Strategic Comms. Reluctant Creative. | Choices have consequences and they are the most important things you own.

Joined January 2009
It's almost as if all lazy humans agreed that instead of *feeling bad* about not doing the work: building society, sustaining complex thought, having hard conversations, containing emotions, being generous, etc., they'd all just make *ideologies* of why it's more moral not to.
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Sara K. Eisen retweeted
Je n’ai jamais été pro-israélien. Ni contre d’ailleurs. À vrai dire, je me fichais un peu de ce conflit. Mais à force de voir des hordes de barbares tout saccager en arborant le drapeau palestinien, une pulsion étrange me vient : celle de penser que l’armée israélienne a peut-être compris quelque chose.
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Sara K. Eisen retweeted
Whenever there's chaos and destruction anywhere in the world, you'll always find the Palestinian flag flying there. This false flag has become the banner of barbarians all over the world. It is the flag of the war against civilization.
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Sara K. Eisen retweeted
I’ve been telling you for months the Israel stuff was an anti-Western Trojan horse. Naysayers kept saying it was just about defending Israel with no umbilical cord connecting the people protesting for Hamas to the desire to destroy Western civilization. Do you see now? Do you understand what’s happening, and why it’s happening everywhere all at once? This is what globalizing the intifada looks like. They blame Western civilization for the ills of the world and so Western civilization must go because of it. They are using Israel, Mossad, etc to distract from this and point to a boogeyman to divert attention away from what’s front and center. Regardless of whether you support the founding of Israel in 1948, regardless of whether you acknowledge the repeated Israeli offers of a two state solution that were rebuffed every time, the reality is that people are now using the existence of the Jewish state as the “justification” to destroy the West from within. They are weaponizing our liberalism and institutions against us. I have been a moderate for most of my life, but if present day liberalism embraces national suicide, then I want nothing to do with this modern invocation of it. This isn’t what Locke intended. The whole enterprise has metastasized and been coopted by bad actors waving foreign flags while they burn down national monuments so they can try to build something new and twisted in their place. It has never been more important to know your own story and history.
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Sara K. Eisen retweeted
In 1938, five years into Nazi rule, 32 countries met at Evian, France to decide what to do with the Jews of Germany. They talked for nine days. They ate, drank, laughed, and agreed the Jews faced mortal danger. Then they kept their doors closed. By 1945, about 1.5 million Jewish children in Europe had been murdered. That’s 94% of those alive at the start of the war in 1939. There was no army, no reliable passport, and no Allied rescue that arrived in time. Survivors came out of the camps to find neighbors living in their homes and uninterested in their return. In several places, that disinterest turned into violent pogroms. Jews survived Hitler’s madness only to be killed when they tried to return home. Hundreds of thousands of Jewish survivors had no homes and were placed back behind wire as “displaced persons.” Their ancestral homeland, recognized by the League of Nations in 1922 as the site of a Jewish national home, remained under a British blockade that kept Jewish immigration to a trickle. In 1947, the UN offered a truncated Jewish state next to an Arab state. The Jews accepted it, but the Arab Higher Committee refused. On the eve of the 1948 invasion, Azzam Pasha of the Arab League declared it would be “a war of extermination and momentous massacre.” The war killed about 1% of the Jewish population. The rest stayed and built a country that is now a technological leader, a regional power, and home to half the world’s Jews. No conference of self-congratulating leaders gets to decide anymore whether Jews must stay and be slaughtered or leave and hope to be saved. Now, there is a Jewish state. Now, every Jew has a home.
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There is no “debate over Israel.” There is no “reaction to how Netanyahu handled the war.” This is all rhetoric and permission produced by antizionists to justify a hate movement that emerged on October 7 with a clear and pre-existing narrative and which flooded social space with libels and disinformation. There is no “debate over Zionism.” None of this is real.
