If you’re bad at marketing still do it. If you're bad at sales still do it. If you're bad at product still do it. If you're bad at storytelling still do it. If you're bad at branding still do it. Everyone isn’t great at first. Experience is how you become great.

Startups are built by generalists. Then later scaled by specialists.

You can launch a startup in a weekend. Create a landing page. Write the problem you’re solving clearly. To a really specific customer. Reach out to people for calls. Try to get some precommitted sales. Validate your product before building. Not easy but not impossible. – at San Mateo, CA

Build an audience before a startup. You’ll have an “unfair” distribution model ready to go which increases your startups chances of success. How? - Create a podcast - Post on social - Write a blog - Make YouTube videos - Be yourself - Be consistent It ain’t rocket science.

When your startup speaks to everyone you end up speaking to no one. When your startup tries to solve everyone’s problems you solve none. Be specific about who you serve and solve one problem really well.

Your job as CEO of a startup isn’t to do all the work it’s to assemble a team to do all the work way better than you ever could. – at San Mateo, CA

You don’t need to build a billion dollar startup to be successful you know. If you’re happy, able to pay your bills, you’ve basically won the game. Don’t let anyone tell you otherwise. – at San Mateo, CA