We have something for you to watch on the weekend. Our co-founders @ringsdorff and @kaithomaskrause were invited to join @scotwingo on @retailgentic for an exclusive talk about the founding story of ShopAgentic and our €1.9M pre-seed round by @greenfield_cap and May Ventures: youtu.be/e3fIZ4Gi8BI?si=yM-9…

A premiere, and BOGNER as first customer on stage with us. Part 3 of our Agentic Commerce Day (A!-Day) session: Kai-Thomas Krause introduced our first squad of agents, the Catalog Intelligence team, for the first time in public. And Benjamin Messner, Director E-Commerce at BOGNER, joined him to talk about what it’s like to be one of the first brands working with it. Why a squad, not a tool? Because getting a catalog ready for AI agents isn’t one job, it’s five. The Catalog Intelligence team covers them end-to-end: → Capturing the brand profile, because most brands have it in their heads, not on paper → Painting buying personas from an outside-in view, the way an agent actually sees you → Preparing the catalog so agents can read and understand it (FAQs for 10,000 products, on brand, is where humans stop scaling) → Publishing feeds to the LLMs, or handing clean data back to the stack you already run → Measuring how your brand shows up across the web and where the gaps are Human catalogs were never built for agents. This squad makes them agent-readable, and it’s the first of many: we have around 60 agent concepts in the backlog, launching one by one with customers. Ben’s framing was refreshingly honest: BOGNER’s customers won’t send shopping agents to the site next quarter. But answer engines already decide whether the brand shows up when someone asks for a ski jacket. So the priority is discovery and being agent-ready, now. For a heritage brand founded in 1932, that means 3,000 new products a year, 44 countries, and a copy team where every word counts. The first version of our output wasn’t predictable or consistent enough, and BOGNER’s team sent back a 67-page document of comments. That’s exactly why we started with the most demanding brand we could find, and the next version is built on that feedback. The goal isn’t to optimize 100 products. It’s a full season catalog without reviewing every single word. If you’re a brand and want to be ready for this, talk to us. Full session on our YouTube channel. Thanks again to @jkrisch and @excomm for having us. #AgenticCommerce #CatalogIntelligence #BOGNER #AIAgents #ECommerce #ShopAgentic

“I’m probably the most skeptical AI person in the company.” That’s how Ivo Bronsveld opened our session at A!-Day, Agentic Commerce Day 2026 in Munich. And it’s exactly why he’s the one building ShopAgentic Agent OS. The agentic operating system for commerce companies our agents run on. His point: the problem with AI agents isn’t that they don’t work. It’s that you don’t know what they did. So we built the platform this way: → Every agent is versioned, with defined inputs and outputs → Data is provided up front, instead of letting agents roam through systems they shouldn’t touch → Plain code where an LLM isn’t needed (counting last month’s refunds is not an AI task) → Separate evaluators check every result, not the agent grading its own homework → A human in the loop, and a full audit trail of what went in, what came out, and why Trust is the feature. Everything else sits on top of it. A big thank you to @jkrisch (Agmentic & K5 - Future Retail) and the whole A!-Day team for a brilliantly curated event, and to everyone who came to our breakout session and stayed for the conversations afterwards. The feedback we got on the session and the presentation means a lot to our team. This is part 1 of 3 from our session. Up next: an AI agent paying another agent in euro stablecoin, live on stage, with @AllUnityStable. The full 30-minute presentation is already on our YouTube channel: youtube.com/@shopagentic #AgenticCommerce #AgentOS #AIAgents #ADay2026

