🫒 Olive oil baron(ess). Artisan food biz founder. Talking all things food, drink, sustainability and social impact 🌎. Marketing lead @ProvenanceHQ.
London/Texas/The Mediterranean
Joined February 2009
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Thanks for covering this! 💚 It's part of a wider conversation about breaking through unfair commodity prices to understand the true value of people in the first mile. It's also about shoppers looking out for brand transparency (and not just a luxury price for premium packaging).
A crop of young brands want us to know what good olive oil tastes like. They also want us to pay quite a bit more than we might be used to for it..
For @thingtesting_, I took a look at why fancy direct-to-consumer olive oil comes with a fancy price tag: thingtesting.com/stories/oli…
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"Olive oil doesn’t have to taste bland — but to bring oils that pop to the masses will require meticulous sourcing, better deals for farmers, and for consumers to understand that it’s actually worth paying a bit more."
Thanks for featuring Citizens of Soil!💚
#EVOO #oliveoil
Since Brightland's debut, a number of new olive oil concepts have hit the market offering high quality oils from individual farms.
Meet 9 modern brands selling olive oil online. 🫒
thingtesting.com/stories/oli…
"Olive oil and wine have more in common than you'd think. And while wine is often gifted, olive oil makes for a more surprising, and longer lasting, gift." — Exactly 🙌thefloopapp.com/post/9-thoug…
#giftideas #Foodies #ethicalchristmas
How can I get in touch with @GoogleAds / @GoogleAdManager? Emailing their "support" for MONTHS and they won't even respond. They offered our #smallbiz a promo and then took it away. Won't even acknowledge a thread of emails. Tried to call and the sales guy was rude. #googleads
Thank you @WeAreGramersi (special shout-out to @ReyMillet 💚) for sharing a bit about our mission to make fair, sustainable and flavourful extra virgin olive oil the norm. 🙌
#evoo #terroir #foodanddrink #purpose
gramersi.com/2021/08/18/citi…
THIS! 💚 Thank you, Glynn, for helping us get the word out about more fair, sustainable and flavourful #evoo.
We've had the rise of the artisans in coffee, chocolate, beer and wine. But what about olive oil, salt, vinegar, flour etc...? Citizens of Soil want to address this starting with single estate extra virgin olive oil -> retailinsider.com/2021/08/ma…
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Such an incredible project to be a part of! Well done to the whole @cultbeauty and @ProvenanceHQ team, as well as all the brands who have helped us shape the tech to better, more honestly communicate sustainability. 🌱🌍
Excited to share that our partnership with @cultbeauty has won @marieclaireuk's 'Best Use Of Technology For Good – Retailer’
And huge congratulations to our other brilliant partners (tagged!) for their own wins.
marieclaire.co.uk/life/susta…
#marieclairesustainabilityawards
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Thank you to the super lovely @TanyaJFrancis and the whole @LondonLive team for showcasing Citizens of Soil 🫒 with an incredible line-up of other founders who forged ahead to launch a business during a helluva rollercoaster. 🚀
#startups #femalefounders
londonlive.co.uk/london-reop…
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🎉 So proud of the whole Provenance team for their work on this groundbreaking approach to transparency with integrity. 🎉
🌏 Credible sustainability claims are a must-have for marketers and vital to the health of our planet.
🌱 That’s why we’ve launched an open-source rulebook for credible, shopper-facing impact claims.
👇 Explore the Provenance Framework now.
provenance.org/framework
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Great piece by @TheDrum highlighting the @wfamarketers new #PlanetPledge, unveiled at #GMW2021.
"We are in an era of ’show me, don’t tell me’. The more you act, even in a small way, the better. People want to know what you are doing now, not in five years.”
– CMO at @Danone
🔍 Just 10% of marketers are ‘well advanced’ in their sustainability journey, according to @wfamarketers research in @TheDrum today.
📰 Last week, @jessibaker wrote about the challenge CMOs face in tackling the climate crisis.
