Sarah Maddox (@SarahWMaddox) profile picture

Sarah Maddox

@SarahWMaddox

Opinions are my own

 Minneapolis
Joined August 2014
  • Tweets54
  • Following25
  • Followers22
Congrats to @margotsavell at @HKStrategies on becoming the new co-chair of @AmecOrg North America! linkedin.com/groups/Margot-S…
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.@HKStrategies turns the microscope on itself in the first #Sustainability Report bit.ly/1xFAhyO
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#Blogging #SMSEO: @IanCleary interprets key Google Analytics terms to bloggers ow.ly/EydgR
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Measurement stories from our own @margotsavell @HKStrategies budurl.com/rv8v #measurati #rdimeasures #amecatwork
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16 best measurement tips on tweeting from @PRNews’ Measurement week. hubs.ly/y08QqC0
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"For us, #measurement isn't a 'nice to have,' it's a 'have to have.'" - @IHG's Francie Schulwolf @HKStrategies #rdimeasures #amecatwork
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Answer: web visits, re-tweets, message penetration, themes, spokespeople, prominence, influencers, reach, frequency.. to start! #amecatwork
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Question: what could I start measuring today for free to start to show the value of PR? #amecatwork @hotwirepr – at Westminster, England
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Our Research+Data Insights team talks measurement with @IHG's Francie Schulwolf: bit.ly/1qiyqax #rdimeasures #amecatwork
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Great insights on measurement best practices from @IHG's Francie Schulwolf: bit.ly/1qiyqax @HKStrategies #rdimeasures #amecatwork
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Sarah Maddox retweeted
PRNEWS (@PRNews) profile picture
PRNEWS@PRNews18 Sep 2014
6 Key Metrics to Track on Your Measurement Dashboard bit.ly/1r4m49Q
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Sarah Maddox retweeted
Johna B. (@gojohnab) profile picture
Johna B.
@gojohnab18 Sep 2014
#AMECATWORK #Measurementweek @margotsavell Quant & Qual analysis was key to understand the landscape and opportunities.
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Favorite metrics? Don't anchor to any single metric. Stay holistic. Ask: What does success look like? Let that define. @HugleyA #amecatwork
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RT @cision You've heard of 'em, but what are they? Breaking Down the Barcelona Principles buff.ly/1qF5cHU #amecatwork #PRmeasure
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Sarah Maddox retweeted
Cision (@Cision) profile picture
Cision@Cision18 Sep 2014
Data tells you what is working and what isn't. You can then focus and spend your $ & energy smarter. Mary Elizabeth @KetchumPR #amecatwork
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Sarah Maddox retweeted
PRNEWS (@PRNews) profile picture
PRNEWS@PRNews18 Sep 2014
Make research & measurement your friend. It is foundational to delivering insights & demonstrating value #amecatwork @pdwatts @edelmanpr
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#amecatwork article featuring @Mastercardandy on best metrics for use in social media prnewsonline.com/water-coole…
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Research and analytics matter - they can even help you win new business! #rdimeasures #amecatwork @HKStrategies emarketer.com/article.aspx?R…
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Good PR starts and ends with Measurement #HKStrategies #rdimeasures #amecatwork ow.ly/Bs7If
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There's still time to register for @margotsavell's #MeasurementWeek webinar today! @BurrellesLuce #amecatwork burrellesluce.webex.com/burr…
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