On Friday, @underdogai launched: a personal AI that runs entirely on your own device, backed by @a16z, Khosla and Anthology (Anthropic/Menlo). Its research agenda explicitly covers agentic commerce. It's the clearest signal yet that the shopping agent is becoming a private, local layer in people's lives and not a feature inside a lab's cloud. If the agent lives on the customer's device, merchants can't rely on where it runs. They need to be legible to it, wherever it is. Which is why this line still stuck in our head: "The first waves changed how we shop. This one changes who is shopping." That was the thread running through the conversation with Stefan Grasmann (@sgrasmann) on the Agentic Payments panel at CV Summit 2026 (@CV_Labs). Here's the short version of what our Co-Founder & CEO Alexander Ringsdorff (@ringsdorff) said: Every e-commerce system was built for humans. Mobile changed the input (fingers instead of mouse), omnichannel connected store and online. Agentic commerce is the first wave where the customer itself is different: millions of agents requesting data, and only a fraction of them ever becoming a transaction. Payments are the last stop, not the first. We're in the discovery phase. Tell a merchant today they need a wallet for stablecoin payments and it's simply not on their agenda. What they care about is visibility and how their brand is represented inside #ChatGPT, #Claude, #Gemini, #Instinct, #MUSE, #dots and AI search. And that representation is currently poor. Scraped websites and old product feeds don't give agents enough to recommend well. Consumers end up with three options instead of a long list. So we enrich product catalogs with our Catalog Intelligence Agents Team (facts, use cases, FAQs per product) make them compliant with UCP and ACP, and push them into the LLMs so agents can interact with live merchant data. The transaction side is arriving faster than expected. A few weeks ago the personal shopping assistants that can actually go buy something didn't exist. Now there are several, even if they still spin up a browser and click around for hours: MUSE, Instinct, dots and now Underdog (by @ConwayResearch), on-device. How do brands feel about it? BOGNER, the heritage brand we announced as a design customer, cares deeply about being present where the customer is, with the right share of voice. Others say "LLMs are 1% of my traffic, I'll care when it's trendy." The problem: they're already missing from the conversation, which is exactly why they don't see the traffic. Lots of education ahead. Brands and merchants aren't in our bubble yet. 🎥 Full panel on the ShopAgentic YouTube channel: youtube.com/@shopagentic #AgenticCommerce #AICommerce #UCP #ACP #ShopAgentic #CVSummit2026

BOGNER is joining us on stage at the Agentic Commerce Day (A!-Day), October 8 in Munich. We can finally say it out loud: BOGNER is one of the first design customers of ShopAgentic, working with our first team of agents - Catalog Intelligence. What that means in practice: BOGNER keeps the shop its team already runs. The Catalog Intelligence squad comes in alongside it ("Add agent power") and takes over the work around product data - getting it to a state where AI agents like ChatGPT, Gemini, Perplexity, Instinct and Muse can understand it, describe it correctly and recommend it, with GEO handled in one workflow. Each agent in the squad owns one clearly defined job. What goes live is BOGNERS's call. On October 8, Benjamin Messner, Director E-Commerce at BOGNER, joins us on stage during our session at 5 pm. Together we'll share what the first months looked like: how quickly the squad was up and running, what we learned along the way, and what's next. BOGNER is among the first to make the move. We're sharing the approach so everyone in the room can follow. Every major commerce shift changed how consumers buy. Agentic Commerce is the shift that changes who buys. If you want to see what preparing for that looks like in practice, A!-Day in Munich on October 8 is the place. agenticcommerceday.com/ @excomm @jkrisch #agenticcommerce #ShopAgentic #BOGNER #Munich

We just launched our YouTube channel with all of our talks so far this year. So feel free to have a look if you like to catch up on #agenticcommerce youtube.com/@shopagentic

