Shinkei retweeted
Los Angeles is full of hardware startups these days - most of them doing defense, energy, manufacturing and aerospace. But this week we bring you the story of a company making a fish killing robot.
It's from @ShinkeiSystems, and it's designed to kill fish in a more humane way using a method perfected in Japan and now automated with a robot. The fish are killed quickly instead of suffocating on a boat. And the result result for humans is better tasting, healthier fish.
We went to El Segundo to see how the robot is made and operates and then hopped on a boat to see it in action on the sea. Full episode here made possible by the finance geniuses at @brexHQ.
Shinkei retweeted
This will no doubt come as a surprise to you, but industrial fishing in the U.S. is not a pleasant experience for the fish. Quite often, fish are hauled aboard and then either dumped on the deck of a boat or unloaded onto some ice where they’re left to writhe around until they suffocate and die. This process sometimes takes hours. Along the way, the stressed fish flood their flesh with cortisol, adrenaline and lactic acid.
Some fishing operations have gone about things in a different way, adopting a Japanese fish-killing method known as Ikejime. The fish reaches the boat and then is spiked in the brain as its gills are slit. The fish dies instantly and bleeds out. It’s meant to be more humane and to result in better meat. The flesh stays firmer, lasts longer and is cleaner.
The Ikejime method requires some skill and practice and has not been widely adopted in the U.S. or Europe where folks are used to killing fish the way they’re used to killing fish. Which brings us to Shinkei Systems. It’s a startup based in El Segundo that has built a robot to automate the Ikejime technique.
We went off to film with Shinkei both on land and at sea to witness the robot in action.
youtube.com/watch?v=5gVIWKDN…
A huge thank you to @ashleevance and @corememory for taking the time to tell the full @ShinkeiSystems and Seremoni story from boat to plate.
Ashlee visited our factory to see the technology and process behind what we do, headed out on the water with our partner fisherman Bill Blue, and finished the journey at Crudo e Nudo, where he got to experience the ritual of delicious fish.
We’re grateful for the thoughtful feature and for the opportunity to share the people, craft, and work behind Shinkei and Seremoni.
Should robots be killing fish? We went to land and sea to find out. A taste down below from our episode on Shinkei Systems and the full episode right here youtube.com/watch?v=5gVIWKDN…
Shinkei retweeted
The ADCU is a lot more than just defense, and the @Nominal_io team did a great job illustrating some of the ways @ShinkeiSystems touches so many different parts of our food chain
Our best companies have endless stories about all the ways they work with their customers, suppliers, communities, and more
This captures that magical feeling when you bring new technology to an industry that desperately wants it
Thank you so much @Nominal_io for this film and for being an invaluable partner in our mission to democratize Michelin-quality fish for all🐟
Shinkei retweeted
Beautiful fish require beautiful engineering. Last night we got to celebrate @shinkeisystems with the team, Seremoni Grade fish, and a film about their craft.
Shinkei retweeted
fun stream today to wrap up week #14 of MTS:
- @levie to discuss the joint industry letter signed in favor of open models
- @Thomas_Woodside to discuss open models and the world of ai policy
- Reed Ginsberg to discuss the latest robot from @ShinkeiSystems
- @AlexBarry4 discussing a recent report authored for @EpochAIResearch
- @ryancarson covering ai's impacts on software development
- @bobbyfijan co-founder of @americanhousing talking about building more houses in the U.S.
- @BenjaminLOakes to discuss Scribe's IPO
- @DanTurnerEvans covering his latest report on the DOE for @IFP
- @shakoistsLog talking about anything & everything with @gbrl_dick
- Scott Johnston to discuss Fly.io's series D funding round
- @courtlandleer founder of @plasticlabs talking open models
Meet PSDN-S, Shinkei’s newest harvesting robot, created to bring Seremoni Grade™ handling to Alaska’s wild salmon industry.
PSDN-S was created to make our harvesting technology more practical for the smaller boats used throughout Alaska’s salmon fisheries. By adapting the system to the realities of fishermen on the water, we can expand access to Seremoni Grade™ handling and bring wild sockeye salmon to more tables.
