Co-Founder of Man of Many (@manofmany) and a CFA Charterholder.
Sydney, Australia
Joined January 2010
- Tweets1.3K
- Following617
- Followers1.1K
- Likes8.5K
Scott Purcell retweeted
Alfa Romeo just found its heart again.
Meet the Cuorerosso, the concept car @alfaromeo unveiled at the 2026 Paris Motor Show. It isn't a preview of a production model. Alfa calls it a manifesto for every car it builds next.
It's a 2+2 coupé, 4.7 metres long and just 1,331 mm high, with a Coda Tronca tail, rear-hinged doors you open with a touch control on the roof, and a drag coefficient of 0.28. The paint is a new Liquid Ink Red that shifts to black as the light moves across it.
Inside you get hand-finished @poltronafrau nubuck, a dashboard fabric developed with @lunarossaprada and inspired by ocean racing gear, steer-by-wire, and a dash layout that draws on the 1967 33 Stradale. Alfa imagines the top version with a 2.9 V6 full-hybrid and Q4 all-wheel drive.
The road cars it inspires will run up to 4.7 metres long, cover electric and hybrid, and leave room for Quadrifoglio versions.
#AlfaRomeo #Cuorerosso #ParisMotorShow
ALT Red Alfa Romeo Cuorerosso concept car in front of a concrete wall.
ALT Red sports car with sleek design on a concrete urban street.
ALT Red sports car parked in front of a villa beside a lake.
ALT Red Alfa Romeo car viewed from the rear in a modern outdoor setting.
Scott Purcell retweeted
New Balance, Hamilton and more
New Balance Maxey V1 · Octo Blue Añejo Cristalino Tequila · Hamilton American Classic Cushion Mechanical 34mm · Who Gives A Crap Spooky Edition · Raymond Weil Millesime Jubilee Chronograph · Charlie Chaplin Estate…
manofmany.com
ALT Smartphone with e-reader and a person holding sneakers.
ALT Person with braided hair holding New Balance sneakers over shoulder on black background.
ALT Beaded skull with orange and blue patterns on a wooden surface.
ALT Hamilton watch with brown strap on blue background.
Scott Purcell retweeted
Man of Many's 2026 Guide to GEO is out. Close to 50 sources on where AI recommendations actually come from, and which tactics move them. Thanks @mumbrella and @AdNews for the coverage.
Guide: advertise.manofmany.com/2026…
Scott Purcell retweeted
Every time a major global brand redesigns its logo, the internet responds with immediate outrage.
We saw it when Jaguar overhauled its classic emblem, when Pepsi spent millions for a subtle curve tweak, and when Airbnb faced endless backlash for changing its badge. Yet without fail, the internet outrage lasts about forty-eight hours before everyone forgets and accepts the new look as the new normal. Now, McLaren (@mclaren) enters the rebrand conversation by unifying McLaren Automotive (@mclarenauto) and McLaren Racing (@mclarenf1) under an evolved global identity.
The new wordmark draws inspiration directly from the sign above the original McLaren family Service Station in Auckland, New Zealand, where founder Bruce McLaren built his first race-winning car. Rather than tearing up its roots, the refresh retains iconic elements like the Speedmark, Papaya orange, and the classic Speedy Kiwi emblem.
Is the new McLaren logo a genuine upgrade, or will this be another rebrand outrage that people forget in a week? Drop your thoughts below.
#McLaren #Formula1 #CarCulture #Supercars #Motorsport #AutomotiveNews #DesignRebrand #GraphicDesign
ALT Rear view of a red McLaren supercar with new logo.
ALT New and old McLaren branding logos side by side.
ALT Black and white photo of a vintage gas station with classic pumps and a car.
ALT Infographic comparing old and new logos for Jaguar, Pepsi, and Airbnb with commentary on public reactions.
Scott Purcell retweeted
Speed x John Ternus is the link up of 2026?! 🤔
The new iPhone Duo is lookin’ pretty tough.
#apple #ishowspeed #iphone #johnternus #tech
Scott Purcell retweeted
Balancing work, life and parenting is tougher than ever. We are launching Daddies, a new #podcast exploring modern #fatherhood. manofmany.com/culture/daddie…
Scott Purcell retweeted
When your toddler repeats the ONE word they shouldn't 😳
This is just a fraction of the chaos we unpack on Daddies, a brand-new podcast from Man of Many exploring the real, hilarious, and unfiltered side of fatherhood.
