The Signal Caller (@SignalCallerPR) header
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Comms pro breaking down the media playbook behind your favorite team. Highlighting the best and worst of comms in sports. ๐Ÿ“ˆ๐Ÿ“‰๐ŸŽง๐Ÿˆ๐Ÿ€

Joined December 2022
Photo by The Signal Caller (@SignalCallerPR)Photo by The Signal Caller (@SignalCallerPR)Photo by The Signal Caller (@SignalCallerPR)Photo by The Signal Caller (@SignalCallerPR)Photo by The Signal Caller (@SignalCallerPR)Photo by The Signal Caller (@SignalCallerPR)Photo by The Signal Caller (@SignalCallerPR)Photo by The Signal Caller (@SignalCallerPR)
Been thinking a LOT about the sports media landscape on X. Most of these influencers and "new media" pundits may not realize the power they have. Agents, sponsors and other stakeholders who have a large investment in a player are willing to pay for said player to get propped up or even just have their highlights hyped online. I think we assume that sports influencers post for the love of the game... and maybe that is more often than not the case. But how often do you think accounts that are viewed as fan or sports meme accounts in reality are paid to share certain narratives? And if this paid engagement isn't happening already in the year 2026, when will it? Because it would be dumb for agents PR representatives and agents not to pursue this. Sports accounts on X rack in millions of views and can change the perception of a player overnight or with one highlight (or lowlight) video. I don't want to make people distrust every piece of sports content, but even when it comes to fandom or a simple take related to sports-- don't take everything you see at face value. Sports is a business. Your views, belief in and fandom for a team or player is valuable and yours to control. It drives popularity and revenue for these players. As for me, I value authenticity from my favorite athletes. In this increasingly paid sports media environment in addition to gambling and other massive industries throwing money and sponsorship deals into sports, it is important to decide what you want to get out of your sports media consumption and continue to improve your media literacy. Very Interesting to think about as money continues to drive sports media.
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The Signal Caller retweeted
At long last.
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Me watching the Artemis II launch rn:
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If anything, the Ivey situation just shows that words matter more than actions to professional sports teams. How and what you communicate is critical. Ivey clearly needs help, but still raised a brow when he was waived so quickly. Curious what efforts the Bulls took to help him
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I think I like #1 the best. But would this mean the team with the worst record that MADE the play-in has ~4.25% odds at the first pick? Teams could avoid the play-in to get the 8% odds if so. I would be curious to see how the rest of the odds play out.
The NBA presented three comprehensive anti-tanking concepts to its Board of Governors on Wednesday, with modifications expected to each before a formal vote in May, per ESPN sources. 1. 18 teams in draft lottery (seeds 7-15 in each conference) โ€“ flattened odds, with bottom 10 teams having an 8% chance, the remaining 20% odds distributed in decreasing order for 11 through 18, and and a lottery drawing for all 18 picks. 2) 22 teams in lottery using 2-year record (seeds 7-15, plus the four playoff first round exits in both conferences). Lottery teams would reach a minimum win total floor in each season, such as 25 wins. If a team falls short of the floor, it gets slotted to meet the floor. Top 4 drawn as part of lottery, as is currently. 3) 18 teams in a "5 by 5" lottery โ€“ bottom 5 teams have equal odds for the top pick, with lottery formed for picks 1-5. Bottom 5 teams have a floor at 10; those that fall out of top 5 get sorted in a separate drawing.
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Tons of people on the timeline hating on the Vegas expansion team. It has always been Seattle and Vegas. Those are the obvious choices. Vegas is absolutely primed for an NBA team and the Golden Knights are the case study that proves it.
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LETS GO!
Breaking: The NBA's Board of Governors has approved a vote for the league to explore bids and applicants for expansion teams exclusively in Las Vegas and Seattle, sources tell ESPN. A bidding process is expected to generate offers in the $7-10 billion range for each team.
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The Signal Caller retweeted
NBPA statement on Cade Cunninghamโ€™s award eligibility status โ€ฆ
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The March Madness jitters are here haha. Rough start for both TCU and Ohio State
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Literally nobody does anything better than the Masters. Everything they do is *chef's kiss*
Oh wow, the Masters launched a search function where you can find video of any shot hit from 1968-2025. ๐Ÿ˜ณ
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Dang it man. Hate to see this right before playoffs.
Just in: Detroit Pistons star Cade Cunningham has been diagnosed with a collapsed lung and is expected to miss an extended period of time, sources tell ESPN.
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Are you kidding me LeBron? xitter.cf/i/status/2034454587172โ€ฆ
LEBRON JAMES. AGAIN. HEโ€™S GOING CRAZY.