Amazon said no. Shopify said yes. PayPal too. What's your answer? That was the question @kaithomaskrause put to the Commerce Stage at #DMEXCO 2026 this morning – and the full keynote is now online. 👇 community.dmexco.com/event/d… The backdrop: 14 days that changed who your customer is. On Sept 8, @Meta launched @Muse – a personal AI agent that opens a browser, fills out forms and pays with a one-time card. Within ten days it sat above @ChatGPT in the App Store. Then, on the same weekend, @Amazon blocked it and @Shopify switched every one of its stores on for it. @PayPal followed a day later. None of them asked the merchants. Kai's four uncomfortable truths for everyone in the room: 1️⃣ Nobody wants your chatbot. Even Amazon retired Rufus. The customer brought their own agent – it talks to 200 shops at once and has no patience for yours. Stop building an agent for your customers. Start building for your customers' agent. 2️⃣ Checkout in chat flopped. Discovery didn't. Walmart's in-chat checkout converted at a third of the rate of walmart.com – but ChatGPT delivered twice the new-customer acquisition of search. The agent is a discovery channel first. Checkout follows trust. 3️⃣ The bot you're blocking is your best customer. AI-referred traffic to US retail is up 393% year over year, and it now converts 42% better than every other channel. Most WAFs and robots.txt files still answer with a 403. A 403 is a recommendation – for your competitor. 4️⃣ No AI traffic? You're not even in the conversation. Only 66% of product pages are visible to agents at all. If agents don't visit your site, you don't exist to tomorrow's buyer. And the Europe reality check: almost none of this works in Germany yet. Muse is US-only, UCP checkout hasn't reached the EU, and questions around SCA, withdrawal rights and merchant of record are still open. But agents already research, compare and recommend in German every single day. Europe is roughly twelve months behind. That's not a reason to relax – that's your prep time. Kai closed with five moves for Monday morning – none of them an IT project: ✅ This week: Decide your door policy. Open, curated or closed. One paragraph, one owner, board agenda. ✅ This week: Stop blocking your customer's agent. Audit robots.txt, CDN and WAF. Allow reading everywhere. ✅ This month: Your product data is the storefront. Top 50 products – turn every adjective into an attribute. ✅ This month: Measure your share of voice. 20 real buyer questions through ChatGPT, Gemini and Perplexity. ✅ This quarter: Get protocol-ready. UCP and ACP roadmap from your platform and PSP – in writing. Amazon can afford to say no. You can't. Full keynote in the video. Thanks to @dmexco for the stage. 🙏 #DMEXCO26 #AgenticCommerce #ECommerce #AI #ShopAgentic

Tomorrow, 10:00, Commerce Stage at @dmexco: @kaithomaskrause opens the Commerce Summit with his keynote. Amazon said no. Shopify said yes. What's your answer? The last 14 days changed who your customer is. On September 8, Meta launched Muse - a personal AI agent that opens a browser, fills out forms and pays. Within ten days it topped the App Store above ChatGPT. Then Amazon blocked it, and Shopify opened every one of its stores to it on the same day. In 20 minutes, Kai unpacks what those two weeks mean for merchants: → Why in-chat checkout stalled while AI-driven discovery exploded → Why the bot you're blocking may be your best-converting customer → Why Europe's delay is prep time, not a reason to relax You'll leave with a concrete Monday-morning list: the decisions and infrastructure moves that determine whether your customer's agent buys from you – or from someone else. 📍 Wednesday, Sept 23, 10:00–10:20, Commerce Stage, DMEXCO Cologne If you're in Cologne, come find us – we're there all day. #DMEXCO #DMEXCO2026 #AgenticCommerce #ShopAgentic

Der wertvollste Kunde 2027 hat keine Augen. Letzte Woche stand unser Co-Founder @kaithomaskrause auf der UNLEASH in #Hannover und hat eine These vertreten, die vielen im Raum unbequem war: Es geht nicht mehr darum, wie gekauft wird. Sondern darum, wer kauft. Drei Wellen haben den Weg zur Kasse neu verdrahtet – Web, Plattformen, Mobile. Immer hat am Ende ein Mensch bestellt. Die vierte Welle ändert genau das: Discovery, Vergleich und Checkout wandern in den Assistenten. Der Agent kauft. Und die Zahlen sind eindeutig: → +393 % KI-Traffic auf US-Handelsseiten (Q1 2026 vs. Q1 2025) → KI-Traffic konvertiert heute 42 % besser als menschliche Käufer – vor zwölf Monaten war er 38 % schlechter → 37 % mehr Umsatz pro Besuch Was das für Händler bedeutet: Einen Agenten kann man nicht retargeten. Kein Countdown-Banner, kein Influencer-Halo, keine Checkout-Psychologie. Er will strukturierte Daten, Live-APIs, klare Policies – und Beweise, dass man ihm Geld anvertrauen kann. Das ist kein Technikthema. Das ist ein Machtthema. Zum ersten Mal seit 1995 werden die Karten neu gemischt – und Klarheit schlägt Budget. Kais vier Fragen an jedes Unternehmen: Kann eine Maschine mein Angebot vollständig lesen? Kann sie es vergleichen? Kann sie es kaufen? Kann sie mir vertrauen, ohne einen Menschen zu fragen? Wer eine davon mit Nein beantwortet, hat sein Thema für diese Woche. Der komplette Vortrag im Video 👇 #AgenticCommerce #ECommerce #KI #UNLEASH2026 #ShopAgentic

