when was the last time you clicked on content that did NOT have an image in it? Get visual if you want to communicate complex information well. A great example is the humble airline safety card. Read more on our blog buff.ly/2RsJPex

Communication tip: Take the information apart. Strip it down, separate it out, sift it through - which details sit under which broader headings? Read more on our blog. buff.ly/2RsJPex

When it comes to communicating complex information - simplicity always wins! Don't show everything. You may be given a stack of information, but maybe only one number in it is relevant - so only show that one. Read more on our blog buff.ly/2RsJPex

Great communication of complex information can happen seamlessly without words and using video. In this example from NATS, they make dry and abstract concepts very interesting here. buff.ly/2yju0OE

Clarity founder and director George Hulbert recently did a lecture at AUT on communicating complex information. Read some key take-aways from that lecture. buff.ly/2RsJPex

What happens when you let old age pensioners interrogate the founder of Facebook? This week's blog shares a few good laughs along with our views on the future of Facebook...theclaritybusiness.co.nz/blo… #socialmedia #pr #advertising #facebook

Do you snore? Does your partner? Great to see Frances Anderson from Patney on The AM Show this morning talking about what you can do to control snoring. #snoring #snoringsolution #sleep #WorldSleepDay #newzealand #pr

You won't believe what clickbait can do for your business! Are you a sucker for clickbait headlines? Annoying as they can be, there's some merit in using them... theclaritybusiness.co.nz/blo…

Which #politician do you think this #emoji represents? George Hulbert (@Clarityclarity) has a clever take on emojis and the #National party. Intrigued? theclaritybusiness.co.nz/blo… #nz #pr #blog

Advertising fails! This week's Super Bowl highlighted what not to do. Many organisations are also guilty of falling into this trap... theclaritybusiness.co.nz/blo…