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Sara K. Eisen retweeted
I didn’t really get the problem with gender ideology at first. I’m liberal-minded about most things. ‘Live and let live’ has generally been my motto. I believed in inclusion, kindness and not causing unnecessary offence. I knew some adults chose medical treatments or surgery to resemble the opposite sex. That seemed to me a matter of personal autonomy. Adults can do what they wish with their own bodies. What I hadn’t realised — and I feel slightly embarrassed admitting this — was that I’d misunderstood what was being claimed. I thought “transgender” meant a form of self-expression. A man who liked wearing women’s clothes. Someone changing their name. Gender non-conformity. What I hadn’t grasped was that some activists weren’t just asking for tolerance. They were asserting that declaring yourself the opposite sex made you the opposite sex. Not metaphorically. Literally. And that this wasn’t just cultural. It had legal consequences. It meant men who said they were women were demanding access to women’s sports, prisons, domestic violence shelters and hospital wards. It meant the rewriting of healthcare language — “pregnant people”, “bodies with cervixes” — to avoid saying “women”. It meant children struggling with identity being affirmed onto medical pathways with lifelong implications. And also redefining same-sex attraction. Lesbians called ‘bigoted’ for not wanting relationships with men who identify as women. Gay men accused of prejudice for saying they’re not attracted to female bodies. I’d also overlooked how deeply this had spread into public institutions, schools and workplaces. And how easily disagreement was framed as cruelty. Speaking up felt risky — because others were being publicly humiliated for doing so. None of this is abstract. Because sex is the basis on which safeguarding works. On which data is collected. On which cancer screening programmes run. On which fair sport and single-sex spaces depend. It’s written into law — including the Equality Act — because material differences matter. If sex becomes a ‘feeling’ rather than a biological category, those protections become unstable. And once reality becomes negotiable, everything does. Once I saw it, I couldn’t unsee it. But I needed to be sure. So I read. Books, research papers, policy documents. When I finally spoke publicly, there was backlash from all directions. Many women thanked me, while some feminists criticised me for speaking too late. Others were angry about a past interview I’d done with the parent of a transgender person, accusing me of promoting harm. It takes courage to speak when you know your reputation, friendships or livelihood may be on the line — when you know raising your voice could strain, or even end, relationships you value. Once I understood what was at stake, staying silent was no longer an option. I lost my livelihood simply for saying I didn’t like the phrase “pregnant people”. That alone tells you something is deeply wrong. It shouldn’t be this way. I don’t expect praise for admitting it took me far too long to understand what was happening. Or to say so publicly. I can only be honest about what I believed then and what I understand now. But it does take courage to admit publicly that you got something wrong. All I hope is that by acknowledging I wasn’t paying enough attention, another woman (or man) might feel emboldened to do the same. Because, as many of us know first-hand, there can be professional, social and financial consequences to speaking out. And I won’t pretend I understood something before I did, simply to make myself more acceptable to those who got there sooner. Which is why I will never judge another woman for how long it takes her to find her voice. Because every voice matters. Whenever it is raised.
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Sara K. Eisen retweeted
Amin Abed, the Gazan dissident famous for starting the anti-Hamas movement "We Want to Live" in 2019, says that Hamas must be disarmed. He also says that a deradicalization program is need to deprogram young people from the 100+ years old extremist ideology that he says has been spreading in the area. Finally, he suggests that all Hamas weapons are seized and melted down into garbage cointainers so that they will finally be of some use and benefit for regular Gazan. Abed was kidnapped and severaly beaten many times by Hamas members for his criticism of their reign of terror in the Gaza Strip.
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Sara K. Eisen retweeted
Palestine is a country which never existed designed to destroy countries which actually exist.
I’ve said this a million times and I’ll keep repeating it. The ENTIRE purpose of the pro-Palestinian movement is to pave the way for the Islamic takeover of the West.
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Sara K. Eisen retweeted
What’s terrifying about this clip isn’t their ideals…these sweet gals’ hearts are certainly in the right place. What’s terrifying is they have the civic, political, and economic literacy of a 9 year old. When a charlatan like Abdul comes along with the Jr High class president schtick of “no more homework and the vending machines are all free!”, they fall for it. I don’t know how you get to that age with ZERO understanding of supply chains, manufacturing, labor costs…but a lot of folks think that medicine and MRIs and hospitals just materialize out of thin air like unicorn farts. They’ve never built anything in their lives, so they have no concept of how things function…things are just…there. They think milk comes from the store. They think rich people don’t pay taxes, even though the top 1% fund 40% of government with their taxes already, and yet 40% of all Americans contribute ZERO federal income tax at all. These people don’t understand that you could tax the wealthy at 100% and it would only fund the government for 120 days. Then you’re screwed. Too many Americans simply have zero understanding of how anything works, and even though they’re living in the easiest times in human history, they think things are “terrible out there”. These commie scammers roll through and promise them things that sound great, but aren’t possible in reality, and have devastating consequences if tried…but because they don’t know anything, they fall for it. Sadly, so many of our politicians and their advisors are such atrocious communicators, there’s like zero countervailing narrative to push back on the commie gobbledygook, so we are gonna have to learn the hard way. Guys…we just had a sample of socialism: Covid. We all got universal basic income, and it ended up tripling our costs and they’ll never go down. Ever. That one brief little experiment in command and control government will haunt us the rest of our lives. Bleak stuff, man.
