Create. Control. Code. Reinventing software design for the AI era.
The Netherlands
Joined May 2021
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From Pixar’s too-perfect 3D to 'Lost Cat' posters that felt more human, this one’s about what should stay human in the age of AI.
We break down the difference between AI augmentation and automation and why so many tools are solving the wrong problem.
youtube.com/watch?v=4OFnrE10…
Automation replaces. Augmentation enhances.
This episode explores how AI can raise the floor by removing repetitive tasks, while empowering people to make better decisions, move faster, and stay focused on the problems that matter.
youtube.com/watch?v=ipkGQVyQ…
Design is about exploration — not just execution.
In this short clip, our CEO Andrei Herasimchuk explains why the best design work starts long before anything is drawn.
Before a single pixel hits the screen, great teams dive deep — exploring, questioning, and learning.
Join our Founder & CEO Andre Herasimchuk for a first look at our alpha release—a new AI-powered design tool built around components and modern design systems.
Want to try it yourself?
Sign up for early access to the Seldon Alpha at seldon.digital
Join Andrei and David as they dive into the shift that’s transforming creative work.
Design isn’t about polishing pixels—it’s about understanding problems.
What’s stopping your team from spending more time in the problem space?
youtu.be/yCwreHn9vNE
Ever wondered what it takes to reinvent a design classic? Our CEO Andrei Herasimchuk shares how a dedicated year of redesign and thoughtful integration of new ideas helped craft a product made to last.
Our pilot episode of The Seldon Plan is now live! In this podcast, Andrei Herasimchuk and David Notté break down the digital design evolution—from the era of pixel-by-pixel work to today’s focus on solving real problems with AI.
open.spotify.com/episode/3vn…
ALT The Seldon Plan - A look into the past, present and future of Digital Product Design