Quick Friday maths: 80 bookings a month. If one in four clients chooses a €15 upgrade, that’s €3,600 a year. You don’t need ten clever ideas. Start with the thing clients already ask: “Can I add…?” What is it in your business?

It’s 11:47 p.m. You’re ready to book. One website asks you to send a message. The other lets you choose a time. Be honest: which booking are you actually finishing tonight?

A strange little loyalty trick: start the card with two stamps already on it. In one field experiment, 34% finished it. Only 19% finished the empty version, even though both groups still needed eight paid visits. Would you try it, or does it feel cheeky?

Ever postponed adding a new service because you couldn’t face the admin? We tried the lazy version: asked Ask Simply for a 30-minute nails service and a 30-minute brows service. It wrote both descriptions and added them to the admin panel. What should we make it do next?

You’re ready to book. Which line makes you leave first?