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Sara K. Eisen retweeted
Easily 60% of the people who object to "the killing...even of an enemy...still a HUMAN - much less on video!!!" support Hamas and backed 7 October. It's all just bullshit. These are among the least "moral" people ever to exist. Their icons are Luigi Mangione, Tyler Robinson, George Floyd, Che Guevara, and Lyndsay Clancy.
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Sara K. Eisen retweeted
If this doesn't worry you, it should. If they can turn half the world into Jew haters, they can turn half the world into anyone haters. And when they're done with Jews they're coming for the fabric of free society. For clarity, by they I mean China, Russia, and Islamists.
Waiting at gate at Tel Aviv airport to go back to US, checked my email. A reader of my Substack wrote this below. It's terrifying to me, but we have to know this is real, so we can fight it. I'm a 59-year-old Gen Xer; v. few people my age & older have any idea this is going on.
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Sara K. Eisen retweeted
This is how civilizations fall. Antisemitism is a leading indicator of underlying pathologies.
Waiting at gate at Tel Aviv airport to go back to US, checked my email. A reader of my Substack wrote this below. It's terrifying to me, but we have to know this is real, so we can fight it. I'm a 59-year-old Gen Xer; v. few people my age & older have any idea this is going on.
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Sara K. Eisen retweeted
He is a very evil man. And I mean evil when I say it. Everything about Mamdani is fake and manufactured from his accent to his affect. He is an Islamist in a suit, who tried to come off as thoughtful and moderate so normies can’t really make sense of the movement he is part of. Wake up now or it will be too late.
NOW: Reporters confront NYC Mayor Zohran Mamdani with questions about October 7 and his anti-Israel statement about the horrific Hamas attack. "Is there a line that you would add to your statement? Is there one you would take out?" Mamdani refuses to answer either question, instead describing the anniversary as a day of mourning for both sides of the conflict. He then accuses Israel's government of using the Hamas attacks to justify what he describes as an ongoing genocide: "We know that it brings up the most horrific memories for so many in the city, and also, for others, it is a day that is continuing, and it's in the Israeli government's use of it as a justification for a genocide."
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Sara K. Eisen retweeted
The civilians who participated in 7 October, now recognized by other Gazan civilians, prove that the problem is much bigger than Hamas; it's a radicalism and an ideology of hatred that has penetrated all sectors of Gazan society that needs to be rolled back. Deradicalisation must accompany demilitarisation.
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Sara K. Eisen retweeted
Israel’s valid military objective after October 7 was the rescue of its kidnapped people and the destruction of the military capacity of Hamas and the neutralization of the the threat to its civilians that Hamas demonstrated it represented on that day. That meant no more rockets launched from Gaza at Israel. No more tunnel network for transporting, hiding and protecting troops, munitions and kidnapped Israeli hostages. And no more standing army of tens of thousands of bloodthirsty paramilitary fighters right on Israel’s border training and planning to slaughter civilians and drag children into spider-holes. All of that had to be destroyed. Any action necessary to achieve that goal was proportionate. The collateral damage is unfortunate, but falls within parameters when balanced against Israel’s crucial security needs after suffering the atrocities of October 7, 2023. If the death, destruction and loss was too much for the Palestinian people to bear, on every single day of the war, Hamas had the option to surrender and release the hostages. If Gaza had voluntarily disarmed and transitioned to civilian leadership that would cooperate with Israel on the decommissioning of Hamas’s munitions and tunnel infrastructure, Israel’s security objective could have been achieved with zero loss of civilian life. Every single photo you see of the destruction in Gaza is something that Gaza chose. Every single death and every single destroyed building was proportionate and justified by the necessity of Israel’s security objective. “Never again” doesn’t mean peace at any cost. That is the policy of Neville Chamberlain. “Never again” means we will fight like demons before we will ever allow ourselves to be herded onto boxcars. “Never again” means what happened to Gaza will happen to anyone who does something like October 7, 2023. Gaza had the option not to do that. They are proud they did it and their supporters are rallying all over the world today to declare their intent to do it again. Gaza chose what happened and they are choosing what will continue to happen until they make a different choice.
Yes. I think the Israeli govt response to the horrendous Oct 7 attacks has been massively disproportionate - for which I blame Netanyahu and hard-right headbangers like Ben Gvir and Smotrich who don’t seem to care about the damage they’re doing to Israel’s reputation.
