One Shephard. Two specialist ways to help you move forward.
Understanding defence markets and engaging defence audiences are different challenges. But both start with the same question: what really matters?
Shephard's Defence Insight helps organisations understand the programmes, markets, opportunities and news shaping the defence industry.
Shephard Defence Voice helps organisations understand, reach and engage the specialist audiences that matter to their business.
Behind both is Shephard's experience, expertise and curiosity. Different capabilities, connected by a shared commitment to find a better way for our customers to achieve their goals.
Shephard. Finding a better way.
A big market isn't necessarily an open market.
Headline market values can tell you the scale of investment. They don't always tell you where the opportunities are, how the market is changing or the latest influences.
Understanding the North American UAV and armoured vehicle markets means looking beyond the totals.
- Which programmes are already committed?
- When will procurement decisions take place?
- Where does the competitive landscape create barriers or opportunities?
- Which requirements might still be accessible?
All worthy questions, which a simple statistic won't be able to answer. At Shephard Defence Insight, we bring together market analysis, programme intelligence and specialist expertise to help organisations understand the context behind the numbers.
Because finding a better way to identify opportunities starts with understanding where they really exist.
Trusted defence intelligence starts with expert reporting and analysis.
At AUSA in Washington DC, Damian Kemp and Peter Magill have been sharing their thoughts on day one while following the latest industry developments and examining what they mean for the wider defence market.
Their work highlights an important part of what makes Defence Insight valuable: the combination of specialist defence journalism, independent research and experienced analyst expertise.
By looking beyond the headlines, our teams provide the context and analysis that help defence organisations understand evolving market priorities, identify emerging opportunities and make more informed strategic decisions.
This is how we turn industry developments into trusted market intelligence, helping our customers see opportunities earlier, understand markets with confidence and turn insight into action faster.
Watch our team's update from AUSA to see our expertise in action.
Better starts with asking better questions.
Behind Shephard's intelligence, journalism, content and campaigns are people who understand the defence industry and who know the value of looking beyond the obvious answer.
Experience helps us recognise what matters. Curiosity encourages us to look further.
It means asking whether the information is giving us the full picture. Whether we're reaching the right audience. Whether there's another perspective worth considering. Or whether an established approach is still the most effective one.
Across Shephard, different teams bring different expertise. But the thinking that connects them is the same. Keep asking: “Is there a better way?”
Because finding a better way starts with the people prepared to ask.
Finding a better way.
Experience shouldn't be a reason to stand still.
Shephard has specialised in defence for more than four decades. That experience gives us context. It helps us understand the market, recognise what works and know which questions are worth asking.
But experience is most useful when you're prepared to keep questioning what could be better.
A better way to understand an opportunity.
A better way to make sense of market intelligence.
A better way to reach the people who matter.
A better way to apply technology, expertise and creativity.
Sometimes that means doing something different. Sometimes the established approach is still the right one.
The important thing is to keep asking: "Can we find a better way?"
Spain accounts for 5% of European military UAV spending, broadly in line with its share of the continent’s wider defence market. What sets the country apart, however, is how much of that spending has already been committed, reflecting Spain’s earlier adoption of the capability.
shephardmedia.com/news/air-w…
German tech firm @quantumdrones has entered the maritime domain with the launch of its new Seavex USV and Subvex UUV. Shephard's Harry McNeil found out more in an interview with company VP Dirk Zademack. shephardmedia.com/news/naval…
In an exclusive interview with Shephard, a @KOGDefence spokesperson explained how Ukraine was perating modified Protector remote weapon stations originally supplied for armoured vehicles, with human operators authorising engagements from hundreds of kilometres away.
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A new report argues Britain would be better served concentrating investment in the @RoyalNavy, @RoyalAirForce and space and nuclear capabilities, rather than rebuilding heavy land forces already fielded by allies such as Germany and Poland.
shephardmedia.com/news/defen…
This year’s edition of the biennial @dvd_event at UTAC Millbrook had a focus on the @BritishArmyOff’s effort to replace its Land Rovers and Pinzgauers. The bidders for the vehicle requirement were all there in force, with Shephard catching up with several of them at the show.
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The @NAVAIRNews is rapidly moving a key V-22 Osprey safety upgrade towards wider fleet installation after awarding @BellFlight @Boeing a US$35.5 million contract. The latest order marks the next stage of efforts to improve safety, availability and maintainability of the aircraft through predictive maintenance.
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With the @Australian_Navy's Huon-class minehunters nearing retirement, questions remain over what capability will replace it and when. What is less in doubt is the growing role autonomous systems will play in Australia's future mine warfare capability. Shephard spoke with @Saab Australia and @DefenceAust.
shephardmedia.com/news/naval…
European counter-drone developers are securing early orders in the Middle East, but could slower domestic acquisition processes threaten to redirect production capacity, expertise and investment away from Europe?
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With the country's IMRH and DBMRH potentially years from service, India faces a widening rotary-wing capability gap that could drive further foreign purchases even as @HaeaLimited and @SAFRAN build the foundations of an indigenous successor.
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At its London technology summit, @thalesgroup UK argued that speed of integration, production and deployment will increasingly determine who wins. Shephard's Harry McNeil was at the event.
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Shephard correspondent Wilder Alejandro Sanchez spoke with executives from @SwarmAero, @TextronAviation and @MerlinLabs at this year’s @AFA_Air_Space Air, Space and Cyber conference to learn more about their new uncrewed aircraft concepts.
shephardmedia.com/news/air-w…
A US$184.25 million contract for Next Generation Electronic Attack Units advances the Growler’s modernisation as the US Navy confronts ageing systems, parts shortages and obsolescence. Shephard's North America editor Flavia Camargos Pereira reports.
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With the @AustSubAgency opening a new qualification pathway for local companies, businesses are competing for work supporting Virginia-class sustainment in Western Australia ahead of the arrival of Submarine Rotational Force-West.
shephardmedia.com/news/naval…
South Korea, Japan and Turkey are reportedly vying to supply a foreign-built frigate design to help address US shipbuilding challenges. Under Washington’s proposed “Finland Model”, the winning nation could gain access to the US shipbuilding industrial base through technology transfer, workforce development, supply chain integration and local production.
shephardmedia.com/news/naval…
The @PolarisGov Military 850 Voyageur 155 Crossover has secured orders from the @USArmy, @usairforce and @USMC, addressing demand for agile Arctic mobility with passenger, cargo and towing capacity.
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