Conservation advocacy group founded in 2001 to protect the Sierra Nevada, now and forever. Join our campaigns #TahoeTruckeeTrue and stop #MartisValleyWest!
Nevada City, CA
Joined June 2014
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Wishing the maker of The Movie to Keep Tahoe True a speedy recovery after his season ending fall this week!
Get well, Scott!
From @SnowBrains via @scottgaffski's Instagram: snowbrains.com/video-scott-g…
![[VIDEO] Scott Gaffney Breaks Shoulder Blade, Collapses Lung in Horrible Crash on Eagle's Nest at...](https://pbs.twimg.com/card_img/2118565072960393217/zw68H1Is?format=png&name=800x419)
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Join us in thanking Chase for seven years of keeping @TahoeTruckeeTru — a man to match our mountains: sierrawatch.org/thanks-for-k…
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Find us at Tahoe Truckee Earth Day this Saturday in the @PalisadesTahoe Village!
sierrawatch.org/join-us-for-…
Please join us in wishing @SierraWatch's intrepid leader, Tom Mooers, a very Happy Birthday!
For twenty years Tom has helmed the Sierra Watch ship as our Executive Director. Here's to another twenty years of protecting the Sierra Nevada!
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From @SnowBrains:
The most powerful California storm since December will roll through late this week and weekend, dropping 20-50″ along the Sierra Crest in Northern California by Sunday. Bring it! 💪🏻
snowbrains.com/snowbrains-fo…
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Art Chapman, @skihomewood: “The fact is today with all the @IkonPass, if you go to Highway 89 on a Saturday afternoon you will see traffic backed up all the way from Squaw and Alpine into Truckee. You can’t even get to Homewood."
moonshineink.com/tahoe-news/…
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Throwback to five years ago when the @SierraClub joined us standing up for the area then known as Squaw Valley (@PalisadesTahoe) and the entire North Lake Tahoe-Truckee Region: unofficialalpine.com/?p=1046…
“The best outcome is for that entire property to be purchased and protected forever. We’ve been working on that for a long time and we’re going to keep working on it," @SierraWatch Executive Director, Tom Mooers
Article by @SFGate : sfgate.com/renotahoe/article…
“'With today’s decision, we think we’re one step closer to getting that land protected so it’ll never be developed,' said Tom Mooers, executive director of Sierra Watch."
Read the @sfchronicle article to learn more:
sfchronicle.com/travel/artic…
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Great news, we won! Again!
This time on the Martis Valley West development proposal!
Read the entire press release:
sierrawatch.org/release-sier…
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This is how we do it. This is how our commitment to defend one place snowballs into protecting an entire region!
Reporter Alex Hoeft of Truckee’s @MoonshineInk offers a comprehensive look at the Sierra Watch Precedent and what it means for #LakeTahoe: moonshineink.com/tahoe-news/…
Sierra Watch and conservation allies will stand up in court next week when the CA Court of Appeal hears oral arguments over the proposed Martis Valley West development, located on the rim of North Lake Tahoe.
Get the details on how to watch or listen:
sierrawatch.org/martis-valle…
Winter is here, and so is another season protecting the entire North Lake Tahoe-Truckee Region! Join us: sierrawatch.org/tahoe-trucke…
From @OpenSnow's Tahoe Forecaster:
"Long-range weather pattern is continuing to trend in a much more positive direction from the [current] dry and mild pattern.... The pattern looks like it will start to become more active and cooler starting next week."
opensnow.com/dailysnow/tahoe…
Our Purple Friday / Cyber Monday sale on all Tahoe Truckee True, Save Martis Valley, & Sierra Watch gear is still going strong!
Use discount code PURPLE21 for 10% off at checkout, including for our brand new Tahoe Truckee True Neck Gaiters: sierra-watch.myshopify.com/p…
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It's Purple Friday!
From today until Tuesday, get 10% off all @TahoeTruckeeTru, Save Martis Valley, and Sierra Watch shirts, gaiters, stickers, beanies, and more when you use the code PURPLE21 during checkout at our online store.
Shop now: sierra-watch.myshopify.com/c…
Seasons greetings and a Happy Thanksgiving from the valley we all love!
We're especially grateful for all of you that help keep @TahoeTruckeeTru!
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Break ground in one or two years?
5 years ago today, @PlacerCA leaders approved Alterra's reckless development for the ski resort then known as Squaw Valley.
Thanks to our shared commitment there is no waterpark!
Watch @kcranews' 2016 segment & join us: sierrawatch.org/stay-informe…