SimpleReach is the #1 way for brands to measure and improve content ROI.
New York
Joined April 2009
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Branded content combines the authenticity of content with the scalability of paid media - plus it outperforms nearly every other advertising medium for driving brand lift simplereach.com/content/why-…
Earned media plays an important role in successful advertising in more ways than one. Our founder, Eddie Kim, writes more on the topic here:
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Will big TV ad budgets find their way online? Our founder, Eddie Kim, explains how IGTV and digital long-form videos have potential to make brands shift investment.
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Pinterest allows brands the opportunity to become a valuable component to consumers while they plan their lives and accomplish goals.
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Influencer marketing and branded content aren’t that different - 3 key strategies show the integrated future of brand marketing.
nativeadvertisinginstitute.c…
The July 11th edition of the SimpleReach Content Advisor newsletter is out - read online here:
simplereach.com/content-advi…
FB Watch, Facebook’s long-form video hub, is now open to all creators, not just big brands.
digiday.com/media/thats-yout…"
Want to make more than just a fashion statement?
Good and Upworthy are creating six product lines that represent worthy causes.
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The June 27th edition of the SimpleReach Content Advisor newsletter is out - read online here:
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Instagram follows in Youtube and Snapchat’s footsteps with a new long-form video feature.
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The New York Times gets personal with a weekly customized newsletter made just for you.
niemanlab.org/2018/06/all-th…
The June 20th edition of the SimpleReach Content Advisor newsletter is out - read online here:
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Adidas takes a totally new approach to their World Cup advertising with a global video campaign with 56 different A-listers.
thedrum.com/news/2018/06/04/…"
How are brands dealing with GDPR liabilities?
By making it their agencies' problem.
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The June 13th edition of the SimpleReach Content Advisor newsletter is out - read online here:
simplereach.com/content-advi…
Fascinating look at digital tween behavior from The Atlantic this week.
Biggest surprise?
How "Google is too hard to use". buff.ly/2sOF0Ri
The newest edition of the SimpleReach Content Advisor newsletter is out- read online here: buff.ly/2JId1gN
Branded content has more potential than just driving brand awareness and immediate conversion - it has long-term SEO impacts as well.
simplereach.com/content/how-…
SimpleReach retweeted
Whats the difference between inbound marketing and outbound marketing, and can they be combined into a winning digital marketing strategy? We asked the experts.
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@AmberKemmis @SmartBugMedia @SimpleReach @Digitalmstream @CurbellPlastics