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The Signal Caller retweeted
Rory McIlroy explains why he made each selection for his 2026 Masters Champions Dinner menu: ๐—ฃ๐—ฒ๐—ฎ๐—ฐ๐—ต & ๐—ฅ๐—ถ๐—ฐ๐—ผ๐˜๐˜๐—ฎ ๐—™๐—น๐—ฎ๐˜๐—ฏ๐—ฟ๐—ฒ๐—ฎ๐—ฑ โ€œI wanted to try to bring a little bit of the local ingredients in. So I'm doing a Georgia peach and ricotta flatbread with hot honey. So hopefully that will go down well with the drinks.โ€ ๐—ฅ๐—ผ๐—ฐ๐—ธ ๐—ฆ๐—ต๐—ฟ๐—ถ๐—บ๐—ฝ ๐—ง๐—ฒ๐—บ๐—ฝ๐˜‚๐—ฟ๐—ฎ โ€œI think everyone likes rock shrimp tempura, so sort of a crowd pleaser with that one.โ€ ๐—•๐—ฎ๐—ฐ๐—ผ๐—ป-๐—ช๐—ฟ๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ฑ ๐——๐—ฎ๐˜๐—ฒ๐˜€ โ€œMy mum does these really, really nice dates stuffed with goat cheese, wrapped in bacon โ€ฆ Thanks to Rosie for that one.โ€ ๐—š๐—ฟ๐—ถ๐—น๐—น๐—ฒ๐—ฑ ๐—˜๐—น๐—ธ ๐—ฆ๐—น๐—ถ๐—ฑ๐—ฒ๐—ฟ๐˜€ โ€œIn the buildup to the Masters last year, I was eating a lot of elk ... I didn't want elk to be the main course because I didn't know if everyone would like that โ€ฆ So I'm doing grilled elk sliders which I think is fun.โ€ ๐—ฌ๐—ฒ๐—น๐—น๐—ผ๐˜„๐—ณ๐—ถ๐—ป ๐—ง๐˜‚๐—ป๐—ฎ ๐—–๐—ฎ๐—ฟ๐—ฝ๐—ฎ๐—ฐ๐—ฐ๐—ถ๐—ผ โ€œMy wife, Erica and I, our favorite restaurant, or one of our favorite right now is in New York. It's called Le Bernardin. Eric Ripert is the chef there, and this is a dish from that restaurant. It's a yellowfin tuna carpaccio. It's a really thin slice of French baguette with a really thin slight of foie gras on top of that โ€ฆ So that's a fun one that the club worked with me on as well. They went up to the restaurant and worked with the chefs, and made sure; that they obviously wanted to get it right for the night, so that's really cool.โ€ ๐—ช๐—ฎ๐—ด๐˜†๐˜‚ ๐—™๐—ถ๐—น๐—ฒ๐˜ ๐— ๐—ถ๐—ด๐—ป๐—ผ๐—ป ๐—ผ๐—ฟ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฒ๐—ฑ ๐—ฆ๐—ฎ๐—น๐—บ๐—ผ๐—ป โ€œIt's an amazing honor to be able to host it, but at the same time, I want everyone to enjoy it. I went for two different options for the main course, a wagyu filet mignon for people that want red meat, or a fillet of seared salmon; so depending on what you want.โ€ ๐—ฆ๐—ถ๐—ฑ๐—ฒ๐˜€ โ€œWhen I was a kid, I used to eat (Irish) champ by the bowlful โ€ฆ Some sauteed brussels sprouts. Glazed carrots with brown butter. And then trying to bring a little bit of that local flavor back in, some crispy Vidalia onion rings. Vidalia is not too far away from Augusta, about a two, two-and-a-half-hour drive.โ€ ๐—ฆ๐˜๐—ถ๐—ฐ๐—ธ๐˜† ๐—ง๐—ผ๐—ณ๐—ณ๐—ฒ๐—ฒ ๐—ฃ๐˜‚๐—ฑ๐—ฑ๐—ถ๐—ป๐—ด โ€œI think very much a crowd-pleaser, sticky toffee pudding with vanilla ice cream on warm toffee sauce.โ€ ๐—ช๐—ถ๐—ป๐—ฒ๐˜€ "My favorite part of the menu is you obviously get access to the wonderful wine cellar at Augusta National. We're starting off with a 2015 Salon Brut champagne. And then followed by a 2022. Domaine Leflaive Batard Montrachet. It's the first-ever white wine that I actually liked ... And then for the red wine we're receiving a 1990 Chateau Lafite Rothschild from Pauillac in Bordeaux. That is the wine that I drank the night that I won the Masters, so obviously brings back some great memories. Shane Lowry had a little bit to do with getting that wine, so I want to shout him out for that, too ... To finish off, we're going with a 1989 Chateau D'Yquem dessert wine from Sauternes in Bordeaux, as well. Obviously '89, my birth year, and I think every great meal deserved to be finished off with Chateau D'Yquem. It is like liquid gold. I wanted to be really intentional with the wines. It's something that I'm really into and passionate about and started to collect wine, probably over the past decade."
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How did Rory do on his Masters menu? A- grade for me.
Served in honor of Mr. Rory McIlroy. #themasters
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The Signal Caller retweeted
Team USA has arrived to the World Baseball Classic Final in GAME-USED United States Men's National Hockey Team jerseys.
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One of the best ads I've seen in a while. So good. xitter.cf/Nike/status/2033910539โ€ฆ
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The Signal Caller retweeted
Folks, it's that time. Welcome to How They Built the Bracket! Every year, once the dust has settled from the reveal of the selection committee's 68-team field, I dig into the bracketing process, following the committee's guidelines and principles step-by-step to reverse-engineer the exact same bracket, revealing how it was all constructed. Over the next few hours, I will be demonstrating the bracket-building process seed line by seed line. In case you aren't aware of the principles in place that the committee abides by, make sure to go check out the document located on the Bauertology website Resources page: bauertology.com/bracketing-pโ€ฆ Before we dive in, here's the selection committee's overall seed list from 1 to 68, which will serve as the foundation for the order that teams are placed into the bracket.
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What is the best name idea for the NBA team in Las Vegas?
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