Thank you @FastCompany @clintrainey for sharing this next chapter for @ShinkeiSystems and Seremoni!
Read the full article here: fastcompany.com/91572023/sal…
Shinkei retweeted
Day 17 of only eating @ShinkeiSystems miso black cod at erewhon
AMA
Shinkei retweeted
Two-thirds of wild-caught fish rot before they ever reach a plate.
@ShinkeiSystems built Poseidon, a mini-fridge sized robot, to fix that. Ike-jime. Six seconds. Commercial scale. On American fishing boats. What used to require a master’s hand at a $400 omakase counter is now automated on deck.
Their mission is our purpose. And they’re hiring.
Serious hardware requires serious engineers.
Work at Shinkei: shinkei.systems/about
Shinkei retweeted
We mean it at @Nominal_io when we say "partner" and today we start recruiting for our customers too. Are you a serious engineer? You should work at @ShinkeiSystems
Shinkei retweeted
From fish (@ShinkeiSystems) to fast cars (@PrattMillerMS), Nominal is on an absolute tear. And working with the coolest companies 💪
Obsession looks like the lead accountant working in the pits on race weekends.
At @PrattMillerMS, winning is everyone’s job. And they’re obsessed with winning.
Elite engineers from around the world join Pratt Miller to push Corvettes to the max and set the standard for the rest of the field. Some stay for a high tempo career, others become leaders across aerospace, energy, and other sectors that benefit from a winning mentality.
Serious racing needs serious engineers.
Work at Pratt Miller: prattmiller.com/careers
Engineered to win.
Shinkei retweeted
What @ShinkeiSystems does to essentially provide ikejime machines as-a-service for fishermen (more humane, increases quality) and then complete the supply chain loop by selling the catch under the Seremoni brand to top restaurants is cool
Shinkei retweeted
The American food system is broken. Calories are engineered to fill without nourishing, trading human potential for shelf stability and profit. The result: longer lifespans without health, full stomachs without nutrition, and a society that has forgotten how to evolve.
Enter @ShinkeiSystems: a vertically integrated company using robotics and AI to scale the artisanal Japanese practice of ike jime. Founders @khawajasn and @reedogins partnered with us to build an identity that reflects both the philosophical gravity and engineering ambition of rethinking the American seafood stack from deck to dinner plate.
Read on to see how we did it 🧵
Shinkei retweeted
For too long, the assumption has been that quality requires scarcity—that what is good must remain expensive, and what is affordable must be inferior.
At @ShinkeiSystems we do not accept this. Our mission is to democratize artisanal food. We reexamine base assumptions on where our sustenance comes from, and whether the answer is out of necessity or habit.
@asimov_co has captured our essence so elegantly in this reskin and retell of the Shinkei story. The work speaks for itself. We're glad to finally share it with the world.
The American food system is broken. Calories are engineered to fill without nourishing, trading human potential for shelf stability and profit. The result: longer lifespans without health, full stomachs without nutrition, and a society that has forgotten how to evolve.
Enter @ShinkeiSystems: a vertically integrated company using robotics and AI to scale the artisanal Japanese practice of ike jime. Founders @khawajasn and @reedogins partnered with us to build an identity that reflects both the philosophical gravity and engineering ambition of rethinking the American seafood stack from deck to dinner plate.
Read on to see how we did it 🧵
Thank you to those who do the heavy lifting!
None of what we do would be possible without our partner fishermen.
Over the past year, @ShinkeiSystems has scaled on every dimension. We've deployed robots across the US from Alaska down to California and from the Gulf up to New England.
With 8 more fishermen and 11x the production capacity, we have ramped up Seremoni Grade distribution.
We now have 8 species in 6 countries and are the first wild fresh black cod in a Tokyo auction in 13 years.
We have transformed the lives of our partner fishermen. Many of our partners double the margins they take home in an industry where they have to worry if they will be paid on time. With risky jobs and razor thin margins, they finally receive the support they deserve.
I'm excited for the next chapter of business that will unfold over the coming few weeks.





