👇 Tap below to read.
forbes.com/sites/jessibaker/…
🌟"Build your messaging on facts and proof: It might be tempting to ‘polish’ the story of your environmental impact with exaggerated claims or even unofficial ‘green’ logos on your packaging. Don’t do it."🌟
#CMO #marketing #PR
Lunchtime read 📰: #marketers have a unique and crucial part to play in fighting the #climatecrisis. It's time they gave #sustainability their full focus, here are some suggestions for how to meet the challenge of our generation: forbes.com/sites/jessibaker/… #MarketingTwitter #brand
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Really excited to get more #bbloggers and even the #selfcare #skincare crew behind the transparency movement taking place in beauty. We've been doing lots of work in this space in 2021 and have learned so much about the murkiness and utter BS entrenched in this industry...
📣Join us on the 28 of Jan for a webinar hosted by @cultbeauty with journalist & Beauty Bank's founder, @salihughes, and Provenance founder, @jessibaker. Together, they'll discuss the future of #sustainability in the beauty industry. ➡️ Register below.
bit.ly/3ouUPIk
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♻️ 🛑 #Greenwashing will be #marketing's #1 problem in 2021. I recognise it isn’t always done on purpose. Whether a brand is actively lying and misleading the public, or just taking their storytelling too far – here's a “naughty and nice list” to serve as a cautionary tale...
🔎We see overblown #sustainability claims as a big threat to the progress happening to enable ethical & sustainable supply chains.
➡️See our team's list of headline-grabbing cases in 2020 & how they could be more credible & transparent.
#greenwashing
bit.ly/3haYto7
"The threat of cancellation has moved far beyond the realms of TV, and firmly onto the agendas of business leaders. By embracing impact transparency, you can ensure you are able to control your own storyline." – @jessibaker in @Forbes
Very excited to share our founder’s 1st contributor piece on @Forbes – just in time for @innovatrending's top trend for 2021: 🔎#transparency🔎. Read @jessibaker talk about the importance of honest, credible communication from brands.
#greenwashing
forbes.com/sites/jessibaker/…
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🚀 Hold onto your hats, pals. Next year is slated to push brands to be more transparent. #Marketers – get ready to go beyond the storytelling and actually tell us *everything* (including the social & environ #impact) about what we're putting in our bodies. Please and thank you.
🔎“Transparency dominates consumer demand in 2021…Increasing transparency to meet evolving ethical, environmental and clean label consumer demands is key. ” – @innovatrending
🔗Read more about the #foodindustry's 2021 top trend: bit.ly/2W2iEuE
It was a pleasure to be in the first of this series back in the spring and amazing to see how positive and inspiring these sessions have become 🙌 🐝
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📣 Join my team! Work with some super smart & passionate folks enabling positive impact-led commerce through prize-winning, critically-acclaimed tech.
💫 I need a content star to execute flawless copy, engaging design and support our growing community of brands & citizens!
Do you want to use your creativity for good? We're looking for a communications exec to help up us power impact transparency. See why we were voted @EscTheCity's 'best companies to escape to' in 2019...
#copywriter #brandcomms #contentcreation
bit.ly/3nnkQIC
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📣 #Marketing pals: a little lunchtime read to make sure you aren't getting too creative with your messaging around 'sustainable' and 'ethical'.
☝️ My number 1 tip: Ask your internal teams for substantial evidence for every, single claim you make.
🔎 Big news for marketing teams: As demand increased to £41 billion in 2019 for ‘ethical’ products (according to @coopuk), @CMAgovUK is on the lookout for misleading claims.
Read our takeaways on providing #transparency with proof for shoppers.
bit.ly/3piYo5h
"Integrity is the next battlefield for transparency. We know many brands are purpose-driven and they’re all telling stories about sustainability – that’s happening now. The next step is to have authentic stories and have integrity to back up your claims." – @jessibaker
Our CEO & founder, @jessibaker, shares 3 pillars that make #transparency meaningful from her talk at #ECWeek2020.
✅ Consistency
✅ Comprehensiveness
✅ Credibility
Read how to go beyond 1 'ethical consumer' to support a whole system of positive impact.
bit.ly/32rn8i4
The person who wins the popular vote should win the election. Put your zip code here & mail your reps to say that you want to bypass the Electoral College and support democracy: nationalpopularvote.com. 🇺🇸🇺🇸🇺🇸 #makeamericagreat
⏱Took 1 min.
We may be headed to another divergent election.
Regardless of which candidate you support, isn't it time we do away with this uncertainty and strengthen the vitality of American democracy?
newsweek.com/trump-may-win-e…
