Sarah Herman retweeted
I think joining companies like:
- Factory
- Profound
- Cognition
- Sierra
- Decagon
- ElevenLabs
As a young seller, operator, or engineer is the best thing you can possibly do for your career
What comes w/ joining a company like that:
- life long professional connections that are otherwise impossible to find
- career slope. often times you can promo pretty fast and get into roles that really push you to learn quickly
- equity + income, especailly in sales on the income side, you can see a lot of overperformance there
- future opportunities at the next unicorn bc you just built your resume w/ logos like these
Join the best company you can as early as you can. do it again and again and again
Sarah Herman retweeted
Tips for interviewing at a seed/A startup especially if you’re <5 years in your career that I wish I knew (after now interviewing hundreds for @trybasis )
1. Stop asking for future opps or titles. If you’re good, you’ll get more responsibility. It’s that simple. In fact, if you don’t care about title, you will go far
2. Smile. Smile. Smile. Show some energy, some passion.
3. Do at least the bare minimum of research. There is very little info on basis out there. I’d say <5% of people I’ve interviewed have actually read/listened to all of it
4. If your resume is all big co stuff, you’re at a disadvantage because you have no evidence of agency. You need to prove you have the ability to operate in uncertainty and own things 0-1 early.
5. People aren’t looking for whether you’re ok with working hard. They want to see if you WANT to work hard. This isn’t IB, there won’t be a boss on your ass to work 80+ hours. You need to do it out of your own desire. If that’s true, share that. Most people don’t actually want to work hard.
6. If you’re idea of “operating” looks like strategy sessions, fundraising planning, and board meetings go work at a PE firm. Operating here means taking out the literally trash, doing customer support, making sales decks etc. it is not glamorous, show you KNOW that and want that
7. Show some hustle. If you really want the job, do something out of the box. Instead of just sending an email, redesign the homepage, prepare a competitive analysis. Whatever. Do something that stands out
Sarah Herman retweeted
It's FERMÀT FRIDAY 😎
Can beauty and performance coexist?
Spoiler... they can!
This week you have @sarah_herm and I walking you through some of our favorite FERMÀT Funnels.
Full episode - youtu.be/ZpapALASL9Y?si=bqVJ…
Sarah Herman retweeted
DTC folks... @triplewhale Whalies week is fast approaching!
We've partnered up with @fermatcommerce to close out the week with cocktails at our offices in NYC.
Agencies, Saas & Brands are all welcome!
Link to partiful in comments 👇
Sarah Herman retweeted
Today we are excited to share that we raised $17M to accelerate our mission: enabling ML powered consumer experiences for ecommerce brands.
We founded @fermatcommerce to help brands directly engage consumers effectively across all channels. When we talk to marketers, everyone knows that the best consumer journey is one that is specific to the offer, hook, and channel where the consumer engages. It’s clear that having the same website experience for a new collection release email, vs a google search, vs a video ad on social should be different. However, with today’s tools, it’s simply too much work to create unique experiences for each of these cases.
FERMAT is the first and only platform that has solved this problem at scale. Over the last year since we’ve been in market, we’ve served over a hundred high growth brands including @trueclassictees , Jack Archer, @mindbodygreen , U Beauty, and Nood. FERMAT enables brands to offer seamless end-to-end shopping experiences for consumers, resulting in more efficient advertising performance.
And today, we launched FERMAT Forever Links. A simple way for marketers to change the destination of a campaign without needing to edit the link in the creative. Marketers can now keep their best creative in market while easily swapping out the offer, the product, or the entire landing page experience.
Finally, the raise! We’re excited to announce that we’ve raised an additional $17M, bringing our total capital raise to date to over $30M. Notable to us is that we’re partnering with Scott Friend at Bain Capital Ventures who led to the round. Our existing investors at Greylock , QED Investors, and Courtside Ventures also participated, and we’re grateful for how supportive they continue to be. This new capital enables us to be exceptional partners to our brand customers for many years to come.
Reach out to us to learn more about how we can help!







