3min practical marketing insights 💡 based on scientific research 🎓 No opinions or sketchy data ❌ Subscribe for $0 | By @tdmckinlay
Joined October 2020
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🎓 Genuine disability inclusion is not only good for society, it’s a win-win. It makes people like you more, and more likely to choose your product 👇
🔬 Researchers ran 9 experiments with over 4,500 participants testing ads with disabled models.
Research: Cossu, M., Estes, Z. & Vosgerau, J. Beyond Visibility: The Disability Inclusion Effect in Advertising.Journal of Marketing (April 2026).
3min practical Science Says insight:
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Scientific research by Cossu, M., Estes, Z. & Vosgerau, J. (April 2026):
doi.org/10.1177/002224292614…
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🎓 AI influencers feel inauthentic, so people engage with them less. That is, unless you show them hanging out with real people 👇
🔬 Researchers analyzed over 9,500 posts and ran 4 experiments.
🧠 Why it works
- We know AI influencers cannot experience products in real life
- So we see them as less trustworthy and authentic
- Seeing them do human things humanizes them
3min practical Science Says insight:
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Scientific research by Rizzo, G. L. C., Ordenes, F. V. & Berger, J.:
doi.org/10.1007/s11747-026-0…
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🎓 New research settles the argument:
Here’s the proportion of in-person vs remote B2B sales meetings that works best 👇
3min practical Science Says insight:
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Scientific research by Ergun, D. & Schmitz, C.: doi.org/10.1177/109467052614…
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Be VERY specific with your product names.
People will be up to 9.5% more interested in buying 👇
🔬 Researchers ran 4 experiments comparing specific product descriptions with general ones. They found that:
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3min practical Science Says insight:
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Scientific research by Jin, Y. and Zhao, J.: doi.org/10.1002/cb.70208
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