With so much volatility in the AI trade, @Meta's AI asst. app #Muse is still making waves, with more than 10M downloads in the first 35 days across the US and Canada. Even more, after 14 days, the app's retention rate was at 23% in the US - again, higher than @Claudeai which maintained a 17% rate when launched. Want to hear more updated muse numbers and the latest on the app of the moment? Check out our VP of Insights, Seema Shah on @Bloomberg from Oct. 16th. Full segment below👇

A bit of back-of-the-napkin math showed @Target's Back-To-School campaign in July and August delivered 781M retail media impressions, down 66% YoY. Read the blog 👉 okt.to/yZd8jh Target also cut back-to-school messaging across all activity, falling from over one-third, to 24% of all impressions. @Facebook remained Target's top BTS channel in 2026, though share of impressions fell 14% from last year, while @Instagram picked up the slack, jumping 13%. However, it wasn't all negative news - @Crayola "drew" (yes, we said it) the top advertiser spot across Target's BTS campaign with 94M impressions, the highest total for any leading advertiser in the last three years. Want to see how Target's retail media affected other channels, and how brand partnerships took center stage? Check out our latest blog with the link above! #retailmedia #RetailMediaNetworks #backtoschool #DigitalAdvertisingInsights #Target

Get Juiced! We're heading to the Association of National Advertisers Masters of Marketing next week (Oct. 20th) in Orlando, and we've got a LOT to talk about. @Google Search Ads, Podcast Ads, @ChatGPT Ads, and #RetailSearchInsights - that's a lot to squeeze into one post. Our team will be on-site, ready to demo and chat about all our new products and ad channels, along with our mainstay comprehensive digital insights across mobile app, Pathmatics digital advertising, and web. And yes, we're actually serving up some sweet, Sensor Tower cold-pressed at our juice bar-themed booth! You can't miss us - just look for the line of thirsty execs ready to take their competitive strategy to the next level! We'll see you there! #CompetitiveInsights DigitalAdvertising Insights #ANAMasters2026 #MastersofMarketing2026 #PodcastAds

Preparing for the 2026 holiday season? 🎅☃️ Start here for inspiration to inform your next big campaign: okt.to/vIzJFQ This blog takes a deep dive into the highest-performing seasonal creatives from @The Coca-Cola Company, @L'Oréal, and @The Hershey Company. Dive into spend and impressions data from last year's ad frenzy to see what might work for your brand as we head into the colder months.

The bad news: global inflation is rising. The silver lining? Consumer finance apps are on the rise. 📈 𝗖𝗮𝘀𝗵 𝗜𝗻! 𝗙𝗶𝗻𝗮𝗻𝗰𝗲 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 𝗥𝗲𝗽𝗼𝗿𝘁 𝟮𝟬𝟮𝟲 (🔗download it here: okt.to/du1zhj) illuminates the world of mobile finance through a look at app and advertising data from the last year. Our deep dive into the space provides marketers, brands, and investors with an inside look at how people are engaging with these apps, which subgenres are seeing the biggest gains, and where the industry is heading.  #PersonalFinance #AppData

Are you down with MCP? You can be. Demo Sensor Tower's new MCP server 👉 bit.ly/4jhkQKy Sensor Tower's MCP server is making waves with 100+ customers and counting. With a subscription, you can now access Pathmatics Digital Advertising, Mobile App Performance, Web, and Video Game Insights without ever leaving your favorite LLM. Get the same rich insights you would from logging into the Sensor Tower platform - the connected MCP server pulls our enterprise data, rich insights, and analysis into your @ChatGPT, @Claudeai, @MSFTCopilot, or @GeminiApp chatbot with natural-language prompts. And, how do you promote new #AI innovation in 2026? You remake an early 90's rap song, of course. For all our Gen Alpha followers out there - this is what your parents were jamming to before digital insights were even a thing. #MCPServer #MCP #DigitalInsights #CompetitiveInsights

