@SimpleATeam

We help decision makers make smart choices to future proof their digital properties in a quickly changing AI-informed world.

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Joined March 2012
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790Media
[A] Team retweeted
Cruce Saunders
@mrcruce9 Dec 2021
Would we be able to run a city without shared roads or utilities? Why do we run content systems in silos, and allow content to languish in one repo at a time? And *humans* are still moving the content from place to place! 🤯 [1/5]
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Organizations need content systems in place that allow every content model to work, no matter what part of the business is using them. @mrcruce offers some advice about how to make it happen. contentstrategy.com/episodes…
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Do you have a content engineer on your team? {via @SimpleATeam} simplea.com/Articles/Enginee…
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[A] Team retweeted
Cruce Saunders
@mrcruce30 Dec 2020
This coming year [A] will release a public educational YouTube series: The Invisible World of Content 🌉 Building bridges! 🌉 🌟 Subscribe on YouTube for new episode alerts starting late January youtube.com/channel/UCNfmVDB…
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Another great article from @cyberandy. Entity based content modeling is on my roadmap for 2021 and @SimpleATeam has some great resources as well for content structure and modeling.
WordLift@wordliftit29 Dec 2020
#Google unpacks your texts into short passages — or, as @Suzzicks would say fraggles — and allows its users to get directly to the small chunk of information they need. Find a few actionable tips for #PassageBasedOptimization here. wordlift.io/blog/en/seo-tren… by @cyberandy
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[A] Team retweeted
Cruce Saunders
@mrcruce2 Dec 2020
3 #km axioms: 1) Knowledge work does not happen in a vacuum 2) Unstructured knowledge leads to uncontrolled outcomes 3) Knowledge needs operations to function In the new world of distributed knowledge work these truths become more and more clearly evident.
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[A] Team retweeted
tcworld@tcworld13 Oct 2020
Check out the #techcomm keynote presentation on future #content structures delivered by C. Saunders at the #tcworld conference. He will discuss his vision for how to resurface latent value in organizations by reimagining how content is modeled and managed bit.ly/30EpWHO
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“Customers want contextually relevant brand experiences across any content type in any department. Marketing, sales, docs, support – the department doesn’t matter to a customer. It’s all a brand interaction.” - @mrcruce buff.ly/3kXJKhL via @cmicontent #contentengineering
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Intuitive, seamless customer experiences are a necessity. Especially today. And, your content can support this initiative. Join us & @mrcruce on 8/11, as we delve into *how* we can use intelligent content to support extraordinary customer experiences. bit.ly/3hRytgD
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Content Intelligence practices are gaining traction but do you really understand the key terms and definitions? Join @mrcruce on 8/11 for our Introduction to Content Intelligence Webinar bit.ly/3hRytgD
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[A] Team retweeted
Cruce Saunders
@mrcruce12 Jun 2020
Appreciating this frank discussion on racial dynamics in tech, between @tomjohnson (#AWS) and @SrContentDesign (@Atlassian) - "Retention and promotion velocity are far better indicators of successfully balanced teams than raw diversity statistics alone."
Tom Johnson@tomjohnson12 Jun 2020
New post: Diversity in tech comm -- Conversation with John Paz idratherbewriting.site/diver… #techcomm #writethedocs @SrContentDesign
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This week on Content Insiders we talk to Cruce Saunders, founder and principal at [A], about why enterprises must recognize content as an asset, and how to truly maximize the value of that asset. Want to hear more? Tune in here bit.ly/37mqGDC
Content Insiders S01E02

ALT Content Insiders S01E02

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[A] is hiring a FT Content Strategy Practice Lead to work remote. [A] seeks a Sr. Content Strategy Practice Lead for their content intelligence team. This role is focused on the strategic use of content assets, and not on editorial or message creation. uxcareers.uie.com/job/174/a-…
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An @OmniXConf Online Conference ticket includes live presentations, access to post-event recordings, live digital networking, session transcripts, and more. You can't lose! Join us June 08-11 bit.ly/2He4i5R #servicedesign #ux #contentstrategy
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[A] Team retweeted
Nuxeo@nuxeo25 May 2020
This is the May edition of our podcast #contentjourneys Join host, @TheContentPool , as he welcomes @mrcruce , founder and principal at [A], and author of "Content Engineering for a Multi-Channel World." ow.ly/XokY30qJpxZ
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[OMNICHANNEL ROUNDTABLE] Hear speakers from @Cisco, @SimpleATeam, Next Mortgage, @OmniXconf / Urbina Consulting, @Microsoft, & U.S. Bank discuss practical strategies & lessons learned from working with large enterprise publishers. Watch the preview video bit.ly/2SOEL6q
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Unemployed due to COVID-19? Join us for free: @OmniXConf would like to contribute back to the health of community who keeps us informed & sane with free tickets to the 2020 conference: bit.ly/omni-c19 #ContentStrategy #UX #ContentDesign #ContentMarketing #Martech
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"The digital era demands someone who is prepared to integrate the worlds of marketing and digital, product design, and content" and other advice on next-gen experience marketing on the Towards a Smarter World Podcast with @mcruce from @SimpleATeam simplea.com/Treasury/Podcast…
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[A] Team retweeted
ISTC@ISTC_org29 Aug 2019
Do you want to know more about structure & semantics? In the latest issue of #Communicator Autumn 2019 @maxwellhoffmann from @SimpleATeam has written an article. Get it in print or PDF format. bit.ly/19eVDJC bit.ly/GPBrcU #ISTC #technicalwriting #ContentDesign
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I’m so exicited to have @mrcruce from @simpleateam as the opening #keynote speaker at @Adobe #DITAWORLD 2019! Cruce will talk about the next generation of intelligent #CustomerExperience. Check out the details here: 2019-adobe-dita-world.meetus… #DITA #TechComm #MarComm #CX
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