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I have to take a moment from my son’s bedside, on life support after being struck by a Palestinian terrorist, to respond to the dangerous lies being spewed by @NYCMayor. It’s actually hard to find a sentence in Mamdani’s post that isn’t a lie. Paying lip service to the victims of October 7 just to spread blood libels about Israel might play nicely to the red-green/communist-Islamist alliance that he promotes in the U.S, but those of us who know better see his perverted language for what it is. This man is a defender of Palestinian terrorism, a promoter of antisemitism, and an advocate of anti-Americanism. Even today, October 7, he can’t help but attack the Jewish state with absurd accusations and outright propaganda. Let’s be clear: the only attempted genocide in this conflict was perpetrated by the barbarians he supports, Hamas, who butchered, raped, and murdered in the most horrific ways imaginable. There is no genocide, ethnic cleansing, or famine in Gaza. Hamas embeds itself among, behind, and beneath the people of Gaza, knowing that the IDF will not, ever, intentionally target civilians. It robs its own people of the humanitarian aid that Israel has facilitated into Gaza since the war began. Hamas knows that its allies, including Zohran Mamdani, will regurgitate its lies, demonizing Israel and endangering Jews everywhere. Israel and its allies will not be deterred from defending civilization against terrorist savagery. Those of us who envision a peaceful and prosperous Middle East, will root out the evil that is Islamic terrorism and build a better future for all, Jew and Arab alike. If you want to understand the extent of the lies told by Mamdani and his radical Islamic commrades, you can read the truth in my book, “Manufacturing a Modern Blood Libel,” here: linktr.ee/israelinusa.
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The world will be a better place when there is no more Palestinian Culture, which is a dark fusion of the worst of Islam with Nazism and a whole lot of Bolshevik and Liberationist Communism. Concentrated and triple distilled evil paraded as a vehicle to freedom.
Palestinian children spit on the corpses of dead civilians. Never forget October 7th.
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Sara K. Eisen retweeted
France took a very warm stance towards Palestinians, recognized the state, jeopardized billions of dollars worth of contracts with Israel, only to still be depicted as the most evil country on earth. Hope others take note. It was never about Israel.
Left-wing rioters waive Palestine flags as Paris is engulfed in total anarchy:
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Sara K. Eisen retweeted
Three years ago today, an attempted genocide on the Jewish people took place. Rather than the world uniting with the Jews against a common enemy of humanity (Islamic terrorists), the West decided that Hamas (Gaza) was deserving of our full empathy and the Jews were the ones committing a "genocide." The inversion of reality is beyond what Orwell or Kafka could have imagined. The explosion of global Jew-hatred post October 7 highlights a very ugly reality: Scratch the surface and you quickly sink into the infinity pool of arguably the oldest hatred known to mankind.
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Sara K. Eisen retweeted
Most nations, historically, would have annihilated Gaza after 10/7 - slaughtered every fighting man, destroyed every base of support for them, and pointed the broken survivors west to try to find mercy in Egypt. Today, we are expected to take media from the literal terror state which launched the war at face value, and blame the VICTIMS for a response which killed 2% of the aggressor's population. It almost cannot be over-stated how absurd this is. Prey morality, socialism, and similar philosophies are cancers based upon the exploitation of empathy - which spread through society like gray-green mold through bread, and occasionally must be cut out in the same way.
OCTOBER 7, 2023: SHE KNEW SHE WAS GOING TO DIE. Libi Cohen-Meguri, a 22-year-old infantry officer, went to the Nova music festival. She was shot while fleeing the party. At 8:11 a.m., she called her parents and said: “I’ve been shot in the stomach, I’ve been shot in the arm, I’m losing blood. I’m going to die.” Calmly, quietly, she understood; these were the last minutes of her life. She asked her parents to call Tomer, her twin brother, and Maya, her little sister, and said: “I’m going to die. I just want you to listen to me. I love you, Yariv. You’re the best father I could have asked for. Mom, stop screaming. Just listen to me. You are the best mother we could have ever had. Don’t forget to be a good mother to Tomer and Maya after I die. Tomer, how lucky we were to live this life together. I love you. My Maya, never forget—you are the treasure of my life.” When she finished speaking, her parents told her to get out of the car, lie down on the road, and pretend to be dead. With her last bit of strength, she got out of the car and laid down on the road. “Mom, they’re coming to shoot me again,” Libi said after lying down. While her mother listened on the phone, shouts in Arabic could be heard, and then a barrage of gunfire. It didn’t stop. It kept going, until the call was disconnected. And that’s how Libi died—with demonic beasts from the pit of hell standing over her and emptying a full magazine into her body. Libi died with LOVE on her lips: love for life, love for her family, and love for her people. Her memory will forever be a blessing. NEVER FORGET. NEVER FORGIVE. NEVER AGAIN IS NOW. Israel is hunting down every single Palestinian and Hamas terrorist who participated in the October 7th Massacre—to kill them all. They’re living on “borrowed time,” Prime Minister Benjamin Netanyahu said. Sooner or later, every one of these monsters will be found and eliminated.
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