Proud father, travel junkie, crusader on a mission to reinvent school food.

Greenville, SC
Joined July 2012
Replying to @SchoolFoodRocks
@SchoolFoodRocks knows how to make school meals shine! 🎶✨ Through creative resources and ideas designed for school nutrition professionals, they’re helping programs celebrate their work and show the world why School Food Rocks. Thank you for being a Diamond Sponsor!
1
1
31
Joe Urban retweeted
Need help or have a question? Our Success Team is here for you! Many have been in your shoes as Registered Dietitians, Food Service Directors, and Menu Planners. They’re ready to talk through challenges and help you find a solution that works for your program.
1
2
117
Joe Urban retweeted
Heading to #SNIC26? Join Kim Coleman from Health-e Pro, Joe Urban & Lauren Couchois from @schoolfoodrocks, and Jeff Dodge from K-12 Food Solutions to see how production records can help you improve ordering, cut waste, and drive smarter menu decisions. You don't want to miss it!
1
3
139
Joe Urban retweeted
Production records get filled out, filed, and forgotten. At #SNIC26 we’re teaming up with @SchoolFoodRocks and K-12 Food Solutions for Data on the Daily, a session on using production data to tighten forecasts and strengthen communication. You don’t want to miss it!
1
2
91
#SchoolFoodRocks 🔥 
200+ recipes. One incredible year. In 2025, our culinary team created 200+ original recipes for schools and partners. Real food. Real students. Real impact. And we’re just getting started 👀 
2026 doubles it 🚀
#SchoolNutrition #K12FoodService
1
2
3
128
Have you checked out Health-e Pro's Global Recipe Database recently? @SchoolFoodRocks has over 200 recipes ready for you to add to your menu!
1
2
113
Big news! 👩🏽‍🍳🔥 Chef T Gregoire — from Hell’s Kitchen and Food Network’s Big Restaurant Bet — is joining the School Food Rocks® team! We’re building a rockstar crew redefining school meals nationwide. 🎸💪 📣 Stay tuned, big things ahead. #SchoolFoodRocks #ChefT #FoodNetwork #Hellskitchen #K12Foodservice #CulinaryTeam
2
1
197
How do you get staff on board with big changes? Start with the WHY! Joe Urban from @SchoolFoodRocks discusses how important it is for leaders to explain the why behind the changes. Learn more ways to get staff buy-in: healthepro.com/project/schoo…
1
1
77
Are you worried about how students will react to the new sodium and sugar regulations? Taste testing is a fun way to get buy-in, and gradual changes make it easy for students to adjust! Learn more tips from Lauren and Joe from @schoolfoodrocks: ow.ly/k6hp50WZzeX
1
1
97
Shoutout to @SchoolFoodRocks for being a Diamond Sponsor of this year’s Annual Conference! 💎 🎉 Your partnership helps us celebrate, connect, and empower school nutrition professionals across the state. #snaofsc #sna #southcarolina #schoolnutritionassociation #snaproud
1
1
142
How we menu and talk about food with students matters! Lauren Couchois from @SchoolFoodRocks shares a great example of focusing on the positives. Watch the full webinar to learn more: ow.ly/9rwF50WZwIu
1
1
79
1/2 
🚨 $18M for Farm to School 🚨
USDA FY26 Patrick Leahy grants are open. School Food Rocks® helps districts turn awards into impact: USDA compliant recipes, staff training, local procurement, student engagement, and reporting. 🌱🍎 
🔗 lnkd.in/e3AighG4
1
89
School meal regulations aren’t here to make life harder. They help us serve healthier meals for students! Joe & Lauren from @SchoolFoodRocks share why these regulations matter and tips to put them into action. Watch the full webinar: ow.ly/OZhF50WZ5CU
1
1
59
Counting down to tomorrow’s webinar! Join Joe Urban and Lauren Couchois from @SchoolFoodRocks to learn what the new rules mean for your school nutrition program and how to implement them with confidence. 😁 Register here: ow.ly/XFWq50WIfuR
2
1
110
With Farm to School Month just around the corner, make it your mission to start a school garden! If you’re not sure where to begin, Lauren Couchois with @SchoolFoodRocks shares her top tips to help you get growing. Watch here: ow.ly/HZfC50WIeNp
1
1
62
Have you registered for our Sugar and Sodium Regulations Webinar with @SchoolFoodRocks? You won’t want to miss this session on what the new rules mean for your program. Get the clarity and guidance you need to stay compliant and confident! Register now: ow.ly/LLkQ50WIeHs
1
1
79
How do we keep menus flavorful under the stricter sodium limits? Will students actually like lower-sugar options? Join us for a webinar that breaks down how to adapt school meals while keeping meals fun and tasty! Register now: ow.ly/qWaL50WtqLe
1
2
94
🌟 What a fantastic kickoff to the SNA ANC Conference week! 🎉 The School Food Rocks® and K12 Food Solutions team celebrated with some of our dearest friends at Mixtli, San Antonio’s finest Michelin Starred Mexican restaurant. We’ve assembled an ALL-STAR team featuring top chefs, former directors, registered dietitians, K12 specialists, and sales professionals. We can’t wait to hit the show floor this week to support our amazing district and manufacturing partners. Here's to an incredible week ahead, our favorite time of the year! Let’s go! 🚀🌮 #SNAANC #SchoolFoodRocks #K12FS #TeamCelebration #LetsGo
2
119