@SayPrimer

The intelligence layer for B2B marketing - enrich leads, match them cross-platform, and orchestrate workflows

 San Francisco
sayprimer.com/
Joined November 2019
  • Tweets79
  • Following456
  • Followers82
65Media
Nine months ago, a company signed up to Primer and used us to some great success. Then three months ago, they launched a competing product. That company was Clay.
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The old channels aren't getting easier. They're getting crowded. So when a company like Clay decides audience targeting is important enough to build a product around, we think that's a good thing for the market.
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We are pumped about it! There's a huge untapped market of B2B marketers who are stuck with LinkedIn and Search, neither of which seem to be getting more efficient.
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Primer Labs retweeted
Meghan Gill
@meghanpgillApr 8
A tiny marketing budget can be an advantage. When you are budget constrained, you're forced to be precise. Here's a case study I just published on the topic - featuring @clay @SayPrimer & Sumble meghangill.substack.com/p/th…
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Google Ads insight: Phrase match campaigns generated more leads (MQLs) at 50% lower cost than exact match. However, zero MQLs converted to sales (SQLs). Check out the full interview: sayprimer.com/customers/klie… #GoogleAds #MarketingTips #DataAnalysis
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Think ad performance dips are always fatigue? Think again. Running the same creative for 12 months. It didn't fatigue—it just followe market demand. Short look-back windows can trick you into seeing dips when it's simply the market at work. #MarketingTips #PerformanceMarketing
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Don't lose 30-50% of conversion data! Server-side tracking is crucial for Google Ads, while LinkedIn leans on offline conversion tracking for CRM data. Optimize for SQLs and closed deals, not just vanity metrics. #Marketing #DataTracking #AdOptimization
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Click-based attribution isn’t proof your marketing works—it’s a proxy. That’s why we’ve been quietly building something special into Primer. We’re baking holdout groups into every audience so you can measure causal impact without manual experiments. #ROAS #MarketingAnalytics
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Enterprise deals stall when Finance, Legal, or Procurement don’t see your value. Connect Salesforce/HubSpot to Primer → sync open opps, map the full buying committee, auto-push to LinkedIn & more. Keep influencers warm, approvals fast. Reply “Guide” for the steps.
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Here's a simply 3 step approach to stop paying for junk clicks in unbranded search (Takes ~15 min in Primer)
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Leveraging Holdout Groups in Audiences to Bridge Mobile <> Desktop Divide #MarketingStrategies #DigitalMarketing #SocialMediaMarketing #InstagramMarketing #MetaAds #B2BMarketing #AttributionModeling #MarketingAnalytics #MobileMarketing #MarketingTips
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Privilege of Getting Discovered shouldn't be exclusive to consumer products. Here's how B2B can get the same rights: Check it out: shorturl.at/w1oJF #DataPrivacy #BrowserChoices #OnlineTracking #PersonalizedAds #B2BMarketing #DigitalAdvertising #TargetedAds
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Is Your Headcount Data REALLY Accurate? Nope. There actually isn't a single source of truth for headcount data, let alone revenue. Check it out here: sayprimer.com/blog/2025-go-t… #DataAccuracy #MarketingData #DataAnalysis #BusinessIntelligence
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B2B is an afterthought in AdTech because $$ is in B2C, where 1st-party data & targeting are simpler. For B2B, that doesn't cut it. So we built Primer. I joined EIC’s podcast—hear how we’re rewriting B2B. #B2BMarketing #AdTech #MarketingStrategy #CustomerAcquisition
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The CEO of People Data Labs explains why B2B companies can NOT rely solely on 1st party data. Check out the full interview here: sayprimer.com/blog/2025-go-t… #ThirdPartyData #DataProviders #DataAcquisition #BusinessIntelligence #FirstPartyData
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How Do We Drive Deal Sizes Up Insights from a Snowy Friday⛷️❄️ #DealValue #BusinessGrowth #SalesInsights #ValueMetrics #FridayThoughts #CustomerUnderstanding #RevenueStrategy #EffectiveCommunication #SkiSeason
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Navigating Privacy Changes: The Retargeting Revolution 🚀 Cookie blockers are shrinking your pixel-based retargeting audiences. Here's how to fill the gap with reverse IP retargeting using Koala + Primer. #Retargeting #DigitalPrivacy #CookieLess #ABM #MarTech
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B2B marketers often overlook Facebook, but the problem isn’t Facebook—it’s the approach. To succeed, focus on: Mobile-first conversions Cross-device measurement Targeting on a B2C channel Rethink your strategy, and unlock Facebook's B2B potential. #B2BMarketing #DigitalMarketing
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Optimizing Facebook Ads for Continuous Engagement: The 2-Week Rotation Strategy #FacebookAds #EngagementStrategy #ContentRotation #B2BMarketing #AlgorithmOptimization #FacebookAlgorithm #ContinuousEngagement #MarketingTips #DigitalAdvertising #CampaignOptimization
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Performance marketing, if run properly, can be the engine that drives business growth. Here's how Air cut Its CPL in half and increased MQL volumes by 34%: bit.ly/433lIHc #GrowthMarketing #B2B #B2Bmarketing #B2Btargeting #leadgen
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