🎙️ EPISODE 1 IS LIVE NOW! Stream the full episode on Spotify, Apple Podcasts, or YouTube.
pod.link/6804513711/episode/…
#DaddiesPodcast #ManOfMany #Podcast #DadLife #ParentingFail #DadBrain
Scott Purcell retweeted
🎙️ New podcast: Daddies, by Man of Many
We're launching our first podcast, and it lands on Father's Day.
Two dads. Two completely different paths to fatherhood. With celebrity guests and all the stuff nobody warns you about.
Rob Stott, our Editor-in-Chief, is raising a daughter with his husband via surrogacy. Marcus Hurley is a single dad navigating co-parenting. Same job, two very different routes to it.
This isn't a tips-and-tricks parenting show. Nobody here is going to tell you how to raise your kids. Each episode takes one piece of modern life, fitness, friendships, work, money, identity, guilt, and asks what actually happens to it once a kid is in the picture.
👀 Trailer drops tomorrow. Episode one lands Sunday 6 September.
Follow now, and the first episode arrives automatically 👇
🎧 Spotify: open.spotify.com/show/4JqZSI…
🍎 Apple: podcasts.apple.com/au/podcas…
📱 Any other app: pod.link/6804513711
ALT Two men stand confidently with arms crossed in front of a doodle-filled orange background.
Scott Purcell retweeted
“We ingested 20M URLs, trained a proprietary embedding model, ran 47 regressions, controlled for 300+ variables, and applied a novel entropy-weighted citation index to determine what the top LLM-recommended brands have in common.
The answer is… wait for it…
They rank well in search engines, have a Wikipedia page, and get talked about on Reddit.”
🤯🤯🤯
Scott Purcell retweeted
Opus 4.8 vient de sortir. C'est le modèle le plus puissant pour le SEO qu'Anthropic ait jamais sorti. Mais presque tout le monde va l'utiliser de travers.
Voici comment vraiment faire du SEO avec :
Long contexte, raisonnement multi-étapes solide, excellent usage des outils. Il peut faire tourner de vrais workflows SEO de bout en bout, pas juste sortir des conseils génériques.
Seul souci :
La plupart des gens essaient de faire TOUT leur SEO dans une seule conv Opus géante.
Voilà ce qui se passe généralement :
→ Ils entassent stratégie, mots-clés, concurrents et rédaction dans une seule conversation
→ Le contexte devient une bouillie et le modèle perd le fil
→ La sortie redérive vers des best-practices génériques, pas leurs vraies données
→ Ils obtiennent des articles qui se lisent bien mais ne rankent sur rien
→ Résultat : le modèle SEO le plus puissant du marché, gâché
Ce n'est PAS comme ça qu'on utilise Opus 4.8 pour le SEO.
La solution : découper le travail en deux phases et utiliser le bon outil pour chacune.
Phase 1 : Stratégie (visuel, one-off) dans une UI dédiée
Tu explores de la donnée et tu prends des décisions, donc tu veux que ce soit posé visuellement.
Lance trois plays dans l'app :
→ Recherche de mots-clés, classés par volume x difficulté x potentiel business
→ Analyse concurrentielle, la photo complète en un seul aperçu
→ Une roadmap par phases : quick wins, moyen terme, long terme
À la fin tu as une liste de mots-clés priorisée, une vision concurrentielle claire, et un calendrier de contenu.
Phase 2 : Production de contenu (scalé, récurrent) avec Opus 4.8 + MCP
C'est ça le déclic. Opus 4.8 c'est le cerveau : raisonnement, structure, écriture on-brand.
Le MCP c'est la couche de données live : SERPs, données mots-clés, ta GSC, le contexte de ton site. Ensemble, Opus écrit, mais chaque décision est ancrée dans de la vraie donnée au lieu de best-practices hallucinées.
Ta boucle hebdo devient :
→ Tu ouvres une nouvelle conv Opus 4.8
→ "Écris l'article de cette semaine ciblant [mot-clé de ma roadmap]"
→ Opus tire la donnée live via le MCP, construit le brief, écrit, optimise
→ Tu relis, tu ajustes la voix, tu publies
La règle du pouce :
Tu réfléchis, tu décides, tu explores ? L'UI. Visuel, one-off, stratégique.
Tu produis, tu répètes, tu scales ? Opus 4.8 + MCP. Rapide, ancré, constant.
