time, and the rest will be history!" #bookmarketing @mikestop ed.gr/dyuvs

"Agents are generally in the business of selling completed books, not vague ideas or books you assume Future You will someday write." @jeffreysomers #pubtip ed.gr/dyiqf

"Fonts can help you fulfill your creative vision for your books, branding, and promotional materials. They will aid you create a strong cohesion between what’s inside and outside your books, and that makes them extremely valuable as a marketing tool." ed.gr/di5y2

"If the one action you get readers to take is signing up for your list, it’s like wishing for more wishes, because then you’ll have weekly opportunities to get them to take action in the future." #bookmarketing @mikestop ed.gr/dx67r

"Writers conferences are all about teaching writers how to create publishable work that’s a treat for agents, publishers, or readers (hopefully, all three)." #GetPublished ed.gr/dh2qe

"Not only do you increase bandwidth and boost signal for worthy objects of praise, you actually improve your genre and build goodwill with exactly the kinds of talented colleagues who inspire you." @Your_A_Game #writinglife ed.gr/div33

"No matter how great you are at conversation, or how well you perform under pressure, you will do much better with your interviews if you approach them with a strategy." @jeffreysomers #pubtip ed.gr/doqfz

"Media hooks are tactical appeals. They let folks know why they should bother paying attention to you and your work." @DamonSuede #publishing ed.gr/doqgs

"The wide end of your funnel includes your touch points with your right readers. Examples of touchpoints are a website, a social media platform, a podcast interview, another book of yours, an article you wrote." @IndieAuthorALLI #bookmarketing ed.gr/dttue

"It’s one thing to enjoy writing. It’s another to believe that writing is part of your life’s purpose." @colleen_m_story #authorslife ed.gr/dtt9f

"Inspiration can strike anyone, anywhere. But it only kindles fire when you’re at your desk, ready and working." @harryonthebrink #inspiration ed.gr/dttvd

"When you start out, it can seem very challenging to get even a single reader. As you write more books, the numbers begin to shift in your favor." @OrnaRoss #publishing ed.gr/dttuf

"The most obvious indicators of emotion are found in scene, so this is where newer writers tend to focus in their quest, interlarding their scenes with the body language associated with emotion." ed.gr/djuaq

"A strong font choice acts as the bridge between your books, your promotional materials, and your digital persona. Your selection should signal allegiance to your market, yet also hint at your unique spin." @mikestop #authormarketing ed.gr/dxiv6

"A podcast is a commitment, and it’s also a hungry content machine. Pick something you know something about, a subject that will translate into a lot of hours of audio." @jeffreysomers #pubtip ed.gr/doqh5

"There have been several incidents of late where some of the most important, unspoken rules between writers have been broken." @WriterUnboxed #AuthorCommunity