@Semcasting

Semcasting provides #marketers with #Data and #AudienceTargeting solutions that reach nearly 100% of online home, education, and business users.

 North Andover, MA
semcasting.com/?utm_source=Twitter&utm_campaign=Bio
Joined August 2009
  • Tweets1.7K
  • Following2.7K
  • Followers990
48Media
Replying to @MediaPost
@MediaPost 's @LaurieSullivan covered Semcasting’s integration of @sales_ntel #B2B intelligence data into ADS! This integration empowers #marketers improve their top of funnel prospect quality, scale of coverage and digital reach! Learn more at: semcstg.com/3FVUdGJ

Data & Programmatic Insider: Semcasting Agreement To Offer B2B Marketers Technographic, Contact...

"The agreement with SalesIntel lets us take the job title data, identify the household and open the media mix for B2B advertisers," says Mike Skladony, Semcasting GM, consumer services, adding: "Now...

mediapost.com
1
2
235
Newsletter - Match Rate, Issue #4 semcstg.com/47CZBvJ

Newsletter - Match Rate, Issue #4

Explore the complexities of identity resolution and measurement discrepancies in ad tech, highlighting the need for better vendor transparency and accuracy.

blog.semcasting.com
2
Open Enrollment's Hidden Targeting Problem: Reaching the Right Households Before the Window Closes semcstg.com/3VW3fOL

Open Enrollment's Hidden Targeting Problem: Reaching the Right Households Before the Window Closes

Discover how deterministic identity resolution can optimize Open Enrollment targeting, ensuring you reach eligible households on day one of the enrollment window.

blog.semcasting.com
Newsletter - Match Rate, Issue #3 semcstg.com/4hPEsTy

Newsletter - Match Rate, Issue #3

Explore the complexities of identity resolution and measurement discrepancies in ad tech, highlighting the need for better vendor transparency and accuracy.

blog.semcasting.com
1
Newsletter - Match Rate, Issue #2 semcstg.com/4yB3XiG

Newsletter - Match Rate, Issue #2

Explore the latest updates on identity resolution, data privacy laws, and how Apple's Safari changes affect ad serving and audience targeting strategies.

blog.semcasting.com
3
Newsletter - Match Rate, Issue #1 semcstg.com/4z8hj5X

Newsletter - Match Rate, Issue #1

Explore the impact of Apple's Safari block on The Trade Desk and learn the importance of deterministic identity resolution in digital marketing strategies.

blog.semcasting.com
39
What AdTech Refuses to Accept about the IP Address semcstg.com/47RHy4M
30
Measurement Can Be Simple: Clarity Drives Success in Retail Media semcstg.com/42O9Nzk

Measurement Can Be Simple: Clarity Drives Success in Retail Media

Simplify your retail media measurement with Semcasting's transparent, accurate, and real-time tools, driving true business results and eliminating confusion.

blog.semcasting.com
21
CTV Advertising: Who's Winning Here? semcstg.com/4oF1rnb
16
My Vacation Was Great, Except for the Ad That Wouldn’t Quit semcstg.com/4f03eP6

My Vacation Was Great, Except for the Ad That Wouldn’t Quit

Repeated ads during our vacation. Discover how Semcasting's Identity ToolBox can prevent ad fatigue and optimize your ad spend for better audience targeting.

blog.semcasting.com
5
Scaling Creator Campaigns: How Identity Resolution Unlocks Full-Funnel Impact semcstg.com/3Hw3Bo5

Scaling Creator Campaigns: How Identity Resolution Unlocks Full-Funnel Impact

Uncover how identity resolution transforms influencer marketing, linking engagements to measurable business outcomes with Semcasting’s SpotLight solution.

blog.semcasting.com
4
Tired of last-click attribution and delayed reports? 📉 It’s time to fix your measurement strategy. 📘 Download Beyond the Report to see how top marketers track ROI across platforms in real time. 👉 semcstg.com/3RmY4lh

ebook-beyond-the-report-measurement

Master your campaign performance with insights on attribution, KPI alignment & real-time data analysis. Download eBook to optimize your marketing strategy.

semcasting.com
13
Save the Date for September 20! Join us and @R2DataDriven for our #webinar - Discovering B2B Identity & Challenging Assumptions - and explore the untapped potential of #programmaticadvertising beyond performance metrics! Reserve your spot today athttps://semcstg.com/3Pc5iqSn #b2b
1
62
We have joined forces with @R2DataDriven to bring you a #webinar exploring how identity resolution supports #B2B marketing and dispelling common misconceptions related to #programmatic advertising. Mark your calendars for September 20:semcstg.com/3Pc5iqS
52
Check out Michael Skaldony’s article in @DG_Report where he details how technographic data can help B2B marketers looking to increase engagement, generate leads and ultimately drive revenue: semcstg.com/3KTmMXB #B2BInfluencers #TechnographicData #B2Badvertising
42
Curious about reaching #B2BInfluencers? It's all about account-based marketing! Concentrate your efforts on high-value accounts and the individuals most likely to buy. Dive into the @destinationCRM article to level up your marketing game: semcstg.com/3qdcBpf #B2BMarketing

Account-Based Marketing Refines Its Focus

Individual buyers will continue to replace larger accounts as marketing targets.

destinationcrm.com
31
Want to ace your marketing game? It's time to tackle the “adtech tax,” #measurement, and #attribution challenges head-on! #Audience holds the key to success. Read CEO & Founder Ray Kingman’s article in @SmartBrief to conquer these hurdles: semcstg.com/3NQc9an
29
To make a lasting impact in the B2B landscape, #advertisers must think beyond the decision-makers and start targeting the true influencers surrounding them. Discover the secrets of leveraging #B2Badvertising initiatives to optimize your media spending. semcstg.com/3SItaUf

Beyond Decision-Makers: Why And How To Target Influencers In The B2B Buyer Journey

Beyond Decision-Makers: Why and How to Target Influencers in the B2B Buyer Journey

b2bnn.com
22
Travel marketers, it's time to get smart with your messaging. Say goodbye to wasted #impressions and hello to precision #targeting. Want to know when, where, and which travelers are actually exploring? Discover how in this @ANAmarketers article. semcstg.com/3XLJ0ih

How Inflation Influences Travel Sentiment

As we emerge from the pandemic, it’s only right to assume individuals will be more likely and willing to travel. According to Statista, the travel and tourism market is projected to reach $175.4...

ana.net
16
Semcasting Inc. retweeted
SalesTechStar@SalesTechStar22 Jul 2023
Dan Green, Chief Revenue Officer at @Semcasting highlights the importance of building trust when trying to strengthen customer-brand business relationships in this quick chat:ow.ly/Y6Lm50Pi8G6 #salestech #sales #B2Bsales #B2B #Semcasting

SalesTechStar Interview with Dan Green, Chief at Semcasting

One of the most essential fundamentals for driving sales and overall success, in both business and life, is active listening. This involves attentively listening to the needs and wants of customers,...

salestechstar.com
1
35
The countdown to the 2024 presidential election has begun! Take charge of your #voterdata like never before, ensuring complete transparency and privacy compliance with ADS! Discover more about our digital #politicalcampaign solutions: semcstg.com/3bClwcP

Semcasting Digital Campaign Solutions for Politics

Semcasting is experienced in event targeting, media optimization, and audience targeting for all stages of the campaign cycle – fundraising, persuasion, and Get-Out-The-Vote (GOTV). AudienceDesigner...

semcasting.wistia.com
21
Load more