@ShopperMatters

#Insights and Stories from the #Omnichannel World (including #retail, #mobile, #eCommerce and other #innovation).

 online and in-store
shoppermatters.com
Joined January 2016
  • Tweets5.3K
  • Following912
  • Followers1.4K
3.6KMedia
Summer = Grilling #recipes #Summer #Grilling iga.com/shopper-solutions/yo…
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Webinar Alert!!! Retail is hard. @response_media and their panel of experts can help - #retail #marketing #brands linkedin.com/events/navigati…

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Shopper Matters retweeted
Response Media@response_media8 Apr 2024
Slow-Time #Data: #Brands Are Having Trouble Tracking Customer Behavior - @MediaPost @GoAcoustic @Forrester bit.ly/4cObxvM
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How @Heineken is using #AI to gain a competitive advantage buff.ly/3Wj7GBb
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Why retail media’s future depends on first-party #data integration and accuracy #RetailMedia #CPG #Retail hubs.ly/Q02pHn5f0

Why retail media’s future depends on first-party data integration and accuracy

Suzanna Stevens, brand sales director, Adstra CPG and retail marketers have reached an inflection point where they realize the future is not just about collecting data. Instead, success requires...

digiday.com
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The Madness is here. Celebrate with Slam Dunk Snacking from IGA | #ShopperMarketing #CPG #Retail buff.ly/3PvjThS
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"Social Media Alone Won't Cut It": Why #DTC brands rely on #email #marketing hubs.ly/Q02m85Dd0
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Year-End #Marketing Wins, Thanks To These #Holiday Shopping #Trends from @SmartCommerceCo and @Nextdoor buff.ly/3GtnyIp
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#CPG In-Store #Marketing: Unleashing the Power of #Data! buff.ly/45U5CAQ
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US Sees Big Drop in #Brand #Loyalty | @Emarsys hubs.ly/Q026lPT20

US Sees Big Drop in Brand Loyalty

AI-driven technologies can reverse that trend.

instoremag.com
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Performance #Marketers Shifting #Budgets Among Channels bit.ly/3r2IxO1

Search & Performance Marketing Daily: Performance Marketers Shifting Budgets Among Channels

Distribution of marketing budgets this year will change. Many respondents to a survey said digital ads are not improving customer knowledge, and not increasing brand loyalty or sales.

mediapost.com
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Beginning with iOS 17, iPadOS 17, and macOS Sonoma, Apple will automatically remove tracking parameters from URLs in private browsing mode in a move to expand privacy protections. bit.ly/3rjhDkM
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Tips from IGA on How New Décor Upgrades Your Store & Boosts #Grocery #Retail Sales buff.ly/3roq2DF
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New #Research Provides A Glimpse Into How #Shoppers' #Loyalty Mindset is Evolving - @8451group buff.ly/3D2jvB0
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Why is #email #marketing becoming more effective in 2023? bit.ly/3VgeKMh
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#Hershey reimagining #manufacturing, f#ulfillment - @FoodBizNews buff.ly/3K5KCy9
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General Mills raises 2023 forecasts again on price hike boost - #CPG #Marketing buff.ly/3lZMErA
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Behind Church & Dwight's approach to #digital #growth and value pricing - #CPG @jackneff via @AdAdge buff.ly/3U1WHZM
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#CPG Companies Oppose FDA’s Proposed ‘#Healthy’ Rule - @Specialty_Food buff.ly/3ZDn0Hs
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Shopper Matters retweeted
Michael S. La Kier@mlakier20 Feb 2023
Why #Amazon Will Still 'Go Big' on Grocery - #Ecommerce #Grocery @Lynn_petrak via @pgrocer bit.ly/3Sf5ruU
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