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ALT Foreground: Pyranha Ripper 1 whitewater kayak Background: Headquarters of Paddle UK (Nottingham) Image on the text says: Wanted: a new Board Director elected from the Paddle UK (England) membership - apply by 15th January :)
![The drive to be data-driven is interesting as it confuses a means with an end. Data acquisition becomes the tail that wags the dog. To take a typical example, you start with a legitimate desire to acquire data about the activity. Still, it becomes a compulsive desire on the part of the analysts who use the data (generally not the decision-makers) to get more and more data. As a result, you get constant incremental requests from client-facing staff for numerical reports to the point where form completion is more important than client acquisition or retention [Cont]…
https://thecynefin.co/twelfetide-2403-a-need-for-context/](https://pbs.twimg.com/media/GgKNIZKXwAAF7OS.jpg?name=orig)
ALT The drive to be data-driven is interesting as it confuses a means with an end. Data acquisition becomes the tail that wags the dog. To take a typical example, you start with a legitimate desire to acquire data about the activity. Still, it becomes a compulsive desire on the part of the analysts who use the data (generally not the decision-makers) to get more and more data. As a result, you get constant incremental requests from client-facing staff for numerical reports to the point where form completion is more important than client acquisition or retention [Cont]… https://thecynefin.co/twelfetide-2403-a-need-for-context/