A brand development, marketing and design firm. We build brands that resonate.
Kansas City, Missouri
Joined July 2010
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We hope this short story we worked on inspired even more girls to reach for their agriculture dreams. 🚜👩🌾
Signal Theory retweeted
Sometimes you get a chance to work on real jewel. Sure proud of this @SignalTheory work for our great partners at John Deere. Hat tip to the chefs @smeyerwrites @mrShaun and @swingkennedy. Hope you all enjoy: youtu.be/pI_fborKUtA
Every year holiday ads are released to inspire us. This year, our John Deere team had the chance to work on this meaningful message. We hope you enjoy.
During his visit, @tfandersen boosted our curiosity about the future (and present) of technology.
We're dedicated to creating innovative, people-centered solutions for clients. The metaverse? Text and images created by AI? We're all ears. 👀 signaltheory.com/news/how-te…
This recap of Samantha Scantlebury's appearance on the recent @petfoodindustry webinar is so good.
Our thanks to author Debbie Phillips-Donaldson and co-presenter Billy Frey of @ChampionPetfood. 🐶❤️
Earlier this year, we heard digital pioneer @tfandersen speak at the AMIN Global Conference.
We found him so inspiring and invited him to share his presentation, "The Digital Explosion: Opportunities and Challenges," with us today in KC.
Welcome, Tim! We're glad you're here.
You might be selling pet food, but at the end of the day, you're advertising to people.
Pet food marketers, this post's for you. Thanks for including Sam (and us!) in your webinar, @petfoodindustry. signaltheory.com/news/overco…
After a long selection process with many excellent candidates, we are proud to announce that Lyric Evans has been awarded the Resonance Scholarship! Read on to learn more about Lyric and the scholarship. signaltheory.com/news/signal…
Flexitarians and non-animal protein consumers are foodies at the forefront of trends and new diet options. Get the latest data and insights on flexitarian food trends on our FoodThink blog. #FoodThink #FoodMarketing #FoodTrends #Flexitarian
signaltheory.com/foodthink/b…
Want to know more about our #ResonanceScholarship program and get your questions answered? Join us for our virtual info session with @TheBrandLab next Monday at 5:30pm at the Zoom link below, and submit your application by January 31! us02web.zoom.us/j/8401019444…
We're excited to be working with @TheBrandLab on our #ResonanceScholarship! This program, aimed at bringing more diversity to the advertising industry, offers $10K in scholarship funds & paid summer internships to promising future professionals! Details: hubs.li/Q010Prs10
Our KC and Wichita offices are seeking curious and remarkable minds for our 2022 summer internship program. Apply by 1/31 for positions in art direction, copywriting and account management. hubs.li/Q010rrsG0
ClusterTruck, an Indianapolis-based technology and food startup that operates delivery-only restaurants, has selected Signal Theory as its agency of record in a move to grow its consumer base nationwide. Learn more about this new partnership: hubs.li/Q0108LMT0
Signal Theory creatives were big winners at the 2021 @AIGAKC A16 Design Awards in categories from Packaging Design to AR and more. Browse the full gallery of this year’s winning designs at hubs.ly/H0-17930.
#A16 #AIGAKC #KCDesign #designinspiration #designawards
ALT AIGA-KC A16 Design Awards
We received a Judges Choice Silver Globey at the inaugural “Best of AMIN Awards” at the 2021 AMIN Worldwide Global Conference for our National Geographic: Mount Everest Expedition AR filter. It is an honor to be recognized by our peers. #arfilter
hubs.li/H0ZGmKc0
What do red milk and microscopic monsters have in common? They’re NAMA winners. Both picked up firsts at the Best of NAMA awards, which honor the best #ag marketing in the country. @officialNAMA #agmarketing
signaltheory.com/news/signal…
Signal Theory retweeted
In person Ad Hops are back! ✨ @SignalTheory will kick off our first face-to-face #AdHops of 2021. Join the fun next Wednesday, August 11th. (Mask required.)
Register today: kcadclub.com/meetinginfo.php…
Our very own Lacey Fielder was awarded the @officialNAMA Next Gen Award at the 2021 Agri-Marketing Conference. Lacey helps brands resonate through remarkable PR efforts. Congrats!
#NAMA21
The pandemic changed the landscape of the foodways system and consumers' trust in it. What can food brands/retailers do to stay ahead of these changes? In FoodThink's latest study we outline 5 focus areas for food businesses based on data-backed research.
signaltheory.com/foodthink/t…
Our very own co-CEO Ali Mahaffy was recently named president of AMIN, the Advertising & Marketing Independent Network. AMIN is an international alliance of independent marketing agencies, including our very own firm. Congrats, Ali!
signaltheory.com/news/ali-ma…
ALT Ali Mahaffy Named President of AMIN Americas | Signal Theory