Your search has ended! Our newest report – Decoding Retail Search 2026: A Data-Driven Playbook for Marketers, has arrived!   Download the report 👉 okt.to/OpHk5D   Retail search has become the centerpiece of #RetailMedia, expected to account for over 65% of US retail media advertising in 2026. That’s a massive opportunity for brands to place sponsored products directly within retailer search results, connecting advertisers with shoppers who are already primed to buy.   Utilizing Sensor Tower’s #RetailSearch and Retail Media Insights across @Walmart, @Target, and @Instacart, our Retail Search Report uses category and keyword case studies to tell the deeper story of search. Inside you’ll find out:   🔎 How keyword strategies vary widely within the same category, including competitors’ brand names   🔎 Why search demand is always shifting with search volume rising and falling with the seasons. Brands need to track always-on keywords and seasonal trends to understand emerging opportunities   🔎 Every retailer is its own battleground as brand rankings, SOV, and keyword activity can differ considerably across Walmart, Target, and Instacart, leaving each to tailor their own unique strategy   #Petfood, #beauty, #icecream, #coffee, and more – analyze consumer search demand, keyword strategies, search position, and cross-retailer strategies that will supercharge your competitive digital ad and retail search strategy. #DigitalAdvertisingInsights #Retail #RetailMediaNetworks #CompetitiveInsights

"She is wicked, wicked smart when it comes to what we're actually doing with our technology." We couldn't agree more, @tomkeene! Our VP of Insights, Seema Shah took to the airwaves once again with @BloombergRadio to talk about #Muse, @Meta 's new AI assistant. How does Muse compare with Claude, ChatGPT, and other agentic shopping agents, and AI assistant apps across the category? How much personal identifying information are we giving up for these kinds of apps? There's a lot to talk about. Check out the full segment below. #Museapp #Meta #AI #AIAssistants #CompetitiveInsights

The #Scream franchise is one of the most iconic in scary movie history. 😱 And ahead of the seventh installment's release earlier this year, @Paramount went all in on its advertising budget. Here are the demographics (by age and income level) that the studio marketed the movie to most heavily — with a heatmap straight from Audience Insights. #Scream7 #AdvertisingData

🎙️Testing...is this thing on? Sensor Tower's newest ad channel is almost here - Podcast Ads! Projected to surpass $3B in ad spend in 2026, our newest digital channel gives you insights into a significant piece of your competitors' digital marketing strategy. What you can expect: 🎙️ Coverage across all podcast platforms in the US, UK, Canada, and Australia 🎙️ Impression and spend estimates, and ad placement details dating back to Jan. 1, '25 from an average of 50k podcasts per month 🎙️ Insights into which podcasts are running specific ads, and if the host reads the ad 🎙️ Listen to the creative itself And more! Mark your calendars. Podcast ads are turning on in October. #DigitalAdvertisingInsights #CompetitiveInsights #podcasts #PodcastAds

There's a lot going on in the MENA region. And if you missed our joint report with @Bidease - The 2026 Middle East App Growth Report - we didn't want you to be left behind. Read the report 👉 okt.to/CNohtW Combining #Bidease survey data from over 400 senior marketing leaders with Sensor Tower's Mobile App Insights across Saudi Arabia, UAE, Egypt, and Qatar, this report offers a comprehensive analysis of season shifts, app growth signals, installs vs. engagement, and marketer responses with a deep dive into MENA's app economy. Download it for free with the link above! #MobileAppInsights #CompetitiveInsights #MENA #MobileApps #partnership

@Ulta Beauty ran 149 unique beauty ads on @ChatGPT this past year. @Amazon ran 1. 💄💅 That gap says a lot about how beauty retailers are spending right now. Sephora and Ulta are leaning into social platforms and newer channels like ChatGPT and Pinterest, while Target, Amazon and Macy's put most of their beauty budgets into OTT. Read more on our site: okt.to/ocTI86 #BeautyBrands #adspend