La stratégie c'est un tableau blanc. La production c'est une ligne d'usine.
Ce que c'est : le système exact en deux phases pour faire du SEO avec Opus 4.8 (avec le system prompt complet du moteur de contenu).
Ce que c'est PAS : un énième avis tranché sur "le meilleur modèle IA pour le SEO".
-----
Tu veux le setup complet avec le system prompt ?
1. Follow moi
2. Commente "OPUS" en-dessous
3. Reposte ça
Scott Purcell retweeted
Also to be clear, I'm super pro AI. I like AI doing redundant, manual tasks. I like AI summarizing. I like AI tone checking an email I'm overthinking. I like Claude ripping through 100+ code bases in minutes that would take me weeks and I'd still be missing things. But I reject "removing humans e2e" as being a north star goal, bc AI can not produce things innately human that add value: new lived experiences, trust and reputation, new ways of thinking of things, smashingly good humor
I strongly reject goals or cos that shill removing humans completely. That isn't a long term strategy for #GEO or #SEO, imo
GEO is mostly bullshit. I read every credible study. Lily Ray, Rand Fishkin, Ahrefs, SE Ranking all say the same thing: it's repackaged SEO with a dashboard tax. Full report below. @lilyraynyc @randfish @gaetano_nyc @RyanJones
Scott Purcell retweeted
I AM QUITTING MY JOB TO GO FULL IN CLAUDE
Just asked him to:
"Analyze misspriced Polymarket markets opportunities for arbitrage and find wallets that are using it to copy"
Turned $2K into $12K in one night
Monitored ~1k+ wallets
I just realized that there are many arbitrage bots that I can't beat without code knowledge
But I can find them and copy
So Claude created a monitoring terminal and copytraded found wallets using TG copytrading bot
It's not a script and not even the bot, it's an AI agent that is improving with each found wallet
Fetching wallet behaviour, how it's trading, arbitrage, what's sized and timings
70% win rate, 7 wallets copytrading rn from ~500 monitored, bot never paused, never gambling, just math and profit
Giving This Free for 24 hours. To get it:
1. Comment the word 'Claude'
2. Like and Retweet this post
3. Follow me @marryevan999 (so i can DM you)
Scott Purcell retweeted
Set up Claude Opus 4.6 for GTM work. Create client deliverables in minutes. Analyse campaign data automatically.
Fast. Accurate. Reusable.
I made a step-by-step playbook anyone can follow in minutes
To get it, just:
→ Like + Repost
→ Comment "CLAUDE"
→ Follow me (so I can DM)
Scott Purcell retweeted
$600k+ in 45 days from cold email
And before you roll your eyes, no, it wasn’t from the clown strategies people keep selling on this app.
The funniest part:
We didn’t change our offer, or hire closers, or optimize the funnel.
We just stopped doing the 3 things every guru swears by.
Here’s what actually moved the needle:
• no more scraping garbage data
• no more writing essays disguised as emails
• no more “personalization” that reads like a stalker wrote it
Instead, we built a workflow that did one job:
get the right person to reply without making them hate us.
Industry hates this take, but whatever —
90% of cold email advice floating around is written by people who haven’t booked a meeting since 2019.
We ignored all of it.
Revenue went stupid.
If you want the breakdown — data, targeting, scripts, everything —
Comment “600” + Like + Repost.
(must follow for DM)
Scott Purcell retweeted
🇦🇺 From Ash Barty's dominant victory to Dylan Alcott turning Melbourne Park into his personal playground—relive the top 14 Aussie moments at the Australian Open that gave us all goosebumps! @Barty @DylanAlcott #TennisAustralia #AustralianOpen manofmany.com/entertainment/…
— Elliot Nash
Scott Purcell retweeted
#MediaMovement: Rob Stott is the new Editor in Chief at @manofmany.
If you’d like to get media movements in your inbox, subscribe here: engage.medianet.com.au/media…
Scott Purcell retweeted
Australian men’s lifestyle publisher Man of Many has appointed former Apple News editor Rob Stott as its new editor-in-chief. Stott will lead a strategic push on original video and audio content across socials
Scott Purcell retweeted
Our list of the 10 most-read articles on @ManofMany in 2025 is here! From the best summer fragrances to @AustralianOpen prize money and @Rolex price hikes, these are the stories you loved. Dive in now! 📰 #MensLifestyle #TopReads
manofmany.com/culture/most-r…