🇨🇭 See you in #Zurich! Our co-founder @ringsdorff is joining the stage at CV Summit 2026 @CV_Labs - Switzerland's largest institutional digital assets & AI conference. 📅 30 September - Anchor Stage - 16:30 🎙️ Panel: "Agents That Transact: Agentic Payments" 🗣️ With Luis Schaubhut @Luis_schaubi, Chief of Staff at AllUnity @AllUnityStable - issuer of EURAU, the BaFin-licensed, MiCAR-compliant euro stablecoin - moderated by Stefan Grasmann Digital assets and agentic AI have mostly been discussed as two separate stories. They're converging fast and payments is where they meet first. When an AI agent stops recommending and starts transacting, someone has to answer: which rails, whose euro, and under what rules? That's the conversation we'll have on stage. Alex brings the merchant and infrastructure view: ShopAgentic builds the neutral, rail-agnostic transaction layer that lets agents buy across card networks and stablecoin rails alike. Together with AllUnity, we're building agent-initiated payments over x402 - one of the first setups of its kind in Europe. If you're at CV Summit and thinking about what agentic commerce means for you, come find us. #CVSummit #AgenticCommerce #AgenticPayments #Stablecoins #EURAU #x402 #ShopAgentic

Kai on stage at UNLEASH 🤖🙂 #agenticcommerce

Web changed how we buy. Platforms changed how we buy. Mobile changed how we buy. AI agents change who buys. That's the thesis @kaithomaskrause will bring to the UNLEASH (wirtschaftsfoerderung-hannov…) main stage next week. For thirty years, every wave in commerce has been about the interface between a human and a store. For the first time, the human is stepping back from the checkout altogether. When an agent researches, compares, and completes the purchase, the questions brands and retailers have spent decades optimizing for, page speed, conversion funnels, mobile UX, quietly stop being the questions that matter. Kai will walk through what's actually happening in the market right now, why this is a paradigm shift rather than an efficiency play, and what it takes for brands and merchants to stay visible and transactable when the buyer is software. 📍 UNLEASH, Kino 2 – Main Stage - Hannover, Germany 🗓 9 September 2026, 14:50 CEST If you're in the room, come find Kai afterwards. #AgenticCommerce #UNLEASH2026 #AI #Ecommerce #ShopAgentic

Agentic commerce changes who buys. It also changes who pays, and how. @c_lindner is joining us as an angel investor, and we're building the euro-settled payment side together with @AllUnityStable. @ringsdorff on why those two things belong in the same announcement 👇

For 30 years, e-commerce waves changed HOW people buy. Search, platforms, mobile, omnichannel. This wave is different: agentic commerce changes WHO buys. Our co-founders @ringsdorff and @kaithomaskrause took the K5 - Future Retail NEXT_AI Stage with @jkrisch to break down what happens when the buyer is no longer a human but an agent, and which 3 measures merchants need to implement now to stay visible. Some takeaways from the talk: 🤖 The agent is not a robot walking through your shop. It's code. It evaluates your store in a completely different way, and your conversion playbook doesn't apply to it. 📊 Visitors coming from AI assistants already convert better than classic traffic. They arrive pre-filtered, with context and strong intent. The momentum has started. 🚪 Your business now has two doors: the classic shop for humans and the agentic door for machines. Both need to be open. Clean product data, clear policies and machine-readable signals decide whether agents can find you at all. 📈 Measurement is here: Google is rolling out Gemini Insights. Think Google Analytics on steroids for agentic commerce, with actionable insights you can apply directly to your catalog. And one message for everyone still debating the forecasts: even if agents only enable 10 % of e-commerce revenue instead of the projected 25 % by 2030, could your shop afford to lose those 10 %? By popular request from our international community, the full talk is now available dubbed in English. 🎬 The German original is already available in the K5 - Future Retail Mediathek. Get into action. 👇 @excomm #AgenticCommerce #Ecommerce #K52026 #AI #ShopAgentic #INTOACTION