
Mom/Wife. Analyst. Speaker, Workshop trainer. Love Marketing & helping businesses grow!! @KeapGrowing @MyPlusThis @CustomerHub @eWomenNetwork
Calgary, AB Canada
Joined April 2012
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When your marketing automation tool doesn’t integrate smoothly, you risk duplicated records, outdated data, and misaligned communication across marketing and sales teams.
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#MarketingAutomation #GrowingFast #EmailMarketing
This case study explores the ways that Keap was able to systematize all ticketing-related activities.
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#LiveEvents #AnnualEvent #MovingParts
Final solution: We went with Event Espresso ticketing software.
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#LiveEvents #AnnualEvent #MovingParts
"A: Marketing automation allows you to personalize your marketing messages by using customer behavior data and customer profiles to tailor your communications, ensuring that your messages are relevant and engaging to each individual recipient." lttr.ai/ApBkK
Conversely, selecting the wrong one can lead to wasted resources, inefficient workflows, and ultimately, a negative return on investment (ROI) for your marketing automation strategy.
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#MarketingAutomation #GrowingFast #EmailMarketing
Tracking multiple ticket types and various guest types is not easy in any CRM system.
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#LiveEvents #AnnualEvent #MovingParts
"A: Some marketing automation best practices include segmenting your audience for targeted marketing, testing and optimizing your campaigns regularly, integrating with your CRM system, and continuously analyzing customer data to improve your strategies." lttr.ai/AipdC
But we focused on the quickest way to increase revenue, which was by fixing the ticketing issues.
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#LiveEvents #AnnualEvent #MovingParts
EMAIL NUMBERS ONLY:Reduced time to deliver to 10 minutes/week.Reduced Opt Out rate by12%Increased open rate by 3.03%Increased Click rate by 2.70 %
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#LiveEvents #AnnualEvent #MovingParts
"Some common pitfalls include failing to clearly define your marketing automation strategy before selection, neglecting to consider user experience, and underestimating the importance of integration with existing systems like your CRM" lttr.ai/AgbWn
This lifetime deal on ResumeUp.AI is so good I had to tell you about it. appsumo.com/s/5pvglr2/
All Ticketing issues were handled before reaching Keap software through Event Espresso.
Read more 👉 lttr.ai/AfzPT
#LiveEvents #AnnualEvent #MovingParts
The $6 Billion Decision. Why Picking the Wrong Marketing Automation Platform Costs More Than Just Budget
Marketing automation is a $6.6 billion industry and growing fast. Yet, 54% of companies say they’re 𝗥𝗲𝘁𝘄𝗲𝗲𝘁 𝘁𝗼 𝘀𝗽𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗱! rfr.bz/tc2030a
"The wrong marketing automation choice can disrupt the customer journey by delivering irrelevant messages, failing to nurture leads effectively, or creating a disjointed experience across different marketing channels." lttr.ai/AfyIF
#MarketingAutomation #GrowingFast
This made it easier for both templating and creating a landing page for each event.Recording the purchases inside of Keap allowed us to automate the payment of the chapter fees for ticket sales.
Read more 👉 lttr.ai/Afiay
#LiveEvents #AnnualEvent #MovingParts
"A: There are several types of marketing automation, including email marketing automation, social media automation, lead generation tools, and customer relationship management (CRM) systems that help you nurture leads and manage customer profiles." lttr.ai/Afh0c
[Case Study] Live events management reduces tech overwhelm by systematizing. Saves 30% of the time on tech while increasing open rate by 3.03%
▸ lttr.ai/AfXzO
#LiveEvents #AnnualEvent #MovingParts
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