Roblox prioritizing shareholders over creators is not surprising at all; they are a public company, and that's their duty. If you want to understand the direction the company is heading, don’t look at the marketing aimed at creators. Read how they talk to investors vs how they talk to developers and artists. In investor communications, the focus is on scalability, efficiency, margins, and AI-driven growth. In creator-facing messaging, the word “AI” is often avoided entirely, replaced with vague buzzwords like “real-time dreaming” or “4D.” That disconnect is calculated. The strategy is clear, though: leverage developer and artist content to train their own AI labs and reduce dependence on human-created UGC over time. Whether that future arrives in 2 years or 10, the direction is obvious. At the end of the day, platforms under investor pressure look for ways to scale content creation without scaling payouts. It’s visible in earnings calls, investor decks, hiring patterns, and the language used, depending on the audience. Creators should pay attention because the story told to shareholders contrasts with the one told to them. What do I know? I've been on both sides: as a successful UGC creator and now as a UGC game/platform. I met with many of the big companies you can think of and was part of many discussions on monetization and business strategy for those businesses. I know this space from the core; I started from absolutely nothing and worked through every aspect of the business. But hey, that's just my personal opinion ;)